Core Viewpoint - Alibaba and Ant Group have launched the "City Knight Orange Initiative," aimed at enhancing the welfare and support for delivery riders across all platforms, recognizing their contributions to urban life and the delivery industry [1][3][4]. Group 1: Initiative Overview - The "City Knight Orange Initiative" will provide better incentives and richer protections for outstanding riders, covering all delivery platforms [1][4]. - A total of 22 brands under Alibaba and Ant Group will support this initiative, which will be reflected in new custom uniforms for the riders [4]. - The initiative includes special rewards for acts of bravery, educational support for riders, and assistance for riders' families in times of crisis [4]. Group 2: Previous Investments and Support - Prior to the Orange Initiative, Alibaba had invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [5]. - The company has established over 100,000 rider stations and launched various services to improve riders' working conditions and safety [5]. - The initiative aims to solidify the role of riders as essential to urban life services in the consumer economy, creating a professional and dignified career path for them [5].

Group 1 - Alibaba and Ant Group launched the "Orange Initiative" to enhance the protection and incentive system for delivery riders across 22 brands including Ele.me, Taobao, Alipay, Gaode, Hema, and Alibaba Cloud [1] - The initiative aims to provide special rewards, educational support, and family medical assistance to all delivery riders, regardless of their platform, city, or capacity [1] - Ele.me's CEO announced that all riders will be upgraded to "City Knights," with improvements in welfare protection, care incentives, and development measures [1] Group 2 - The Orange Initiative has established a unified application channel for riders, allowing them to apply for support through a dedicated hotline [1] - The project will be operated by a professional team, focusing on supporting riders' acts of bravery, educational advancement, and family medical needs [1] - Ele.me has previously invested over 20 million yuan to assist more than 600 families of seriously ill riders and over 400 children of riders [1]

Core Insights - Ele.me and Taobao Flash announced the upgrade of the "City Knight" program, which is part of a broader initiative by Alibaba and Ant Group involving 22 brands to launch the "City Knight·Orange Intent Plan" aimed at enhancing support for delivery riders [1][2] Group 1: Program Details - The "Orange Intent Plan" will cover all delivery platforms and aims to provide better incentives and richer protections for outstanding riders [1] - The plan will also feature a new autumn uniform for participating brands, highlighting their support for the riders [4] Group 2: Support Initiatives - The plan includes special rewards for acts of bravery, educational support for riders, and assistance for riders and their families in medical situations [4] - Prior to the Orange Intent Plan, Ele.me invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [4] - Ele.me has established the industry's first public welfare incentive system called "Community Hero," encouraging over 430,000 acts of charity annually [4]

Group 1 - The core initiative "City Knight Orange Plan" was launched by 22 brands under Alibaba and Ant Group to enhance support and incentives for delivery riders across all platforms [1][3] - The plan aims to provide better welfare, care, and development opportunities for riders, acknowledging their contributions to the profession [3] - Prior to the Orange Plan, Ele.me had already invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [3] Group 2 - The "City Knight" title was officially conferred to all delivery riders, marking a significant upgrade in their welfare and support measures [3] - The Orange Plan will include special rewards for acts of bravery, educational support for riders, and medical assistance for riders and their families [3] - A professional team will manage the Orange Plan, ensuring support is provided regardless of platform, city, or delivery capacity [3]