t - -11 IF and and Sales of 88 the e 059 "我们肯定是在止血，我们还很虚弱。" 当被问及西贝眼下的状态时，西贝一位运营负责人停顿了一下，说。 这场交谈发生在罗永浩向西贝开炮的三个月后。在不久前的11月底，西贝刚刚敢停发优惠券。 "但是，我们的心更齐了。包括一线的员工，"他的声音振奋了起来。 "为什么？在这种危难的时候，大家心里都有股劲儿，我们本来不是那样的，你把我说成那样。我们经常内部说'不蒸馒头争口气'，我就得靠一万倍努力去 改变这个事儿！"这话听起来可太像西贝创始人贾国龙说的了。 在风波乍起过后整整3个月的当天，一个周四，我们于晨间来到了西贝北京祥云小镇店——就是罗永浩消费的那家，为了看看刚切好准备去汆水的羊骨头， 一小锅一小锅按先土豆、再番茄、最后牛肉顺序码好的小锅牛肉，以及一早在店里卤好的肉夹馍里的肉丁。大锅里的白色鸡汤咕嘟咕嘟的冒着泡，也是一早 就炖上的。 一切变了，又仿佛没变。 店里的厨师长辗转各个菜品档口，给各类菜品做着预加工；年轻的女服务员在给彼此扎着头发，并把彩色的辫绳编在辫子里；变魔术的小哥身着表演服举着 一朵玫瑰，走上前问，需要不需要表演。 中午1 ...

"我们肯定是在止血，我们还很虚弱。" 当被问及西贝眼下的状态时，西贝一位运营负责人停顿了一下，说。 这场交谈发生在罗永浩向西贝开炮的三个月后。在不久前的11月底，西贝刚刚敢停发优惠券。 "但是，我们的心更齐了。包括一线的员工，"他的声音振奋了起来。 西贝的一线伙伴觉得这场劫难着实来得冤枉。但此刻还在重症监护室的西贝，真的那么冤枉么？在这 家生命不息、折腾不止的公司里，这些年到底发生了什么？ 它是如何撞上了这场历史进程里的横祸的呢？ "为什么？在这种危难的时候，大家心里都有股劲儿，我们本来不是那样的，你把我说成那样。我们 经常内部说'不蒸馒头争口气'，我就得靠一万倍努力去改变这个事儿！"这话听起来可太像西贝创始 人贾国龙说的了。 在风波乍起过后整整3个月的当天，一个周四，我们于晨间来到了西贝北京祥云小镇店——就是罗永 浩消费的那家，为了看看刚切好准备去汆水的羊骨头，一小锅一小锅按先土豆、再番茄、最后牛肉顺 序码好的小锅牛肉，以及一早在店里卤好的肉夹馍里的肉丁。大锅里的白色鸡汤咕嘟咕嘟的冒着泡， 也是一早就炖上的。 一切变了，又仿佛没变。 店里的厨师长辗转各个菜品档口，给各类菜品做着预加工；年轻的女服务员在给彼此 ...

Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][4][14] - The service area is located approximately 30 kilometers from Xi'an and covers an area of 180 acres, with 484 parking spaces and smart guidance equipment [4][13] - It is the first demonstration area in Shaanxi for the integration of cultural tourism, showcasing traditional architecture and local cultural elements [4][6][10] Group 2 - The service area features a symmetrical layout with two themed boats representing historical maritime culture, enhancing the cultural experience for visitors [6] - Visitors can engage in hands-on experiences with intangible cultural heritage, such as paper-cutting and fabric tiger-making workshops [10][8] - A variety of local delicacies are offered, including Qin Town rice noodles and meat sandwiches, catering to diverse culinary preferences [11][13] Group 3 - The Qin Du Service Area aims to transform from a mere transportation hub into a cultural space, contributing to local employment by creating over a hundred jobs [13] - The development reflects the diversification of China's consumer market, where new supply and demand are continuously generating fresh consumption vitality [14] - The service area is part of a broader trend of creating new consumption scenarios across the country, indicating strong growth potential in various consumer sectors [20]

Core Viewpoint - The Qin Du Service Area on the G5 Jingkun Expressway has officially opened, transforming from a single-function model to an immersive consumer service scene that integrates shopping, cultural heritage, and dining experiences [1][4]. Group 1: Service Area Overview - The Qin Du Service Area is located approximately 30 kilometers from downtown Xi'an and serves as the first service area on the route towards Kunming, covering an area of 180 acres with 484 parking spaces and an intelligent guidance system [4]. - It is the first demonstration area in Shaanxi for the integration of cultural tourism and local characteristics, featuring traditional architectural styles reminiscent of the Guanzhong region [6]. Group 2: Cultural and Culinary Features - The service area showcases a symmetrical layout with a "sailing ship" in the north and a "returning boat" in the south, symbolizing the historical dialogue of the Weishui River's navigation [10]. - Various intangible cultural heritage projects are highlighted, including traditional crafts like Huxian paper-cutting and Huxian farmer paintings, with opportunities for visitors to engage in hands-on experiences [12][13]. - A diverse range of local delicacies is offered, such as Qinzhen rice noodles, Huxian soup noodles, and the well-known Roujiamo, enhancing the culinary experience for travelers [15]. Group 3: Economic Impact - The establishment of the Qin Du Service Area is expected to create job opportunities for over a hundred local residents, contributing to rural revitalization efforts [15].

Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother" in Jingdezhen, highlighting the intersection of internet celebrity culture and local tourism, as well as the pressures and responsibilities that come with sudden fame [3][4][6]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation during the National Day holiday, attracting long queues of customers willing to wait for hours for his chicken chop [3][4]. - His success is attributed to a combination of his humorous personality, consistent pricing over nine years, and a focus on providing emotional value to customers, particularly students [6][7]. - The phenomenon reflects a broader trend in short video platforms where ordinary individuals can achieve sudden fame through algorithm-driven exposure [6][7]. Group 2: Impact on Local Tourism - The local government quickly recognized the potential of "Chicken Chop Brother" as a tourism ambassador, appointing him as the "Cultural Tourism Promotion Officer" for Jingdezhen [3][4]. - His popularity has led to increased foot traffic and sales for local vendors, with some reports indicating that surrounding vendors' incomes doubled due to the influx of tourists [7][10]. - However, the rapid commercialization and management of the situation have raised concerns about the authenticity of the local experience, with some locals expressing a desire for the attention to shift elsewhere [13][14]. Group 3: Challenges of Internet Celebrities - The article highlights the transient nature of internet fame, noting that many viral figures, like "Chicken Chop Brother," may struggle to maintain their status and the expectations placed upon them [10][11]. - The pressure to balance being a relatable street vendor with the responsibilities of a public figure can lead to burnout and a loss of the original charm that attracted followers [11][12]. - The phenomenon of "fast fame" often results in a quick decline, as seen with other internet celebrities who have faded from public interest shortly after their peak [10][12]. Group 4: Long-term Implications for Cities - The article argues that while internet celebrities can bring immediate attention and traffic to a city, sustainable tourism requires deeper cultural engagement and genuine hospitality [14][15]. - Cities should focus on enhancing the overall visitor experience rather than relying solely on viral figures, as the latter can lead to a superficial understanding of local culture [15][16]. - The long-term appeal of a city lies in its cultural richness and the sincerity with which it treats both residents and visitors, rather than in fleeting trends [16].

Core Viewpoint - The article discusses the recent drastic price reduction by the restaurant brand Xibei as a strategy to regain consumer trust and increase foot traffic after facing criticism for high prices and the use of pre-made dishes [4][9][12]. Group 1: Price Reduction Strategy - Xibei announced significant price cuts on key dishes starting from October 1, with prices for items like Xibei noodles dropping from 39 yuan to 33 yuan and hand-torn spicy chicken from 63 yuan to 46 yuan [4][12]. - The introduction of 100 yuan no-threshold vouchers has attracted consumers, leading to increased foot traffic during the National Day holiday, with some locations experiencing wait times for seating [7][12]. - The voucher system has been exploited by consumers, with many finding ways to maximize savings, such as purchasing low-cost items and using multiple vouchers to effectively dine for free [13][17][21]. Group 2: Consumer Perception and Trust Issues - Despite the price cuts, consumer trust remains fragile, as many still associate Xibei with high-priced pre-made dishes, leading to skepticism about the brand's claims of no longer using such items [33][34]. - Social media feedback indicates that while consumers acknowledge the lower prices, they still believe that pre-made dishes should be priced lower, highlighting a persistent perception issue [34][39]. - The brand's shift from emphasizing value to focusing on price may dilute its long-term brand equity, as it risks being perceived as a discount option rather than a premium dining experience [36][38]. Group 3: Long-term Brand Strategy - Xibei's recent changes, including menu adjustments and the introduction of new cooking methods, aim to enhance the dining experience, but the effectiveness of these measures in rebuilding trust is uncertain [28][32]. - The article suggests that Xibei needs to clarify its target customer base and potentially separate its offerings into different segments to avoid confusion and better serve distinct consumer needs [44][46]. - Ultimately, while short-term promotions may drive traffic, they are unlikely to establish lasting customer loyalty without addressing the underlying trust issues related to product quality and transparency [47].

Core Insights - The recent National Day and Mid-Autumn Festival holiday has seen a significant resurgence in dining activity across China, with long queues and high demand for popular restaurants becoming commonplace [1][2] - However, there is a noticeable trend of consumer interest concentrating on top-tier brands and popular dining spots, leading to a polarization in the restaurant market [3] Group 1: Beijing Dining Trends - In Beijing, dining experiences are characterized by a stark contrast between high-demand "celebrity" restaurants and those with lackluster performance, indicating a "quality necessity" trend [4][8] - Popular restaurants such as "Fei Dazhu," "Haidilao," and "Sali Ya" continue to attract long queues, with wait times starting at one hour [6][5] - Data from the Beijing Municipal Bureau of Commerce shows that from October 1 to 4, monitored retail and dining sectors saw a 0.4% year-on-year sales increase, with traditional restaurants and fast-food chains driving a 4.8% growth in the dining sector [12] Group 2: Hong Kong Dining Dynamics - Hong Kong experienced a surge in mainland tourists, with approximately 4.26 million people entering and exiting the region from October 1 to 4, including about 878,000 from mainland China, marking a year-on-year increase of over 7% [13][14] - Many restaurants offered discounts to attract customers, but the dining scene remained uneven, with fast-food chains like "Cafe de Coral" and international brands like McDonald's seeing high foot traffic, while local specialty restaurants struggled [16][20] - The preference for value-driven dining experiences among young tourists has led to a decline in patronage for higher-priced local dining options [22] Group 3: Guangzhou's Dining Scene - Guangzhou's dining landscape was bustling, particularly in popular areas like Beijing Road, where local tea shops and street food vendors thrived [23][25] - The "Da Ge Fan" restaurant experienced overwhelming demand, with wait times exceeding three hours, highlighting the popularity of local cuisine [29][31] Group 4: Xi'an's Culinary Appeal - Xi'an's dining scene, particularly in the Muslim Quarter, attracted large crowds, with traditional dishes like "Rou Jia Mo" and "Biang Biang Noodles" being particularly popular [35][48] - The focus on local flavors and affordable pricing has made these eateries appealing to both tourists and locals [51][62] Group 5: Qingdao's Local Flavor - Qingdao's dining experience was marked by a strong preference for local specialties, with restaurants like "Shuanggong Fish Dumplings" seeing high demand, while chain restaurants struggled to attract customers [63][67] - The influx of tourists during the holiday season primarily benefited establishments offering local cuisine, while chain brands faced challenges [69] Group 6: Emerging Trends in Guanghan - Guanghan has seen a rise in night markets as a new dining trend, with significant increases in evening foot traffic and consumer spending [72][78] - The integration of local culture and cuisine has attracted both residents and tourists, with unique local eateries gaining popularity [81][83]

Core Viewpoint - The article discusses the recent price reduction strategy implemented by the restaurant brand Xibei, which aims to regain consumer trust after facing criticism for high prices and the use of pre-made dishes. The effectiveness of this strategy during the National Day holiday is analyzed, highlighting both consumer reactions and potential long-term implications for the brand [8][24][28]. Price Reduction Strategy - Xibei announced significant price cuts on various core dishes starting from October 1, with prices for items like Xibei noodles dropping from 39 yuan to 33 yuan and roasted lamb chops from 119 yuan to 109 yuan. Additionally, a 100 yuan no-threshold voucher was introduced [8][12]. - This price adjustment is unprecedented in Xibei's history and is viewed as a self-rescue measure to counteract declining customer traffic [8][12]. Consumer Response - During the National Day holiday, Xibei experienced a noticeable increase in customer traffic compared to the previous period, with some locations seeing wait times for seating [8][18]. - Consumers reported significant savings using the vouchers, with some effectively dining for free by leveraging multiple vouchers [13][15]. However, there were complaints about portion sizes, indicating that the price reduction did not necessarily equate to value [29]. Market Dynamics - The introduction of vouchers led to a surge in secondary market activity, with 100 yuan vouchers being sold for 50-60 yuan on platforms like Xianyu, indicating a potential for arbitrage [19][20]. - The presence of "voucher hunters" and resellers could undermine the original intent of the promotional campaign, shifting it from customer appreciation to profit-making [20][24]. Brand Trust Issues - Despite the price cuts, Xibei continues to face skepticism regarding its use of pre-made dishes, with many consumers expressing doubts about the brand's claims of not using such products [24][26]. - The article notes that while consumers acknowledge the lower prices, they still associate the brand with its previous high pricing and pre-made dish controversies, which complicates the rebuilding of trust [26][28]. Strategic Implications - The article suggests that Xibei's shift from emphasizing value to competing on price could dilute its brand equity and long-term positioning in the market [28][29]. - To regain consumer trust, Xibei may need to focus on transparency regarding its food sourcing and preparation methods, as well as ensuring that pricing aligns with consumer expectations for quality [31][33].

Core Perspective - The article highlights the cultural significance of Chinese cuisine in Italy, showcasing how food serves as a bridge for understanding and connection between different cultures [1][2]. Group 1: Cultural Exchange through Cuisine - Chinese restaurants in Italy, such as a Sichuan hot dish shop in Milan, are introducing local customers to traditional Chinese customs, like the Mid-Autumn Festival and mooncakes, fostering cultural appreciation [1][2]. - Customers express curiosity about the origins of dishes, leading to deeper conversations about Chinese culture and history, as seen with the meat sandwich shop owner who shares stories related to Xi'an [2]. Group 2: Food as a Medium for Connection - Dining experiences in these restaurants go beyond mere sustenance; they create opportunities for cultural exchange and understanding, as customers feel a sense of familiarity with China through its cuisine [2]. - The article emphasizes that food can serve as a medium for building trust and curiosity between Chinese and Italian communities, illustrating the idea that "food is a bridge for reunion with the world" [2].

Core Insights - The article highlights the cultural and economic significance of Roujiamo (meat sandwich) in Shaanxi, emphasizing its evolution from a simple snack to a vital part of the local economy and culinary heritage [2][3][6] Industry Overview - Roujiamo has transformed into a standardized, branded, and scaled industry, with companies like Shengtong Catering Management Co. in Weinan producing 700 million frozen buns annually, generating an output value of 1 billion yuan and creating over 100,000 jobs [4] - The rise of chain brands such as "Yuanji Roujiamo" and "Weijia Liangpi" has facilitated standardized production through central kitchens, with "Yuanji Roujiamo" opening over 500 stores nationwide [5] Cultural Heritage - Shaanxi province has included Roujiamo in its intangible cultural heritage protection, promoting standards for ingredients and production techniques to ensure the preservation of traditional craftsmanship [3] - The culinary tradition is being passed down through educational initiatives, with the establishment of the Roujiamo Industry College in Weinan County, training over 400 students in the art of making Roujiamo and brand management [5] Global Expansion - Roujiamo is gaining international popularity, with establishments like "Xishaoyeye Roujiamo" in London and other locations in Thailand and Spain attracting significant customer interest, showcasing the appeal of Chinese fast food abroad [5]