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卤味店改卖火锅饭,传统大佬集体变脸,消费者买单吗?
Sou Hu Cai Jing· 2025-08-23 01:42
最近刷短视频老看到卤味店整活儿。广州那家久久丫门店直接把冷卤柜台全拆了,现在每天现熬卤汁,把鸭脖鸭翅扔锅里煮,还说什么"火锅鲜卤"——听 着挺新鲜,但仔细一想,这不就是把火锅和卤味混一块儿了嘛?店员丽丽说现在每天得盯着两口大铁锅熬料,以前可不用这么麻烦,直接摆摆盒装鸭锁骨 就行。不过她也承认,改完后顾客还是照买不误,人均还是25块左右,没涨多少。 周黑鸭更狠,直接在武汉开了家叫"3斤拌"的店。进去一看,开放式厨房里小锅咕嘟咕嘟煮着鸭货,旁边摆着米饭拌面,还能选辣度。鸭锁骨4块一个,酱 板鸭按克卖,价格倒是不离谱。但最离谱的是他们居然还卖煎饼果子、猪脚饭这些小吃,感觉像是把大排档和卤味店焊一块儿了。不过说实话,鸭货配米 饭确实比单吃过瘾,难怪年轻人爱往那儿扎堆。 其实这些品牌这么折腾不难理解。去年卤味市场规模才涨了3.7%,比前年还慢。以前卤味就是买盒装鸭脖边走边吃,现在大家口味变叼了,光吃零食不 够,得有正经饭吃。比如久久丫加了酸辣粉、肉夹馍,周黑鸭直接推主食套餐,都是想让人在这儿坐下来慢慢吃。 不过也有槽点。周黑鸭以前主打真空包装,现在改现做热卤,万一卫生搞不好可麻烦。绝味卖啤酒饮料,万一被查酒牌岂不是要翻 ...
河南漯河:规范餐饮外摆经营 为城市夏日经济添活力
Sou Hu Cai Jing· 2025-07-16 08:39
Core Points - The article highlights the increasing trend of outdoor dining in the city of Luohe, which has been encouraged by local authorities to boost the summer economy and enhance the city's vibrancy [1][4][14] - The city management has implemented regulations to ensure that outdoor dining is conducted in an orderly manner, addressing issues such as noise, waste disposal, and compliance with health standards [4][11][12] Group 1: Outdoor Dining Regulations - Luohe city management has introduced a set of guidelines for outdoor dining, requiring operators to adhere to "six norms and one commitment," which include operating hours, designated areas, sanitation, and legal compliance [11][12] - The outdoor dining hours are set from 18:30 to 22:30, and operators must conduct their business in specified areas without obstructing public pathways or green spaces [11][12] - The city has established six designated night market areas to facilitate organized outdoor dining, aiming to enhance the local food scene and attract various food vendors [6][14] Group 2: Economic Impact - The introduction of outdoor dining has provided restaurants with a new revenue stream, especially during off-peak seasons, while also offering affordable dining options for residents [1][13] - Local authorities have noted a positive response from the community, as the outdoor dining scene not only meets consumer demand for affordable meals but also contributes to the overall economic activity in the city [4][14] Group 3: Community Engagement - The city management has shifted from merely regulating street vendors to fostering a collaborative environment involving citizens, vendors, and local authorities, promoting a shared responsibility for urban management [14] - Regular inspections and a flexible enforcement approach have been adopted to ensure compliance while maintaining a friendly atmosphere for both vendors and customers [12][14]
【省粮食和物资储备局】陕西优质粮油产品亮相中国粮食交易大会
Shan Xi Ri Bao· 2025-07-14 23:10
Group 1 - The seventh China Grain Trade Conference concluded in Shenyang, Liaoning, focusing on the theme "Grain Security for the World, Promoting Development through Production and Sales Integration" [1] - Shaanxi organized over 90 grain and oil processing enterprises to participate in the exhibition, showcasing more than 300 types of grain and oil products [1] - On-site transactions from Shaanxi amounted to 10,236.33 tons of various grain and oil products, with a transaction value of 75.3051 million yuan; additionally, 8 sets of grain and oil machinery were sold [1] Group 2 - During the conference, Shaanxi signed a grain production and sales cooperation agreement with Liaoning, and strategic cooperation agreements with Shanxi, Henan, and Hubei for grain circulation administrative law enforcement [2] - The signing of the cooperation framework agreement among five provinces in the Northwest region aims to enhance grain supply and cross-regional administrative law enforcement capabilities [2] - The conference showcased the achievements of Shaanxi's grain and oil industry, laying a solid foundation for integrating Shaanxi's products into the national market for higher quality development [2]
好销售有什么技巧?
Hu Xiu· 2025-05-23 08:25
Core Viewpoint - The article discusses the FAB (Feature, Advantage, Benefit) model as a practical framework for sales and marketing, emphasizing the importance of understanding user needs and effectively communicating product value [14][70]. Group 1: FAB Model Overview - The FAB model consists of three components: Features (objective attributes of the product), Advantages (unique benefits compared to competitors), and Benefits (specific value to the user) [14][8][10]. - The model shifts focus from product-centric to user-centric thinking, transforming product selling points into user-perceived value [14][70]. Group 2: Application of FAB - Features should be concise and focused, avoiding information overload for users [25][26]. - Advantages should be highlighted through comparisons with competitors or traditional solutions, incorporating data and scenarios to emphasize superiority [44][46]. - Benefits should address deeper user needs, including basic, situational, and emotional aspects [49][50][51]. Group 3: Evidence and Trust - Evidence (E) is crucial for validating product value, utilizing data, certifications, and user testimonials to enhance credibility [55][56]. - Different types of evidence include authoritative endorsements, verifiable facts, user testimonials, and guarantees to alleviate consumer concerns [57][61][67]. Group 4: Actionable Insights - The article suggests providing clear calls to action to guide consumers towards making a purchase, such as highlighting bestsellers or offering limited-time promotions [70][72].