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汇聚五大洲43个国家近万家环球美食餐厅 门店密度全国最高 上海“西餐+”创新消费场景亮眼
Jie Fang Ri Bao· 2025-10-09 01:45
记者 吴卫群 见习记者 高晨辉 今年9月,热闹的富民路迎来新成员——光明玖壹玖。2018年,它便在西藏北路开设首店,经过长 达7年的试水,终于在City Walk的胜地"巨富长"街区"梅开二度"。 日前,进博会展客商、虹桥国际中央商务区的外企代表齐聚国展洲际酒店。"四叶草啤酒节"上,大 家共享德国巴伐利亚风味的美食美酒,把欢乐氛围不断推向高潮。 第二届"上海之夏"国际消费季如火如荼,上海作为国际化大都市和"入境游第一站",西餐行业也迎 来强劲复苏。国内餐饮行业专业调研和服务机构红餐产业研究院《西餐发展报告2025》显示,上海、福 建、广东、浙江4个省级行政区的西餐门店密度位居前四。 国际化图景 上海餐饮烹饪行业协会副会长、上海商情信息中心主任原立军介绍,截至目前,上海已汇聚五大洲 43个国家近万家环球美食餐厅。 "在上海,还有一批被誉为'驻沪办'的特色西餐厅。"他说,从被誉为"土耳其驻沪办餐厅"的 SULTAN·土耳其餐厅,到被称为"西班牙驻沪办餐厅"的BROWNSTONE布朗石西班牙餐厅,再到如"奥 地利驻沪办餐厅"的Flambe Bistro·奥地利餐厅……上海的西餐门店,不仅数量众多,更以其地道的风味 ...
2025年业绩逆势增长!林氏家居以“城市旗舰店”破局,开启掘金新模式
Bei Jing Shang Bao· 2025-06-04 06:21
Core Insights - The home furnishing industry has faced multiple challenges since 2025, including shrinking consumer demand and intensified channel competition, with most listed companies reporting revenue declines in Q1 2025, except for Lin's Home, which showed significant growth [1][3] Group 1: Company Performance - Lin's Home achieved remarkable performance during the May Day holiday in 2025, with a 123% year-on-year increase in flagship store sales and an 89% increase in overall store sales [1] - During the 315 promotion in 2025, Lin's Home's new retail model saw a 34.5% year-on-year increase in average sales per store, with flagship stores achieving over 1.85 million yuan in average sales [1][3] Group 2: Strategic Initiatives - Lin's Home launched its "City Flagship Store" strategy in early 2024, which has proven effective in navigating the industry's challenges and has led to significant improvements in customer traffic and profitability across its stores [4][6] - The flagship stores, designed with over 1,000 square meters, have become industry benchmarks, achieving monthly profitability across all locations by May 2025 [4][6] Group 3: Consumer Experience and Store Design - The flagship stores emphasize a "space reconstruction" philosophy, moving from a product-centric approach to creating immersive experiences, showcasing over 20 home styles and dedicated product display areas [7][8] - The store layout enhances customer experience by providing a spacious and visually appealing environment, encouraging longer visits and better product engagement [8][9] Group 4: Product Offering and Market Trends - The flagship stores offer an extensive product matrix, displaying 80% more products than standard stores, catering to various home scenarios and aligning with current consumer trends [9][12] - Lin's Home's strategy reflects a response to the "whole home" trend, allowing consumers to complete their home furnishing needs in one location [9][12] Group 5: Digital and New Retail Strategy - Lin's Home has developed a differentiated new retail model that leverages digital capabilities to enhance customer acquisition and conversion, achieving over 40% growth in customer retention metrics in 2024 [16][18] - The company has committed significant resources to enhance online presence across multiple platforms, aiming to drive traffic to physical stores and improve overall sales performance [15][18] Group 6: Industry Implications - Lin's Home's approach highlights the importance of creating unique consumer experiences in physical stores, suggesting that the value of retail locations lies in their ability to offer irreplaceable experiences rather than mere scale [20] - The company's success indicates that the future of retail will rely on integrating digital strategies with physical experiences to enhance customer engagement and operational efficiency [20]