Core Insights - The "Chagan Yujie Summer Consumption Season" in Songyuan City, Jilin Province, has successfully driven a 7.7% year-on-year increase in social retail sales to 14 billion yuan in the first half of the year, surpassing the national average by 2.7 percentage points [1] Group 1: Economic Impact - The city has implemented a "Cultural Tourism + Commerce" dual empowerment strategy, focusing on both daytime and nighttime economies to stimulate market growth [2] - Songyuan City received 14.31 million domestic tourists in the first half of the year, marking a 68.93% increase, with total spending reaching 17.658 billion yuan, up 27.55% [3] Group 2: Events and Activities - The city hosted five major international and national events, including the Asian Cup in martial arts, attracting 271 athletes and judges from 20 countries, which boosted related industries like dining and accommodation [3] - Upcoming events include 13 high-quality competitions and over 30 cultural performances, enhancing the city's appeal as a summer destination [3] Group 3: Consumer Incentives - The local government has introduced a 5 million yuan consumption voucher program targeting key sectors like automotive and home appliances, leading to a 300% increase in daily orders at 4S stores [4] - The consumption voucher redemption rate exceeded 90%, significantly boosting sales in related industries [4]