马年将至，西安诗经里景区将"旋转木马"改为"旋转真马"引发热议。项目中，真马被固定在装置上绕轴 循环转圈，不少网民质疑此举是虐待动物。景区工作人员回应称，运营期间未发生马匹失控伤人事件， 但为避免争议，已决定暂停该项目。 事实上，早在2018年，成都就出现过类似"旋转真马"游乐设施，同样因虐待动物争议被叫停。 因此，整治"流量至上、效益优先"的粗放式文旅经营，必须坚持物质文明与精神文明协同发力。相关部 门要加强日常监管，推动巡查常态化，用好"四不两直"督查方式，引导景区注重精神文明建设与人文内 涵培育，建立科学完善的文化评价体系。对违背人文伦理、恶意制造噱头的行为，及时予以批评、诫勉 与处罚。 文旅部门应摒弃浮躁思维，深耕城市历史文化，彰显底蕴内涵。游客也应树立正确观念，让哗众取宠的 项目失去市场。毕竟，网络流量终究昙花一现，城市文旅更不是"一锤子买卖"。唯有坚守真善美，挖掘 独特文化魅力，才能真正赢得游客、赢得长远，这才是文旅产业可持续发展的真正密码。 来源：中国青年报客户端 本质上，这些行为将动物当作牟利工具，不仅消解了城市应有的人文底蕴，也暴露出部分文旅项目"重 噱头、轻伦理、追流量"的短视思维。这种功 ...

Core Insights - The article highlights the historical significance of the Jing'an Temple area in Shanghai, emphasizing its transformation from a cultural hub to a modern commercial center [1][4][8] - The initiative to create a "one-square-meter museum" aims to engage the public with the area's rich history through small exhibitions and cultural displays [8][9] Historical Context - The Jing'an Temple area has a long history, with the "愚园" (Yuyuan) garden established in 1890, which became a popular spot for Shanghai's elite [1] - The first stock transaction in post-reform China occurred at the original site of the Shanghai Trust Investment Company in 1986, marking a significant moment in the city's financial history [3] Cultural Exhibitions - An exhibition featuring historical items related to the Jing'an Temple area includes postcards, photographs, and packaging from local businesses, showcasing the evolution of the area [3][6][7] - The exhibition aims to tell the stories of the city's past, making it accessible to various audiences, including office workers, consumers, and tourists [4][8] Modernization and Urban Development - The article discusses the ongoing urban renewal in the Jing'an Temple area, highlighting the balance between modern commercial activities and historical preservation [4][6] - The transformation of the area includes the renovation of historical sites, such as the "国际静安会客厅" (International Jing'an Reception Hall), which reflects the blend of history and modernity [4] Community Engagement - The concept of micro-exhibitions in public spaces aims to enhance community engagement and cultural awareness among residents and visitors [8][9] - The initiative seeks to evoke emotional connections to the city's history, encouraging people to appreciate the changes while recognizing enduring elements of the past [9]