Core Viewpoint - The company is expected to maintain a "buy" rating due to continuous improvement in project management scale and profitability, with projected net profits increasing from 16.1 billion to 19.6 billion yuan from 2025 to 2027 [1] Group 1: Financial Performance - The company has maintained revenue and profit growth since its listing, with a compound annual growth rate (CAGR) of 23.1% in revenue and 25.7% in profit from 2019 to 2024 [1] - The profit growth rate for 2024 is expected to exceed the revenue growth rate, with gross margin and net margin increasing by 0.7 percentage points and 0.5 percentage points to 16.6% and 10.8% respectively, primarily due to improved gross margin in basic property management [1] - The dividend payout ratio has remained around 30% from 2019 to 2023, increasing to 35.8% in 2024, although it remains relatively low compared to mainstream property management companies [1] Group 2: Project Management and Market Position - As of the end of 2024, the company managed an area of 431 million square meters, a year-on-year increase of 7.4%, with 60.6% of this area from related parties and 71.3% being residential [2] - The company signed new contracts for an area of 74.1 million square meters in 2024, with 63.3% from third parties, and the new contract value reached 4.44 billion yuan, with a year-on-year price increase of 21.6% [2] - The related party, China Overseas Development, achieved the highest sales scale in the industry in 2024, with a market share of 3.21% and land acquisition amounting to 80.6 billion yuan, leading the industry with 77% of acquisitions in first-tier cities [2] Group 3: Value-Added Business Development - The company has diversified its value-added services, with residential value-added business revenue growing at a CAGR of 28.6% from 2019 to 2024, although the overall gross margin has been affected by the increased revenue share from lower-margin community retail and home decoration businesses [2] - Non-residential value-added business revenue and gross margin have declined due to the downturn in real estate sales, with future focus shifting towards engineering service business [2] - Parking services revenue has decreased in recent years due to the impact of real estate sales, despite signing framework agreements for parking space transactions with related parties [2]

Investment Rating - The report assigns a "Buy" rating for China Overseas Property (02669.HK) for the first time [6]. Core Views - The company is expected to see continuous improvement in profitability due to an increase in managed project scale and the exit of loss-making projects, alongside the delivery of high-end residential projects [6]. - Revenue and profit have maintained growth, with a compound annual growth rate (CAGR) of 23.1% for revenue and 25.7% for profit from 2019 to 2024 [7]. - The company has a strong market position, with a significant share in the property management sector, particularly in first-tier cities [8]. Summary by Sections Company Overview - China Overseas Property is a subsidiary of China State Construction Group and has nearly 40 years of experience in real estate management [18]. - The company has a robust management team with extensive industry experience, and it has maintained a stable shareholding structure with China Overseas Group holding 61.18% [20][22]. Financial Performance - The company reported a revenue of HKD 14.024 billion in 2024, a year-on-year increase of 7.3%, with a net profit of HKD 1.511 billion, up 12.5% [10][42]. - The gross margin and net margin improved to 16.6% and 10.8%, respectively, driven by an increase in the gross margin of core property management services [42]. Growth and Expansion - As of the end of 2024, the company managed an area of 431 million square meters, a year-on-year increase of 7.4%, with a significant portion of projects coming from related parties [8][68]. - The company signed new contracts covering an area of 74.1 million square meters in 2024, with a contract value of HKD 4.44 billion, reflecting a 21.6% increase in average contract price [8]. Diversification of Services - The company has diversified its value-added services, with household value-added services growing at a CAGR of 28.6% from 2019 to 2024 [9]. - Non-household value-added services have faced challenges due to a downturn in real estate sales, but the company plans to focus on engineering services for future growth [9]. Dividend Policy - The company has maintained a stable dividend payout ratio, increasing to 35.8% in 2024, although this remains lower compared to mainstream property companies [54][56].