城市集体创作
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“出片热”背后,一座城市的“集体创作”正在进行
Chang Jiang Ri Bao· 2025-11-28 07:47
Core Viewpoint - The article highlights the emergence of a vibrant "photo-taking" culture in Wuhan, driven by young people's creativity, business initiatives, and government urban planning, which collectively enhance consumption, employment, and the city's image [1]. Group 1: "Photo-taking" Industry Chain - The "photo-taking" trend has led to the establishment of a complete travel photography industry chain, with over 10 shops offering services such as Hanfu rentals, makeup, and photography [2][3]. - Young professionals are transforming their aesthetic skills into income, with some earning over 20,000 yuan per month by working as full-time photographers at popular city landmarks [4]. Group 2: Business Innovations - Businesses are actively creating "photo spots" to convert the "photo-taking" trend into consumer spending, as seen in cafes designed for optimal photography [5][8]. - Commercial spaces are increasingly focusing on immersive experiences rather than just selling products, appealing to modern consumers' desire for shareable experiences [12]. Group 3: Urban Planning and Aesthetics - Urban planning in Wuhan incorporates aesthetic considerations, with structures like the Yangsigang Yangtze River Bridge designed to be visually appealing and serve as landmarks [13]. - The city has implemented measures to protect scenic views, ensuring historical sites like the Yellow Crane Tower remain visible and accessible [13][14]. Group 4: Community Engagement and Social Capital - The active participation of citizens and tourists in the city's aesthetic initiatives is seen as valuable social capital, contributing to a positive urban brand image [20]. - Seasonal events, such as the cherry blossom-themed subway, exemplify community-driven projects that enhance the city's identity and social engagement [20].