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“体育+”经济全方位无死角借“体”出击 夏夜运动热力全开激起消费“涟漪”
Yang Shi Wang· 2025-08-16 04:48
Group 1 - The core idea of the article highlights the positive impact of sports events on urban night economy, creating a "sports + consumption" cycle that boosts local businesses and enhances social engagement [1][23][24] - In 2025, various cities in China organized sports events like football matches and night runs, leading to 60% of urban consumption occurring at night, driven by high participation and social attributes of these events [1][5] - The "Su Chao" amateur league attracted over 1 million attendees across 8 rounds, generating nearly 38 billion yuan in revenue from tourism, dining, and accommodation [24][45] Group 2 - In Harbin, the glow-in-the-dark night runs attracted over 1,000 participants per event, significantly boosting local tourism and dining sectors [7][10] - The transformation of idle land into a central green sports park in Shijiazhuang has become a vibrant hub, receiving 15,000 visitors daily and fostering a commercial area around it [10] - The seaside football field in Weihai drew over 50,000 visitors this summer, leading to a 30% increase in revenue for local dining and entertainment [14] Group 3 - The "Gan Chao" league in Jiangxi saw nearly 70,000 fans attending its first round, with significant boosts in local consumption in dining and accommodation [30][45] - The "Zhe BA" city championship in Hangzhou, featuring affordable ticket prices, has turned the former Asian Games venue into a community sports hub, enhancing local engagement [49][51] - The integration of AI technology in the "Zhe BA" matches provided real-time data analysis, enhancing the spectator experience and driving additional engagement [54]