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热度之后,如何让“网红”变“长红”?
Chang Jiang Ri Bao· 2025-11-29 10:06
Core Insights - The emergence of "internet celebrity photo spots" in Wuhan reflects a growing trend where urban aesthetics and cultural experiences are being commodified for social media engagement [1][6] - The challenge for the city is to transform temporary "traffic" into lasting "retention" by enhancing cultural depth and urban governance [1][6] Group 1: Urban Aesthetics and Cultural Trends - The popularity of "internet celebrity photo spots" has led to a surge in visitors, with locations like the "manga street" in Wuchang District attracting long queues [2][3] - There is a growing concern about aesthetic homogenization and "visual involution," as similar photo compositions and filters dominate social media, diluting the uniqueness of urban landscapes [5][6] - Experts suggest that while the "photo craze" presents opportunities for urban development, it must be supported by cultural substance to avoid aesthetic fatigue [6][11] Group 2: Urban Management and Visitor Experience - Effective urban management is crucial as the influx of tourists can disrupt local life, necessitating a balance between visitor rights and residents' quality of life [10][11] - Initiatives such as clearly demarcated tourist and commercial photography zones have been implemented to minimize conflicts between tourists and local residents [7][9] - The introduction of dynamic scene management, where cultural narratives are integrated into tourist experiences, is seen as a way to enhance visitor engagement and understanding of the city [12][16] Group 3: Cultural Engagement and Storytelling - There is a shift towards encouraging visitors to engage with the city's cultural narratives rather than merely capturing standard photos, as seen in initiatives at historical sites [12][15] - The promotion of local stories and experiences through creative content is essential for transforming the city's image from mere visual symbols to cultural identities [16] - The call for policies that support quality content creation reflects a broader strategy to enhance cultural tourism and deepen visitor connections with the city [16]
“出片热”背后,一座城市的“集体创作”正在进行
Chang Jiang Ri Bao· 2025-11-28 07:47
Core Viewpoint - The article highlights the emergence of a vibrant "photo-taking" culture in Wuhan, driven by young people's creativity, business initiatives, and government urban planning, which collectively enhance consumption, employment, and the city's image [1]. Group 1: "Photo-taking" Industry Chain - The "photo-taking" trend has led to the establishment of a complete travel photography industry chain, with over 10 shops offering services such as Hanfu rentals, makeup, and photography [2][3]. - Young professionals are transforming their aesthetic skills into income, with some earning over 20,000 yuan per month by working as full-time photographers at popular city landmarks [4]. Group 2: Business Innovations - Businesses are actively creating "photo spots" to convert the "photo-taking" trend into consumer spending, as seen in cafes designed for optimal photography [5][8]. - Commercial spaces are increasingly focusing on immersive experiences rather than just selling products, appealing to modern consumers' desire for shareable experiences [12]. Group 3: Urban Planning and Aesthetics - Urban planning in Wuhan incorporates aesthetic considerations, with structures like the Yangsigang Yangtze River Bridge designed to be visually appealing and serve as landmarks [13]. - The city has implemented measures to protect scenic views, ensuring historical sites like the Yellow Crane Tower remain visible and accessible [13][14]. Group 4: Community Engagement and Social Capital - The active participation of citizens and tourists in the city's aesthetic initiatives is seen as valuable social capital, contributing to a positive urban brand image [20]. - Seasonal events, such as the cherry blossom-themed subway, exemplify community-driven projects that enhance the city's identity and social engagement [20].
金秋武汉,年轻人纷至找机位
Chang Jiang Ri Bao· 2025-11-28 00:41
Core Viewpoint - The article highlights the vibrant autumn scenery in Wuhan, attracting numerous tourists and photography enthusiasts who seek the best spots for capturing beautiful moments. Group 1: Tourist Attractions and Photography - Wuhan offers a plethora of picturesque locations, with many visitors gathering at popular spots like East Lake and Huanghelou to capture stunning photographs [3][4][7] - The city has become a hub for photography, with various styles and themes available, from natural landscapes to historical architecture [4][11] - The rise of social media has amplified the popularity of these "photo spots," with hashtags related to Wuhan photography garnering over 1 billion views [11] Group 2: Urban Development and Cultural Significance - Urban renewal projects in Wuhan have transformed historical districts into attractive photography locations, enhancing the city's cultural appeal [10][11] - The integration of modern art installations and the preservation of industrial heritage have created new attractions that resonate with younger visitors [11] - The city's image has evolved from a focus on industrial strength to a more diverse and inviting character, reflecting a blend of history, nature, and modernity [11][13] Group 3: Visitor Experience and Engagement - Tourists are increasingly engaged in exploring the city, with curated routes connecting various scenic spots, enhancing their overall experience [8][9] - The city has introduced guides and maps to help visitors find the best photography locations, indicating a proactive approach to tourism [7][8] - The emotional connection that visitors develop with the city through photography reflects a deeper appreciation for its cultural and aesthetic values [13]