堂食与外卖之争

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守住堂食or加码外卖,该怎么选?
3 6 Ke· 2025-09-19 01:36
Core Viewpoint - The restaurant industry is experiencing a divide in strategies regarding dine-in and takeout services, with some brands prioritizing dine-in experiences while others aggressively expand their takeout operations [1][8][18]. Group 1: Dine-in vs. Takeout Strategies - Companies like Xiaocaiyuan and Weijia Liangpi are opting to limit their takeout services, with Xiaocaiyuan stating that takeout should not exceed 35% of their business, emphasizing the importance of dine-in for customer experience [1][3][12]. - Weijia Liangpi has completely exited the takeout market, citing high commission fees and negative impacts on food quality as primary reasons for their decision [4][11][10]. - In contrast, brands like Haidilao and Jiumaojiu are seeing significant growth in their takeout services, with Haidilao's takeout revenue reaching 928 million yuan in the first half of 2025, a 59.6% increase [7][18]. Group 2: Consumer Behavior and Market Trends - A significant portion of consumers (75%) prefer takeout due to lower prices, and 86% would choose takeout if it is cheaper than dine-in options, leading to a decline in dine-in traffic for many restaurants [8][18]. - The shift towards takeout has been particularly challenging for small and medium-sized restaurants, with reports of drastic reductions in customer traffic and revenue [8][10]. Group 3: Value of Dine-in Experience - Dine-in services provide a complete consumer experience, including ambiance and personal interaction, which are difficult to replicate through takeout [9][13]. - Dine-in also tends to yield higher profits, as restaurants can retain a larger percentage of the menu price compared to takeout, where commissions can significantly reduce actual revenue [13][18]. Group 4: Future Outlook and Strategic Balance - The future of the restaurant industry may not be a choice between dine-in and takeout but rather a balance of both, where brands can maintain their core dine-in experiences while exploring takeout opportunities [14][18]. - Successful brands will likely be those that can effectively manage both dine-in and takeout strategies, ensuring that neither aspect undermines the other [18].