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外卖平台如何更好管控预制菜
Sou Hu Cai Jing· 2025-09-19 14:08
Core Viewpoint - The rise of pre-prepared meals (pre-made dishes) has sparked significant public debate, focusing on food safety and cost-effectiveness, as they become increasingly integrated into various dining scenarios from school cafeterias to home dining and takeout platforms [2][6]. Group 1: Pre-prepared Meals Emergence - The convenience and efficiency of pre-prepared meals are major drivers of their rapid rise, allowing for centralized processing and quick assembly at restaurants, significantly reducing preparation time and labor costs [3][4]. - The industrial production model of pre-prepared meals enhances food safety and quality control through standardization and mechanization, making it easier to manage raw material procurement and storage conditions [4][5]. - The growth of food delivery services has further increased reliance on pre-prepared meals, with platforms like Meituan collaborating with producers to offer diverse meal options tailored to specific consumer groups [4][5]. Group 2: Market Dynamics and Consumer Behavior - The pre-prepared meal market in China is projected to reach 485 billion yuan in 2024 and exceed 617.3 billion yuan by 2025, with a penetration rate in the restaurant industry surpassing 25% [5]. - In the takeout sector, pre-prepared meals account for 38% of offerings, driven by consumer demand for speed and affordability, leading many restaurants to incorporate pre-prepared components even if they market themselves as freshly cooked [5][6]. Group 3: Role of Delivery Platforms - Delivery platforms are crucial in balancing merchant efficiency with consumer demands for transparency and safety, implementing measures for information disclosure and risk management [7][8]. - Platforms are enhancing transparency by requiring clearer labeling of meal types, such as "pre-prepared" or "freshly cooked," to help consumers make informed choices [8][9]. - To mitigate food safety risks, some platforms have established certified supplier systems and are utilizing AI technology for quality control in the supply chain [9][10]. Group 4: Consumer Protection and Feedback Mechanisms - Platforms are developing consumer protection systems, including "advance compensation" for food safety issues or misleading advertising, to maintain user trust [11][12]. - Feedback systems are vital for regulating supply and demand, as consumer ratings directly influence merchant visibility and sales, encouraging quality over mere speed [13]. Group 5: Future Considerations for Platforms - Platforms must find a balance between pre-prepared meals and quality, ensuring that these meals do not completely replace traditional dining experiences [14][15]. - There is a need for higher standards in supply chain management, focusing not only on safety but also on taste, nutrition, and freshness [15][16]. - Platforms should enhance transparency beyond basic labeling, potentially introducing third-party certifications to distinguish high-quality pre-prepared meals [16]. - The essence of dining should not be solely about convenience but also about quality and cultural experience, necessitating a careful approach to the integration of pre-prepared meals [16].