1月9日晚，2026年"上海环球美食汇 Global Taste in Shanghai"暨"欧陆风味季"在黄浦区新天地东台里启幕。 2026"上海环球美食汇"活动，按四大风味主题分季推进，"季季有主题、月月有亮点、周周有热点"，打造贯穿全年美食消费盛事。春节期间，还将举 办"环球年味"特别活动，推动中华美食与各国美食文化间的交流互鉴。 四大风味季承包全年"味蕾" 无论是五星级酒店还是街边Bistro，每间餐厅均倾力打造了层次丰富、诚意十足的套餐优惠体系，为食客带来从"精致尝鲜"到"奢华盛宴"的多重选择。 此外，套餐折扣形式多样、力度显著：有适合轻松体验的"入门级优选"，更有限时、限量的"主厨特别礼遇"套餐，让消费者轻松解锁高品质环球美食。 a | 2017 l - GAJA 全球多元风味，市民游客无需出国远行"全球味道一城吃遍"。 根据安排，一季度举办欧陆风味季活动，意大利美食美酒嘉年华、西班牙火腿品鉴大师班及番茄大战轮番登场，带来地中海风情与欧式狂欢。 二季度举办美洲风味季活动，墨西哥风情节、巴西探戈烤肉狂欢夜市、加勒比海岛风情节点燃夜间消费，龙舌兰挑战与朗姆酒之夜解锁美洲热情。 三季度举办亚洲风味季活动 ...

过去一年，"漂亮饭"成为了餐饮行业的热词之一。 从消费趋势来看，红餐产业研究院《餐饮行业"漂亮饭"研究报告》显示：42.4%的消费者表示愿意尝试漂亮饭，27.6%的消费者将"环境有格 调、拍照出片"视为外出就餐的重要考量因素； 在社交平台上，"漂亮饭"的讨论度更是居高不下。截至2025年11月，"漂亮饭"话题在抖音平台的视频播放量已超过36亿次；小红书平台"漂亮饭"话题下的 笔记浏览量达6.2亿次，讨论量超308万次。 而在餐饮端，一批以"漂亮饭"为特色的品牌，收获市场热度的同时，也在加速扩张。从武汉起步的西餐品牌The Boots泥靴，已将门店网络拓展至全国接 近30个城市，共40余家门店；以创意韩料出圈的品牌NEED，则在短短四年内开出了70余家门店，遍布各大城市核心商圈；而将云贵风味与"漂亮饭"美学 巧妙融合的Ameigo梅果·云贵川bistro，更是将"漂亮"做成了规模化生意，目前全国门店数已突破百家。 与此同时，红餐网注意到，一批供应链企业早已敏锐洞察到消费风向的变化，通过在原料与研发端的率先布局，为"漂亮饭"品牌提供更具竞争力与差异化 的支持。 变身"漂亮饭"，一批地方菜火了 近两年，不少地方菜靠 ...

新年的钟声尚未敲响，但全国各地的必胜客餐厅已经进入跨年节奏：有的门店推出限量主题披萨，有的用IP联名打造沉浸式装饰与周边，还有的举办丰富多 彩的跨年迎新派对。从南到北，从东到西，无论是繁华都市的商圈中心，还是宁静小镇的街角一隅；从家庭聚餐到朋友派对，从堂食到外送，必胜客用同样 的红色屋顶和不同的细节，连接着各地消费者的节日记忆。 近年来，必胜客与多个热门IP联名，2026年新年伊始，又将与黄油小熊合作，共庆新年 当2025年的日历即将翻过最后一页，辞旧迎新的节点总能引发人们对时间与变迁的感慨。对于无数中国消费者而言，必胜客的红色屋顶，正是这三十五年时 代洪流中一个温暖而鲜明的记忆坐标。从1990年北京前门大街的第一家店，到如今遍布千城的庞大网络，必胜客早已超越了一张披萨的意义，成为一代人西 加速的"必胜"之道：从市场洞察到拓店雄心 "从1990年到2023年，我们用33年开了3000家店；而从3000家到4000家，我们只用了2年多一点的时间。"必胜客中国品牌总经理蒯俊在早前的专访中透露的 这组数据，精准地勾勒出品牌发展的"加速度"。这种惊人的扩张速度在过去一年中得以延续，并正朝着"到2028年门店总数跨过6 ...

近年来，必胜客与多个热门IP联名，2026年新年伊始，又将与黄油小熊合作，共庆新年 新年的钟声尚未敲响，但全国各地的必胜客餐厅已经进入跨年节奏：有的门店推出限量主题披萨，有的 用IP联名打造沉浸式装饰与周边，还有的举办丰富多彩的跨年迎新派对。从南到北，从东到西，无论是 繁华都市的商圈中心，还是宁静小镇的街角一隅；从家庭聚餐到朋友派对，从堂食到外送，必胜客用同 样的红色屋顶和不同的细节，连接着各地消费者的节日记忆。 当2025年的日历即将翻过最后一页，辞旧迎新的节点总能引发人们对时间与变迁的感慨。对于无数中国 消费者而言，必胜客的红色屋顶，正是这三十五年时代洪流中一个温暖而鲜明的记忆坐标。从1990年北 京前门大街的第一家店，到如今遍布千城的庞大网络，必胜客早已超越了一张披萨的意义，成为一代人 西餐启蒙、家庭欢聚和重要时刻的见证者。 然而，江湖从未静止。在中国这个全球最富活力也最"内卷"的餐饮市场，当新消费浪潮席卷而来，"西 餐优等生"又将如何作答？ 2025年，是必胜客交出阶段性答卷的一年，其扩张的步伐非但没有放缓，反而愈发稳健有力。这背后， 是一场关乎速度、价值、产品与效率的全面进化。这不仅是一个品牌的生存 ...

Core Viewpoint - Pizza Hut is aggressively expanding into lower-tier cities, moving away from its original high-end positioning as a premium Western dining option, which is losing its appeal [3][4]. Expansion Strategy - Pizza Hut plans to increase its store count significantly, targeting over 6,000 locations by 2028, with a focus on adding more than 600 new stores annually [5][6]. - The company aims to attract franchisees, with a goal of having half of its stores as franchises by 2026-2028 [6]. - The introduction of the new WOW store format, which requires a lower investment of approximately 600,000 to 850,000 yuan, is designed to appeal to the lower-tier market [6][7]. Menu and Pricing Adjustments - The WOW store format features a simplified menu focusing on single-serving pizzas, priced between 20 to 30 yuan, catering to cost-conscious consumers [7][9]. - Pizza Hut has reduced its average customer spending from over 100 yuan in 2019 to around 70 yuan in the third quarter of this year, with plans to stabilize it between 60 to 70 yuan [9][10]. - The main menu has been streamlined from over 100 items to around 80, and the company has shifted some food preparation to suppliers to reduce costs [10]. Competitive Landscape - The pizza market has seen a decline in per capita spending, with nearly half of pizza outlets now offering prices below 30 yuan [9]. - Pizza Hut faces competition not only from similar brands like Domino's and Papa John's but also from budget fast-food chains, making price and portion size critical factors for consumer loyalty [13]. - The brand's past strengths in creating a dining atmosphere are challenged by a lack of product differentiation, as many competitors offer similar menu items [13]. Delivery and Operational Efficiency - To enhance delivery capabilities, Pizza Hut has introduced "satellite stores" in first-tier cities, requiring a lower investment compared to traditional stores [11]. - The company is testing a co-location strategy with KFC to share resources and improve operational efficiency [8].

目前社交平台网传，德大西餐社云南路上海老店将于今年12月底暂停营业。作为上海海派西餐的代名词之一，德大西餐社的创立可追溯至1887年德国人创 办的"德大牛肉庄"，现在已经走过百年多的历史。 如今，伴随暂停营业公告的，是无数老顾客和相关从业者的叹息：承载着历史与情感的"老味道"，是否真的随着时代的发展回不来了? (图源：小红书) 回答这个问题，不能仅停留在情怀层面，而需将其置于当代餐饮市场激烈的商业动态中，看到老字号餐饮业的共同时代困境。 一、西餐竞争激烈 如何满足客户？ 1、西餐市场增速放缓与高性价比代餐出现 近年来，国内西餐市场仍有增长，但增速已明显放缓。2024年西式正餐市场规模同比增长4.5%，增速较上年下降。 同时，西餐市场中以快餐、简餐为代表的"性价比西餐"高速扩张，人均消费下滑至87元左右。而德大作为人均消费较高的经典西餐代表，其市场空间正被 挤压。 2、多方位竞争对手的打击 本就增长减缓的市场中，德大还面临各个方位的对手挤压：一方面，以萨莉亚、豪客来为代表的连锁品牌，以超高性价比和数量庞大的门店吸引了大量家 庭及年轻客群; 另一方面，大量新兴的Bistro、融合菜餐厅，以更时尚的装修、更灵活的菜 ...

低价是萨莉亚深耕中国市场 22年的核心标签，但这一标签正在松动。 西贝的"预制菜风波"仍未彻底结束，多名网友在社交平台分享关于广东汕头万象城西贝门店的闭店通知，导致"西贝闭店潮"成为热门话题。对此，西贝发 布声明回应称，部分门店闭店情况属于正常动态调整，年内将开8家新店。 另一边，曾被西贝送上"预制菜之王萨莉亚，为啥没人骂？"热搜的萨莉亚，则刚度过了一个并不安稳的财年。 但把目光聚焦到中国市场，这份光鲜就打了折扣。报告期内，中国区营业收入为709.61亿日元（约33亿元人民币），同比仅增长6.3%，且增长几乎依赖新 店扩张。核心市场北上广三地营业利润集体下滑，跌幅均超过20%，是近年来盈利表现最差的一年。 萨莉亚是没人骂，却也越来越少人光顾了。 萨莉亚能在中国广受欢迎，关键是足够便宜。而这种便宜，是一种能被时代记住的便宜。它打破了西餐"高脚杯+烛台"的高端滤镜，让无数人以人均40元 左右的成本，体验了人生第一次用刀叉吃预制西餐的滋味。 如今，萨莉亚在中国遇上了非常能卷的对手。别的餐饮品牌纷纷降价，萨莉亚却逆势涨价。曾经的性价比王牌，正悄悄松动。 便宜第一，好吃第二 事实上，萨莉亚最初也没想过卖低价西餐。 19 ...

Core Insights - Harbin's unique culinary identity is shaped by its rich blend of Russian and local flavors, making Western cuisine an integral part of the city's culture and dining experience [1][3][11] Culinary Heritage - The introduction of Russian cuisine in Harbin dates back to the late 19th century, with dishes like red soup and kvass becoming local favorites [2][3] - Iconic dishes such as red soup, kvass, and canned braised meat reflect a fusion of Russian and Northeast Chinese culinary traditions [2][3] Historical Significance - Established in 1901, the Tadas restaurant is recognized as Harbin's first Caucasian-style restaurant, symbolizing the city's long-standing connection to Russian cuisine [3] - Old brands like Qiu Lin, Ma Die Er, and Ha Rou Lian have become cultural landmarks, representing the city's culinary memory [3][5] Production and Distribution - The production of Harbin's famous red sausage involves advanced processing techniques, ensuring high quality and widespread distribution [6] - Local companies are actively promoting Harbin's culinary products at national food expos, expanding their reach beyond the local market [7][8] Tourism and Culinary Experience - Harbin's tourism is closely linked to its culinary offerings, with restaurants serving as attractions that enhance the visitor experience [9][10] - The city's historical restaurants, such as Ma Die Er and Hua Mei, contribute to the cultural tourism landscape, providing a unique dining experience that reflects Harbin's heritage [10][11] Innovation and Modernization - Recent trends show a shift towards modern dining experiences, with restaurants adapting to younger consumers' tastes while preserving traditional flavors [10][11] - The reopening of the Agrof restaurant aims to blend traditional Russian cuisine with local ingredients, showcasing a commitment to innovation while honoring culinary roots [10]

Core Insights - The article highlights the innovative approach of Pizza Hut in integrating cultural experiences with dining, particularly showcased at the Beijing Book Fair in Fall 2025, where new menu items and creative cultural products were well-received by attendees [1][5][10]. Group 1: Cultural Integration - Pizza Hut's new menu items, such as the secret sauce grilled beef burger and French butter chicken pizza, served as popular "energy stations" among over 300 cultural and creative booths at the book fair [1][5]. - The company has created unique postcards featuring iconic Beijing landmarks alongside its food offerings, merging Eastern aesthetics with Western cuisine [5][9]. - DIY keychains made from various food themes allowed attendees to engage in hands-on experiences, enhancing their overall enjoyment of the event [5][9]. Group 2: Consumer Experience Evolution - The shift in consumer expectations from mere sustenance to comprehensive sensory and emotional experiences is emphasized, with immersive dining and cultural products becoming key factors in dining choices [10][12]. - The immersive dining market in China has seen significant growth, with a project count increase of 303.4% and a market size growth of 266.8% from 2019 to 2023 [11]. - Young consumers are increasingly willing to pay for emotional value, with nearly 60% expressing a preference for experiences that enhance their emotional connection [12]. Group 3: Localization Strategy - Pizza Hut's localization strategy goes beyond menu offerings, incorporating traditional Chinese festivals and themes into its restaurant concepts, such as the "Chinese New Year" themed restaurants [9][13]. - The brand has developed various themed restaurants that resonate with younger consumers, creating social spaces that blend food, environment, and activities [9][14]. Group 4: Brand Evolution - Over 35 years in China, Pizza Hut has transitioned from being known solely as a "pizza expert" to a "lifestyle leader," reflecting a broader cultural journey that redefines dining and its cultural significance [17]. - The company has adapted its strategy to meet the emotional value demands of new consumer groups, transforming restaurants into spaces that combine dining, lifestyle, and social interaction [14][16].

Core Insights - The article highlights the strong recovery and growth of the Western dining industry in Shanghai, driven by international influences and local adaptations [1][2][3] Group 1: Industry Growth and Trends - Shanghai has seen a significant increase in Western restaurant establishments, with a total of 9,793 locations projected for 2024, marking a year-on-year growth of 4.17% [3] - The Western dining scene in Shanghai is characterized by a diverse array of international cuisines, with nearly 10,000 global restaurants from 43 countries [2] - The shift in consumer preferences is evident, as dining trends move towards lighter, more casual meals rather than traditional high-end dining experiences [3][4] Group 2: Local Adaptations and Innovations - Many Western restaurants in Shanghai are operated by foreign nationals, contributing to the authenticity and variety of offerings [2] - Local adaptations of Western cuisine are prevalent, with dishes being modified to incorporate local flavors, such as the integration of Guizhou sour fish into Western-style burgers [2][3] - The concept of "Western+" is emerging, where Western dining experiences are combined with retail environments, enhancing customer engagement and driving sales [5][6] Group 3: Consumer Behavior and Market Dynamics - The consumer base for Western dining in Shanghai is evolving, with a focus on balancing quality and price, appealing primarily to white-collar workers and tourists [3] - The integration of dining spaces within retail environments, such as MUJI's restaurants, is creating a symbiotic relationship that boosts both dining and retail sales [6] - The trend of casual dining and the popularity of bistro-style restaurants reflect a broader acceptance of Western cuisine in everyday life [4][5]