近期，李济安创业在杭州参加了一场电商新渠道营销峰会，相比那些高大上的"大师"，其中一位来自河 南的泥腿子老板讲得比较朴素和实在。他是做团购起家的，现在依然做得风生水起。 找项目赚钱， 看项目大全。 今天，《新奇特创业项目大全》（又名《中国创业致富项目大全》）电子刊（微信公众号自媒体）截取 他的三张演讲PPT，听听他在舞台上透露的自己创业的秘密。 第一张PPT：团购创业的秘密：团购客户需要什么？ 我们来到市场，当时我们经营"洗衣液送风扇"、"牙膏牙刷洗发水"、"虾尾板虾和带鱼"、"空气炸锅洗 鞋机"、"包子烤肠酸辣粉"、"红薯土豆西红柿"、"鲜花盆栽搓澡巾"、"内衣袜子挡风被"，市场的人说我 们是怪物，但客户卖的却是"不亦乐乎"。 这是他小本创业起家的主要场景，为此，他总结了两点：一是，客户需要丰富的产品品类（即多品类需 求），围绕"家庭消费需求"来经营商品。 二是，丰富产品+团购工具=养懒。 第二张PPT：极致创新的秘密：极致性价比和质价比。 第三张PPT：爆品的秘密：爆品的思维逻辑。 ①品类创新：每涉及一个品类进入社区团购圈，就会形成爆发点。 ②卖点创新：社区团购的优点是传播快要跟风互联网，提炼新的卖点，增 ...

Core Viewpoint - The HuaiBei Market Supervision Bureau has launched a series of enforcement actions in 2025 to protect consumer rights and maintain market order, focusing on intellectual property rights, counterfeit goods, and food safety issues [2][3][4][5][6][7]. Group 1: Intellectual Property Violations - A company was found selling lubricants infringing on the "Great Wall" trademark, with a sales amount of 71,555 yuan, leading to a criminal referral [2]. - A tobacco shop was penalized for selling counterfeit "Yingjia" brand liquor, with a total value of 2,360 yuan [3]. - A tea shop was caught using unlicensed "Huangshan Maofeng" tea packaging, having purchased 20 empty bags for 0.3 yuan each, with 7 already used [4]. Group 2: Food Safety Violations - A bakery was penalized for using expired food ingredients, specifically a macaron product with a production date of October 20, 2024, exceeding its 100-day shelf life [4]. - A company was found to have incorrect labeling on edible oils, with discrepancies in actual and labeled quantities, violating measurement regulations [5]. - A small oil workshop was penalized for false labeling of its sesame oil, claiming "premium" quality without basis [6]. Group 3: Other Regulatory Violations - A small eatery was found to be operating outside its licensed scope by selling cold food items without proper facilities, violating food safety regulations [6]. - A fertilizer store was penalized for selling substandard compound fertilizers, with a total value of 8,000 yuan, and a profit of 600 yuan from the sale [7]. - A pharmacy was cited for selling drugs without proper purchase documentation, violating drug management laws [7].

Core Points - The Jinzhong Market Supervision Administration conducted a food safety inspection, sampling 103 batches of various food products, with 100 passing and 3 failing the safety standards [3] - The inspection covered 21 categories of food, including dairy products, beverages, canned goods, and frozen foods [3] - The local market supervision departments were urged to handle the non-compliant products according to relevant laws and regulations [3] Summary by Category Food Safety Inspection - A total of 103 samples were collected from 21 categories of food products [3] - 100 samples were found to be compliant, while 3 samples were deemed non-compliant [3] Non-compliant Products - The local authorities are responsible for addressing the non-compliant products identified during the inspection [3] - Consumers are encouraged to report any non-compliant food products they encounter in the market by calling 12315 [3]

Core Viewpoint - The restaurant industry is experiencing a divide in strategies regarding dine-in and takeout services, with some brands prioritizing dine-in experiences while others aggressively expand their takeout operations [1][8][18]. Group 1: Dine-in vs. Takeout Strategies - Companies like Xiaocaiyuan and Weijia Liangpi are opting to limit their takeout services, with Xiaocaiyuan stating that takeout should not exceed 35% of their business, emphasizing the importance of dine-in for customer experience [1][3][12]. - Weijia Liangpi has completely exited the takeout market, citing high commission fees and negative impacts on food quality as primary reasons for their decision [4][11][10]. - In contrast, brands like Haidilao and Jiumaojiu are seeing significant growth in their takeout services, with Haidilao's takeout revenue reaching 928 million yuan in the first half of 2025, a 59.6% increase [7][18]. Group 2: Consumer Behavior and Market Trends - A significant portion of consumers (75%) prefer takeout due to lower prices, and 86% would choose takeout if it is cheaper than dine-in options, leading to a decline in dine-in traffic for many restaurants [8][18]. - The shift towards takeout has been particularly challenging for small and medium-sized restaurants, with reports of drastic reductions in customer traffic and revenue [8][10]. Group 3: Value of Dine-in Experience - Dine-in services provide a complete consumer experience, including ambiance and personal interaction, which are difficult to replicate through takeout [9][13]. - Dine-in also tends to yield higher profits, as restaurants can retain a larger percentage of the menu price compared to takeout, where commissions can significantly reduce actual revenue [13][18]. Group 4: Future Outlook and Strategic Balance - The future of the restaurant industry may not be a choice between dine-in and takeout but rather a balance of both, where brands can maintain their core dine-in experiences while exploring takeout opportunities [14][18]. - Successful brands will likely be those that can effectively manage both dine-in and takeout strategies, ensuring that neither aspect undermines the other [18].

Core Viewpoint - The controversy surrounding Xibei's pricing and the perception of its food quality has sparked widespread discussion among consumers, highlighting a disconnect between the company's leadership and customer sentiments [6][10][11]. Group 1: Pricing Controversy - The issue began with a social media post by Luo Yonghao criticizing Xibei for its high prices and reliance on pre-made dishes, which resonated with many consumers [6][8]. - Xibei's founder, Jia Guolong, defended the pricing during a press conference, asserting that "Xibei is not expensive," but this response was met with skepticism from the public [6][10]. - The backlash included consumers sharing their experiences of high prices for common dishes, leading to a broader discussion about value and consumer trust [8][9]. Group 2: Consumer Sentiment - Many former patrons of Xibei expressed feelings of disconnection from the brand, noting that the prices have increased significantly while the perceived value has diminished [9][11]. - The sentiment among consumers is that they are willing to pay for quality but feel ignored when their concerns about pricing are dismissed [11]. - The situation reflects a broader trend where consumers are more cautious with their spending, leading to a reevaluation of what constitutes value in dining experiences [9][11]. Group 3: Brand Trust and Reputation - Xibei was once viewed as a reliable and reasonably priced dining option, but recent events have eroded that trust, with many consumers now feeling that the brand no longer understands their needs [10][11]. - The founder's comments have been compared to similar missteps by other brands, indicating a pattern of disconnect between company leadership and consumer expectations [10]. - The article suggests that restoring consumer trust will require more than just price adjustments; it necessitates a genuine understanding of customer experiences and expectations [11].

Core Viewpoint - The article presents a satirical and critical examination of a Chinese internet celebrity known as "Big Stomach Liangzi," who has gained notoriety for his extreme eating habits and the societal implications of his lifestyle choices [82]. Group 1: Characterization of Liangzi - Liangzi, originally named Li Zhanli, is depicted as an internet phenomenon with a weight nearing 400 pounds and a BMI of 80, making him a subject of both fascination and ridicule [3][6][10]. - His eating broadcasts are described as wild and animalistic, focusing on traditional North Chinese carbohydrate-rich foods, which he consumes in excessive quantities [5][6]. - Liangzi's unique physical characteristics, including missing teeth and a distinctive way of speaking, contribute to his online persona [7][14]. Group 2: Eating Habits and Health - Liangzi's eating habits are portrayed as unhealthy, with a diet consisting mainly of high-calorie, low-nutrient foods, leading to severe dental issues and other health risks [6][27][75]. - His approach to weight management is humorously termed "Liangzi Physics," suggesting that eating leads to fat burning, which contradicts conventional health principles [14][60]. - Despite his alarming health metrics, including high blood sugar and blood pressure, Liangzi continues to engage in extreme eating without apparent immediate consequences [27][28]. Group 3: Social Commentary - The article discusses the societal fascination with Liangzi, highlighting how his extreme lifestyle reflects deeper issues within internet culture and societal values [61][66]. - Liangzi's persona serves as a vehicle for exploring themes of excess, consumerism, and the grotesque nature of modern entertainment [62][64]. - The public's reaction to Liangzi, including dark humor and morbid curiosity, underscores a collective discomfort with his embodiment of societal failures and the normalization of unhealthy behaviors [44][61]. Group 4: Cultural Impact - Liangzi has inadvertently contributed to the vernacular, with terms like "big stomach" becoming part of the cultural lexicon, reflecting his influence on internet language and humor [30][33]. - His story has inspired various forms of creative reinterpretation in media, indicating his status as a cultural icon within the realm of internet entertainment [36][70]. - The article suggests that Liangzi's existence raises philosophical questions about identity, humanity, and the consequences of societal neglect [71][72].

Core View - The report compares the various cuisines around the Zhengzhou Commodity Exchange to different trading sessions in the futures market, highlighting the parallels between the unique flavors of each dish and the distinct characteristics of each trading period. It emphasizes the harmonious blend of food and finance, suggesting that just as each dish has its own story, every commodity in the futures market has its unique value and meaning [2][3][5] Summary by Related Catalog - **Breakfast (Morning Trading Session)**: The traditional spicy soup at a time - honored shop is like the morning trading session of the futures market, full of energy and promise. The combination of spicy and savory flavors wakes up the taste buds, similar to how the morning session in the futures market starts with vitality and anticipation [2][5] - **Lunch (Afternoon Trading Session)**: The mutton stewed noodles at the "Noodle King" shop are comparable to the afternoon trading session. The well - combined flavors of tender mutton and chewy noodles, along with the addition of scallions, create a stable and satisfying experience, mirroring the steady and reliable nature of the afternoon trading session [2] - **Evening Snacks (Night Trading Session)**: The various snacks such as grilled skewers, fried chicken, and cold noodles in the evening are like the night trading session of the futures market, full of uncertainties and surprises, enticing people with their diverse tastes [2] - **Hidden Gems**: The handmade glutinous rice sweet wine at a dessert shop is a hidden treasure in the futures market, requiring careful discovery to appreciate its charm, much like some undervalued commodities in the market [3] - **Bread (Closing Session)**: The bread from the "Warm Hand - made Bakery" is similar to the closing session of the futures market. Although approaching the end, it still retains its allure and appeal [3]

Group 1 - The article discusses the contrasting performance of various restaurant brands in a competitive market, highlighting how some succeed through innovative strategies while others struggle [1][40] - KFC has adapted by launching smaller, specialized fried chicken stores focusing on Chinese and Korean styles, aiming to capture new customer segments and increase operational efficiency [5][7][8] - The Chinese fried chicken market is projected to grow from 300 billion yuan in 2019 to 479.6 billion yuan by 2024, despite a slowdown in the Western fried chicken segment due to intense competition and rising costs [1][2] Group 2 - Wei's Liangpi, a local fast-food leader, faces saturation in its home market, leading to a decline in single-store revenue growth from 18% in 2019 to 5% in 2023 [11][13] - The brand has launched a sub-brand, Wei Si Li, to explore new growth avenues by leveraging its supply chain capabilities and expanding into the hamburger market [14][18] - Wei Si Li has successfully opened 40 stores nationwide, with a strong focus on high-density coverage in its home region and a cautious expansion strategy in new markets [18][21] Group 3 - Ziguangyuan, a traditional brand, has revitalized its image by transforming its signature product, milk skin yogurt, into a retail sensation, achieving sales of 30 million cups in a year [30][32] - The brand has adopted a multi-channel strategy, including standalone yogurt shops and partnerships with retail platforms, to enhance its market presence [35][38] - Ziguangyuan's approach illustrates how traditional brands can modernize by leveraging their heritage while appealing to contemporary consumer preferences [39][40]

Overall Situation - The Beijing Huairou District Market Supervision Administration conducted a total of 194 batches of food safety supervision and sampling inspections in 2025, with all samples from various categories passing the safety standards except for a few specific cases [2][3]. Non-compliant Samples - Several food items were found to be non-compliant with national food safety standards, including: - Liangpi (cold skin) from Beijing Sanyou Hongyuan Mobile Sales Center and Beijing Majiali Inn, both containing dehydroacetic acid and its sodium salt exceeding the permissible limit [3][4]. - Cowpeas from Beijing Jiutian Galaxy Catering Co., which contained excessive levels of oxymatrine [3]. - Green onions and ginger from Beijing Qinjin Home Restaurant, both containing pesticide residues (thiamethoxam and thiamethoxam respectively) above the allowed limits [3]. - Eggs from Beijing Shengchunge Dumpling Restaurant, which contained metronidazole, a prohibited substance [3]. Regulatory Actions - The administration has mandated local food safety regulatory departments to conduct investigations into the non-compliant food producers. For those producers located in other provinces, the non-compliance information has been communicated to the respective local food safety authorities [4].

Core Viewpoint - The article discusses how a domestic cold noodle shop, Wei's Cold Noodles, has successfully competed against major fast-food chains like KFC and McDonald's by diversifying its menu and creating unique offerings such as large Angus beef burgers priced at 15 yuan, attracting many tourists to queue for them [1] Group 1: Business Strategy - Wei's Cold Noodles has expanded its business model beyond traditional cold noodles to include hamburgers, ice cream, foot massages, traditional Chinese medicine, and tea, showcasing a broad range of services [1] - The brand has been developed over a span of more than 20 years, indicating a long-term strategic vision and adaptability in the fast-food market [1] Group 2: Market Position - The company has positioned itself as a significant player in the fast-food industry, effectively challenging established brands and creating a unique identity that resonates with consumers [1] - The success of Wei's Cold Noodles highlights the potential for local brands to thrive in a competitive market dominated by international fast-food chains [1]