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从纯电概念车到终身质保 解码大象转身的“大众方法论”
Zhong Guo Jing Ji Wang· 2025-05-14 07:01
Core Viewpoint - FAW-Volkswagen aims for a comprehensive strategy that integrates traditional fuel vehicles, electric opportunities, hybrid efficiency, and intelligent experiences, as highlighted by the launch of the ID.AURA electric concept car and smart cockpit at the Shanghai Auto Show [1][3]. Group 1: Product Development and Innovation - The ID.AURA, a compact electric sedan, features a new CEA electronic architecture that seamlessly integrates with AI cockpit and driving assistance technologies, enhancing the brand's sustainable and intelligent capabilities [3]. - The combination of the CMP electric platform and CEA architecture is expected to increase the speed of product development and market launch by over 30% [3]. - FAW-Volkswagen plans to launch 10 new models starting in 2026, covering a range of powertrains including pure electric, plug-in hybrid, range-extended, and fuel vehicles [5]. Group 2: Smart Cockpit and User Experience - The company introduced the self-developed "Comfort Smart Cockpit," which redefines the relationship between users and vehicles by transforming the cockpit into a mobile living space [5]. - The smart cockpit utilizes innovative sound technology, reducing energy consumption by 72% compared to traditional speaker systems, and features advanced connectivity capabilities [5]. - The design of the cockpit reflects FAW-Volkswagen's craftsmanship and traditional advantages in coating technology [5]. Group 3: Customer-Centric Policies - FAW-Volkswagen is enhancing its core competitiveness in quality and service by implementing a "double lifetime warranty" policy for its entire fuel SUV lineup, addressing customer concerns [7]. - The lifetime warranty can save customers between 10,000 to 50,000 yuan in maintenance costs over 15 years, with additional savings on original parts [9]. - The company's approach combines technological advancement with a long-term commitment to customer needs, balancing the transition to electric vehicles with traditional fuel offerings [9].
宁德时代磐石底盘亮相上海车展
Core Viewpoint - The article highlights the launch of CATL's high-safety flagship skateboard chassis, the "Rock Chassis," at the Shanghai Auto Show, emphasizing its advanced safety features and intelligent design aimed at meeting the demands of future autonomous driving [1][2]. Group 1: Product Features - The Rock Chassis is developed by CATL's subsidiary, Times Intelligent, focusing on high safety, strong performance, and high intelligence [1]. - It incorporates an axial flux distributed electric drive system and an intelligent low-voltage power distribution system, achieving a fire and explosion-free performance during frontal collisions at speeds of 120 km/h [1]. - The chassis design utilizes biomimetic principles and innovative materials, featuring a "three-dimensional turtle shell structure" and a carrier-like blocking structure to effectively disperse impact forces during collisions [1]. Group 2: Technological Advancements - The Rock Chassis has completed the development and testing of full-line control technology, eliminating mechanical connections for brake pedals and front compartments, thus enhancing the potential for diverse intelligent cockpit development [2]. - It features standardized electrical and software interfaces, allowing for quick adaptation to various intelligent driving solutions, reducing the development workload for clients [2]. - The modular hardware design enables customization based on different vehicle requirements, providing tailored solution packages for clients [2]. Group 3: Partnerships and Future Directions - Times Intelligent has established collaborations with several companies, including Avita, BAIC, Jianghuai, and Fugou Automotive, regarding the skateboard chassis [2]. - CATL aims to explore new mobility ecosystems and business models in collaboration with partners, driven by technological and model innovations to address industry pain points [2].