Core Viewpoint - The integration of cultural, sports, and tourism events during the Dragon Boat Festival has significantly boosted local economies in regions like Guangdong and Jiangsu, demonstrating a successful model of "cultural-sports-tourism" synergy [1][2][4]. Group 1: Economic Impact - In the Greater Bay Area, Shenzhen received 4.16 million visitors, a year-on-year increase of 20.3%, generating a total tourism revenue of 2.29 billion yuan, up 21.8% [1] - Guangzhou welcomed over 6.3 million visitors, achieving cultural tourism consumption of 4.45 billion yuan [1] - In the Yangtze River Delta, Nanjing hosted 5.68 million tourists, with cultural tourism revenue reaching 3.13 billion yuan during the holiday [1][2] Group 2: Event-Driven Tourism - The Jiangsu Super League transformed inter-city competition into a catalyst for cultural tourism consumption, with initiatives like a 9.9 yuan ticket package boosting local brand sales [2] - The Dragon Boat Festival in Guangdong saw 21 cities hosting events, leading to a total of 23.21 million visitors and tourism revenue of 11.44 billion yuan, marking a year-on-year growth of 20.6% and 25.6% respectively [2][6] Group 3: Consumer Behavior - Short-distance travel remains a primary choice for consumers, with events, performances, and local cuisine significantly influencing destination selection [3][4] - The average attendance at the Jiangsu Super League reached 9,852, with over 70% of attendees coming from nearby provinces, indicating a trend towards "quick travel, slow tourism" [4] Group 4: Challenges and Opportunities - The sustainability of cultural event IPs is crucial, as long-term development is needed for them to become fixed cultural symbols [4] - Strengthening inter-regional collaboration is essential for evolving from individual actions to a cohesive regional cultural tourism community [4]

今年端午小长假，江苏城市足球联赛（"苏超"）与华南龙舟赛同步掀起文体旅融合风暴。南京、常州、 盐城等城市的体育中心人声鼎沸，佛山、广州、深圳的江河两岸也站满了观众。 小长假后，广东、江苏相关城市纷纷公布了文旅消费数据。 大湾区，深圳接待游客416.14万人次，同比增长20.3%，旅游总收入22.91亿元，同比增长21.8%；广州 接待游客超630万人次，实现文旅消费44.5亿元；"中国龙舟运动之乡"佛山南海接待游客91.97万人次， 实现旅游收入约4.7亿元。 长三角，6月1日，15669名球迷在南京五台山体育中心现场见证"苏A苏B对决"，假期三天，南京共接待 游客568万人次，文旅消费收入31.3亿元；主场对阵扬州的常州，对扬州市民免去部分景区门票，三天 接待了15万人次扬州游客。 不论赛场上的输赢，两地不约而同以"文体赛事+旅游+消费"模式成功点燃了消费热情，掀起了一场区 域经济的"微循环"浪潮。 这场融合实践不仅重塑了节庆经济的逻辑，更揭示了文旅消费的转型方向。 从两地的实践中，我们看到地域文化和传统民俗正成为流量转化的核心引擎。 江苏苏超联赛将"散装江苏"的市际竞争转化为文旅消费的催化剂：常州主场推出 ...