中新网杭州1月14日电(王逸飞 鲍梦妮)因为草根篮球，杭州富阳赢得了独属于这座小城的高光。 日前，浙江打造的群众篮球品牌赛事——浙江城市篮球联赛(下称"浙BA")小组赛战罢。积分榜上，温州 队摘下A组头名，富阳队则作为B组领头羊跻身淘汰赛，同时其17胜3负的成绩也是小组赛阶段"县大 队"中的最佳战绩。 "感谢富阳队，给我们全体富阳人带来了激情跟欢乐。"这是富阳发布的评论区里，一位当地市民写下的 留言。 富阳区位于杭州西南部，2015年撤市设区，从地理维度看其并不在杭州主城区范围内。在以"群狼模 式"著称的浙江县域格局中，单个区(县、市)能够吸引全省聚焦并不容易。正如上述市民在留言中所表 达的"惊喜"，很多富阳人都不会想到，在"浙BA"的赛场上，他们的家乡在近五个月的时间里，稳稳站 在了聚光灯最中央。 在"浙BA"，富阳队已被普遍视作本次赛事的最强"县大队"。除了赛事层面的出色战绩，富阳还收获了 什么？在当地寻找这一问题的答案，亦能看到群"超"并起的新气象中，中国民间体育蕴藏的独特价值。 "浙BA"小组赛由11个地级市的市级联队和预选赛产生的11支县级冠军队参加，分两个小组进行双循环 主客场制比赛。该阶段，富阳 ...

2025年夏天，浙江大地被一股篮球热潮席卷——浙BA赛事从城市到县域，从赛场到街巷，成为全民热 议的焦点。 作为浙江省规模最大、档次最高的群众篮球赛事，浙BA覆盖11个设区市和90个县（市、区），以"百县 大战"预选赛与"城市争霸赛"两阶段赛事为核心，让来自各行各业的草根球员在赛场上绽放光彩，更让 无数球迷为家乡球队摇旗呐喊。 这场始于篮球的盛会，早已超越体育竞技本身，以一张小小的球票为纽带，串联起旅游、餐饮、住宿、 购物、文创等全链条消费，用实实在在的经济数据，书写了"体育+经济"深度融合的浙江样本。数据显 示，仅2025年国庆假期期间，浙BA城市争霸赛就带动全省文体旅商综合消费高达4.2亿元，印证了小球 票背后蕴含的巨大能量。 浙BA的火爆，首先体现在"一票难求"的流量效应上。"提醒的闹钟定了一个又一个，提前1分钟就守在 购票界面，结果几秒就显示库存不足"，杭州市民方女士的感慨道出了众多球迷的心声。即便是单价不 足30元的预选赛门票，临平赛区21场比赛仍售出门票6.08万张，实现票务收入119.37万元。 11月10日，浙BA A组第14轮杭州队对战金华队的赛事中，主场场馆座无虚席，记者亲身体验抢票时， ...

Core Insights - The Zhejiang Basketball Association (Zhejiang BA) has become a significant driver of economic activity, generating a total of 4.2 billion yuan in comprehensive cultural, sports, and tourism consumption during the National Day holiday [2] - The event has attracted widespread participation, with ticket sales reaching 60,800 at the Linping competition area alone, generating ticket revenue of 1.1937 million yuan [2] - The event has successfully integrated sports with local commerce, leading to increased consumer engagement and spending in surrounding businesses [3][4] Economic Impact - The Zhejiang BA has stimulated a total consumption of 4.2 billion yuan during the city championship phase, showcasing its economic significance [2] - The event has led to a 35% increase in sales for participating vendors at themed markets, with total market consumption reaching 528.8 million yuan [3] - Local businesses have reported a 50% increase in foot traffic and a 30% increase in sales due to the "Zhejiang BA ticket root rights" activities [3] Consumer Engagement - The popularity of the event has resulted in a high demand for tickets, with many fans experiencing difficulty in purchasing them, indicating strong consumer interest [2] - Local enterprises have leveraged the event to introduce new products, such as cultural creative items, resulting in significant sales and new orders [4] - The event has transformed consumer behavior from merely attending games to engaging with local culture and experiences, enhancing the overall visitor experience [6] Future Prospects - The Zhejiang BA is part of a broader strategy to explore and innovate new sports consumption models, aiming to meet diverse consumer demands and drive high-quality urban development [5] - The integration of sports with local culture and commerce is expected to continue, creating new opportunities for businesses and enhancing the attractiveness of the city [5]

票根经济撬开"消费钥匙" 作为浙BA杭州赛区半决赛、决赛的主赛场，杭州运河体育公园体育馆周边近60家商户推出"浙BA票根 权益"活动，2天里有3000多名消费者兑换权益，直接拉动消费50余万元。周边商场客流同比增长50%， 销售额同比增长30%。 一场赛事解锁消费新场景 赛场上，球迷为了能一睹赛事风采使出全力，赛场之外，不少本土企业，通过浙BA打开销售新赛道。 最近这几天，临平区的楠宋瓷业副总经理陆露很忙，预选赛期间，公司打造的有球必应的文创杯，以及 浙BA文创冰箱贴亮相赛场后，广受好评，得益于此，企业额外接到一笔1000件订单，总营业额达20万 元。 "浙BA赛事结束后，我们受邀参加在临平区举办的另一场体育比赛，带去现场的手工纪念品一售而 空。"陆露坦言，作为一家传统国瓷品牌，"体育+经济"试水的成功，让她敏锐地嗅到了商机，"有别于 以往的生产模式，我们加大了轻量化产品的投入，目前已进入第二批打版，计划在接下来的各大展销会 上正式推出。" 这个夏天，比气温更加火热的是球迷对于浙BA的热情。作为浙江省规模最大、档次最高的群众篮球赛 事，浙BA覆盖了11个设区市和90个县（市、区）。比赛分为两个阶段：前期预选赛 ...

Core Insights - The article highlights the integration of sports and consumption in the context of the 15th National Games, emphasizing the economic potential of this synergy [1] Group 1: Economic Impact - The 15th National Games is expected to create new consumption scenarios that combine sports with culture and tourism, as well as various industries [1] - The "sports+" economic model aims to expand sports consumption beyond mere viewing experiences, fostering a broader and longer-lasting consumption cycle [1] Group 2: Regional Development - Cities are increasingly competing to establish themselves as "sports brands," which is anticipated to bring new development opportunities [1] - The strong multiplier effect of sports events is driving cities to invest in sports-related infrastructure and activities [1]

Core Viewpoint - The 15th National Games, hosted by Guangdong, Hong Kong, and Macau, represents a new model of integrating sports with economic development, showcasing technological innovation and market-driven consumption [4][5][20]. Group 1: Technological Integration - The event features advanced technologies such as humanoid robots, 3D visual gates, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [8][9][12]. - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for one-fifth of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [9][11]. Group 2: Economic Impact - The National Games serve as a new engine for economic upgrading, linking sports with innovation, consumption, and industry [5][11]. - The event is expected to boost local consumption, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [16]. Group 3: Marketization and Partnerships - The event has shifted from traditional sponsorship to a partnership model, with over 16.5 billion yuan in sponsorship agreements, enhancing the integration of the sports industry with urban development [20][22]. - The "City Partner" initiative aims to involve businesses in urban development, creating a symbiotic relationship between sports events and local economies [22][24].

Core Viewpoint - The article emphasizes the role of sports events, particularly the 15th National Games and the Special Olympics, in driving urban development and enhancing economic growth in Guangdong, specifically in Maoming, through the creation of new transportation arteries and community engagement [1][2]. Group 1: Sports Events and Urban Development - The "Mountain-Sea Track" created for the orienteering events serves as a unique attraction, linking various geographical features from mountains to beaches, and is seen as a new urban development pathway [2][3]. - Maoming's sports initiatives aim to integrate sports into daily life, with community-level events boosting local economies and promoting regional products [3][6]. - The hosting of orienteering events is expected to enhance Maoming's reputation as a hub for this sport, with plans to introduce it into schools and local organizations [4][5]. Group 2: Economic Impact and Infrastructure - The establishment of the Baokang Expressway service area themed around lychee has facilitated the transportation of local agricultural products, significantly contributing to the local economy [8]. - The service area has attracted millions of visitors, enhancing local tourism and consumption, with over 313.82 million visitors recorded by September 20 [8]. - Future infrastructure developments, including the Maoming New City and high-speed rail connections, are projected to reduce travel time to Guangzhou to 70 minutes, further integrating Maoming into the Greater Bay Area [8][9]. Group 3: Challenges and Opportunities - Maoming faces challenges such as low urbanization rates and fragmented urban development, which hinder its growth potential [7]. - The city aims to strengthen its transportation network to facilitate regional connectivity and industrial clustering, addressing current spatial and functional disconnections [7][9]. - The integration of sports events with transportation and urban planning is seen as a long-term strategy to stimulate economic growth and enhance the city's overall development [9].

Core Viewpoint - The Harbin Marathon serves as a platform for self-challenge and a vivid practice of cultural and sports integration in Harbin's post-Winter Olympics era, attracting 35,000 runners from around the world [1] Group 1: Event Highlights - The marathon features a scenic route with historical buildings, riverside views, and live performances, enhancing the running experience [2] - The event includes 52 performance and support points, showcasing the city's musical charm and local cuisine, contributing to a unique "music track" experience [2][4] - The marathon has been upgraded to a World Athletics Gold Label event, achieving a record number of participants and attracting top-ranked runners [4] Group 2: Economic and Cultural Impact - The event promotes high-quality urban development through the "Sports+" initiative, integrating sports with culture, tourism, and commerce [4][5] - The first Harbin Cultural, Sports, and Tourism Industry Expo was held alongside the marathon, enhancing brand visibility for local products and businesses [4] - Hotel and restaurant searches in Harbin saw significant increases, with searches for hotels near key locations rising by up to 332% year-on-year [4] Group 3: Innovations and Services - The introduction of the "Sun Island Glow Night Run" attracted 9,000 participants, boosting the night economy and aligning with national health initiatives [7] - Participants received personalized training guidance and recovery services, enhancing their overall experience and connection to the city [7] - The marathon aims to create a new city image and brand, linking winter sports with summer events, thereby increasing Harbin's recognition as a "treasure city" [7]

Group 1 - The core idea of the article highlights the positive impact of sports events on urban night economy, creating a "sports + consumption" cycle that boosts local businesses and enhances social engagement [1][23][24] - In 2025, various cities in China organized sports events like football matches and night runs, leading to 60% of urban consumption occurring at night, driven by high participation and social attributes of these events [1][5] - The "Su Chao" amateur league attracted over 1 million attendees across 8 rounds, generating nearly 38 billion yuan in revenue from tourism, dining, and accommodation [24][45] Group 2 - In Harbin, the glow-in-the-dark night runs attracted over 1,000 participants per event, significantly boosting local tourism and dining sectors [7][10] - The transformation of idle land into a central green sports park in Shijiazhuang has become a vibrant hub, receiving 15,000 visitors daily and fostering a commercial area around it [10] - The seaside football field in Weihai drew over 50,000 visitors this summer, leading to a 30% increase in revenue for local dining and entertainment [14] Group 3 - The "Gan Chao" league in Jiangxi saw nearly 70,000 fans attending its first round, with significant boosts in local consumption in dining and accommodation [30][45] - The "Zhe BA" city championship in Hangzhou, featuring affordable ticket prices, has turned the former Asian Games venue into a community sports hub, enhancing local engagement [49][51] - The integration of AI technology in the "Zhe BA" matches provided real-time data analysis, enhancing the spectator experience and driving additional engagement [54]

Core Insights - The "Daqin Scholar Cup" 2025 Shaanxi Province Youth Basketball Championship was held from July 26 to August 2, featuring 82 teams and over 750 young athletes, serving as a significant economic driver for the county [1] - The event was organized by the Shaanxi Provincial Sports Bureau and co-hosted by the Fuping County Government, showcasing high-level youth basketball competition [1] Economic Impact - The championship is part of a broader strategy where sports events are leveraged to stimulate local economic growth, with Fuping County transforming sports engagement into economic benefits [1][2] - Previous events, such as the 2024 Half Marathon, attracted 10,000 participants and generated over 10 million yuan in surrounding consumption, demonstrating the economic potential of sports events [2] - The successful hosting of the basketball championship reinforces the logic of "holding a good event revitalizes a city" [2] Infrastructure Development - Fuping County is enhancing its sports infrastructure with the construction of national-level sports venues, including a gymnasium and swimming pool, to support a comprehensive ecosystem of "event hosting + sports tourism + industry integration" [2]