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外卖配送员保障与激励
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阿里和蚂蚁旗下22个品牌联合推出橙意计划:升级骑士保障与激励体系
Sou Hu Cai Jing· 2025-08-18 03:38
Group 1 - Alibaba and Ant Group launched the "Orange Initiative" to enhance the protection and incentive system for delivery riders across 22 brands including Ele.me, Taobao, Alipay, Gaode, Hema, and Alibaba Cloud [1] - The initiative aims to provide special rewards, educational support, and family medical assistance to all delivery riders, regardless of their platform, city, or capacity [1] - Ele.me's CEO announced that all riders will be upgraded to "City Knights," with improvements in welfare protection, care incentives, and development measures [1] Group 2 - The Orange Initiative has established a unified application channel for riders, allowing them to apply for support through a dedicated hotline [1] - The project will be operated by a professional team, focusing on supporting riders' acts of bravery, educational advancement, and family medical needs [1] - Ele.me has previously invested over 20 million yuan to assist more than 600 families of seriously ill riders and over 400 children of riders [1]