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三亚:“文旅+科技”点亮双节,激活消费新动能
Sou Hu Cai Jing· 2025-10-08 01:52
10月6日晚,由三亚市商务局主办的"2025一'鹿'生花 国庆潮购节"中秋主题晚会在蓝海购物广场举行。活动以"传统韵味+AI潮流科技"为核心,融合多元文化 体验,为市民游客献上沉浸式中秋盛宴,有力拉动节日消费。 传统与潮流交融,打造中秋新体验 现场亮点纷呈,共绘团圆画卷 作为三亚中秋活动的亮点之一,本次活动紧扣"团圆"主题,以"鹿"为文化纽带,通过多元形式激活传统节日的时代活力。活动现场将呈现"舞台视听+AI互动 +手工体验"全链条精彩内容:既有传统歌舞、舞狮的精彩演绎,传递中秋文化底蕴;又有机器狗、智能机器人等科技元素的加入,以"未来感"碰撞"传统 美";更设置AI互动、手作体验等亲子项目,满足全年龄段游客的参与需求,让中秋习俗在创新中焕发新生。活动现场,科技元素与双节氛围深度交融,让 传统节庆焕发"智慧光彩"。 中秋雅韵·歌舞传情 活动以一场舞狮表演拉开序幕。接着国风舞蹈演绎,以曼妙舞姿传递团圆之意;舞蹈演员身着国风汉服,以中秋为主题演绎国风舞蹈经典篇章;勾勒出"明 月几时有"的诗意画卷,带领观众沉浸式感受中秋文化的深厚底蕴。 萌趣互动·"鹿"伴左右 随后,备受关注的"椰小鹿"人偶将携手机器狗、智能机器人 ...
吉林松原消费市场实现较快增长
Zhong Guo Jing Ji Wang· 2025-08-05 09:34
今年上半年,松原市接待国内游客1430.51万人次,同比增长68.93%;该市国内游客出游总花费176.58 亿元,同比增长27.55%,文旅经济综合带动作用持续提升。该市全面推出"跟着赛事、演出游松原",6 月以来密集落地2025中国.查干湖湿地铁人三项挑战赛、关东文化(松原)非遗音乐会、东北三省速度轮滑 邀请赛等国际、国省赛事5项。特别是,第一届武术套路亚洲杯与第二届武术散打亚洲杯国际顶级武术 赛事的承办,吸引了亚洲的20个国家和地区271名运动员、裁判员参赛,带动餐饮、住宿等关联产业同 步升温,景区直通专线供不应求,出入境旅游人次创同期历史新高。 据悉,松原市"查干悦界盛夏消费季"期间,还将接续开展中国乒协会员联赛、中国青少年羽毛球邀请 赛、中国公路自行车职业联赛、中国查干湖垂钓大赛、中国查干湖航空运动旅游季、2025查干湖马拉松 等13项高质量赛事。其中,国际级赛事6项、省级4项、市级3项,文艺演出18个类别30余场。以"松原 22℃的夏天"避暑胜地为媒介,推出查干湖、森林秘境、大布苏泥林、孝庄满蒙文化园、关东文化非遗 馆等10大文旅打卡地。 为推动夏季消费市场活跃,松原市除了建立政府引导、企业主导、 ...
近50个商场5月开业,文旅+、体育+、POD、二次元全都有!
3 6 Ke· 2025-06-20 02:39
Core Insights - In May 2025, the opening of nearly 50 centralized commercial projects was driven by the "May Day" Golden Week, marking the highest number of openings in the same period over the past three years [1][2] - The total commercial building area of these projects exceeded 3.68 million square meters, with a month-on-month increase of 4.5 times in quantity and 3.8 times in area compared to April 2025 [2] - The opening wave included innovative projects in urban renewal, "cultural tourism+" commercial spaces, "sports+" commercial spaces, and themed shopping malls, showcasing various creative elements [1][14] Group 1: Opening Statistics - A total of 49 centralized commercial projects opened in May 2025, with 25 projects opening on May 1 alone, accounting for over half of the month's total [2] - The number of new openings in May 2025 increased by 13.95% in quantity and 16.76% in area compared to May 2024 [2] - The distribution of new openings was concentrated in high-tier cities, with first-tier, quasi-first-tier, and second-tier cities accounting for 64% of the total openings [5][10] Group 2: Leading Cities and Projects - Beijing ranked first in the number of new openings with four projects, followed by Guangzhou with three [5] - Notable projects included the Nanjing Xuanwu China Merchants Garden City and the first Joy City in Jiangxi, among others [10][12] Group 3: Dominance of Chain Management Enterprises - Chain management enterprises played a significant role in the new openings, with nearly 30 projects managed by major players like China Resources, Wanda, Longfor, and JD MALL [10][11] - JD MALL accelerated its expansion with multiple openings in cities including Nanjing, Chengdu, and Beijing [10] Group 4: Urban Renewal and Cultural Integration - Seven urban renewal projects opened in May, primarily in first-tier cities, focusing on integrating local cultural DNA into commercial spaces [15][16] - Projects like Beijing Zhonghai Dajixiang and Guangzhou Huatingfang exemplified the trend of preserving historical elements while modernizing commercial offerings [15][19] Group 5: "Cultural Tourism+" and "Sports+" Trends - "Cultural tourism+" commercial spaces are evolving, with projects like Ningbo Qianwan Shengshi Li and Guangzhou Huatingfang emphasizing local culture and immersive experiences [24][25] - The "sports+" commercial trend is gaining traction, with projects like Nanjing Zijin Zhongai Li and Shenyang Global Port Dynamic City focusing on sports-themed environments [29][30] Group 6: 24-Hour Social Spaces - The concept of "24-hour social spaces" is emerging, with projects like Xiamen Hemei Tiandi and Lhasa Wangfujing Shopping Center catering to round-the-clock consumer needs [38][40] - These spaces aim to enhance night economy activities, providing diverse entertainment and dining options [40][41] Group 7: Thematic Shopping Malls - The rise of "two-dimensional" themed shopping malls is evident, with projects like Nanchang Yintai and Dalian Olympic Electronic City transforming existing spaces into vibrant cultural hubs [42] - These projects focus on attracting younger demographics through innovative themes and experiences [42]
研判2025!中国文化旅游综合体行业产业链、行业现状及市场规模分析:“文旅+”模式驱动产业升级,科技赋能与IP运营助力二次消费[图]
Chan Ye Xin Xi Wang· 2025-05-16 01:36
Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].