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探智造之城 览山海风华——青岛上市公司深度调研
21世纪经济报道· 2025-06-05 08:06
Core Viewpoint - The article highlights an upcoming event in Qingdao focused on deep industry and capital dialogue, featuring visits to benchmark companies and showcasing their innovative strategies in the context of the IoT era and consumer engagement. Group 1: Event Details - The "Qingdao Listed Companies Deep Research" event is scheduled for June 10-12, lasting three days and two nights, organized by Nanfang Financial Education Base in collaboration with Stock Market Broadcasting and Investment Express [1][6]. Group 2: Company Insights - The first company is recognized as a global leader in smart home ecosystems and a benchmark for transformation in the IoT era, having led global retail sales of large home appliances for 14 consecutive years [2]. - The second company, a century-old brand, is exploring youth marketing strategies to engage Generation Z, evolving from traditional products like "calcium milk biscuits" to trendy items [3]. - The third company is noted for its 120-year brewing legacy, ranking as the fifth largest beer brand globally and leading the high-end beer market in China [4]. Group 3: Research Highlights - The event will include a visit to the "Ecological Interconnected Factory" to experience comprehensive smart home solutions and observe the transformation of traditional manufacturing into an open ecological platform [3]. - Participants will analyze the global layout of the brands "Haier + Casarte + Candy," which operate in nearly 200 countries, focusing on localized operational innovations [3]. - The event will feature a tour of the Qingdao Beer Museum, showcasing the transition from traditional brewing methods to intelligent production, along with a tasting of high-end product lines to understand the brand matrix and scene marketing strategies [5].