吴楠 2025年10月，城市街头秋意正浓，而各大外卖平台的补贴热潮 似乎也随气温一同降温。 经常点外卖的消费者 不难察觉，近一个月来， 各大外卖平台的补贴力度已明显缩水： "0元 购""大额红包" 等活动逐渐消失 ，取而代之的是优惠门槛提高、满减力度缩水、限时补贴频次 锐减—— 这 场持续近 半 年的 烧钱 大战，暂时归于平静 。 这场退潮，既是监管引导的理性回归，也是市场规律的必然结果。 今 年7月18日，市场监管总 局对饿了么、美团、京东等主要外卖平台进行约谈，明确要求其停止"内卷式"恶性竞争，并构 建多方共赢的生态。8月1日， 三大外卖平台 先后发布声明， 表示 将规范补贴行为、抵制无序 竞争 。 与此同时，持续"输血"带来的财务压力也令企业难以为继。2025年第二季度财报显示，京东新 业务（含即时零售与外卖）亏损扩大至约147亿元；市场预计，阿里即时零售二季度亏损百亿左 右； 而作为行业龙头的美团，同样未能幸免——其二季度经营利润同比暴跌98%，经调整净利 润减少121亿元，下降幅度远超市场预期。 然而，补贴的退场并不意味着竞争的终结，在这看似缓和的表象之下，一场更 深层次 、更具战 略性的"生态战" ...

本文来自微信公众号：投资人黄海 （ID：haivcconsumer），作者：投资人黄海，题图来自：AI生成 但后来的事情大家都知道了，饿了么在并入淘宝生态后迅猛发力，现在单量都要赶上美团了。同样的逻 辑下，飞猪这次也得到了淘宝的弹药支持，在整个阿里集团里的位置也不可同日而语了。 从八月份开始，在闪购之后，飞猪也非常显眼地出现在淘宝app的首页一级菜单栏。甚至淘宝app的所有 订单被分成三类，分别是正常购物、闪购还有旅游。 除了阿里之外，旅游行业的巨头当然就是大家很熟悉的携程和美团，还有早就涉足酒店业务的抖音。外 卖三国杀之后，新一波的"旅游混战"正在酝酿。 为什么酒旅行业会成为下一个被争夺的风口呢？ 之前我发过好几篇旅游行业相关的文章，之所以关注这个领域，是因为旅游行业是目前国内为数不多的 朝阳行业。 前一段时间京东、美团、阿里的外卖三国杀非常精彩，现在另外一个行业也逐渐开始出现巨头混战的苗 头了，但是留意到这个趋势的朋友还不多。这篇文章跟大家分析一下新一轮巨头混战的行业——酒店旅 游。 前两个月，阿里巴巴宣布了一个重大的战略升级，把饿了么和飞猪这两块业务并入了淘宝。 过往很长一段时间，阿里巴巴奉行的是各个事 ...

云端筑梦 智在京华：科技平台她力量 ——阿里巴巴北京党委书记 刘葳 让世界看见中国科技力量：2022年，作为奥林匹克全球合作伙伴，阿里巴巴发挥自研云计算能力，服务北京冬奥成为首届"云上"奥运。刘葳同志带领团队 全力投入北京冬奥服务，阿里北京设计师李剑叶融合科技创新和传统文化理念，中标并牵头设计了北京冬奥火炬"飞扬"、火种灯、火种台外观；阿里云为 冬奥会期间的城市交通提供智能调度和预测服务，将北京全部14大类交通数据综合处理，日均新增GPS数据上亿条。 绿色科技服务首都首善：今年7月16日，联合国发布《2025全球可持续交通最佳实践案例集》，"北京MaaS城市绿色出行"案例作为中国交通绿色发展的典 范入选，正是刘葳作为核心成员参与的阿里北京落地重要政企合作项目之一。北京市自2019年11月启动国内首个绿色出行一体化服务平台（简称"北京 MaaS"），MaaS作为交通领域新理念，需要极高的技术支撑能力。刘葳协同高德团队，在北京交通委指导下，全力参与，并在2022年在高德平台率先开 启绿色出行碳普惠活动，鼓励市民绿色出行获得权益实惠，高德通过北京绿色交易所将减碳量交易给更多企业实现减排目标，也助力北京成为全球首个完 ...

Core Insights - The rapid growth of the Gaode Street Ranking app, which reached over 400 million users in just 23 days, highlights a significant shift in consumer behavior towards using navigation apps for local dining and entertainment recommendations [3][5][11] - The National Day holiday, combined with the Mid-Autumn Festival, created a unique opportunity for increased consumer spending and foot traffic, benefiting local businesses and platforms like Gaode [3][6][12] User Engagement and Growth - Gaode's Street Ranking app achieved a user penetration rate of nearly 50% among Gaode's 890 million monthly active users, indicating strong engagement [3][5] - On October 1, Gaode's daily active users peaked at 360 million, setting a new historical record for the app [11] Market Dynamics - The National Day holiday is traditionally a peak season for the tourism industry, with an estimated 2.36 billion cross-regional trips expected, leading to a surge in local service consumption [3][6] - Gaode's Street Ranking app has covered over 300 cities and included 1.6 million offline merchants, showcasing its extensive reach and rapid adoption [5][6] Strategic Initiatives - Gaode launched a substantial subsidy program worth over 1 billion yuan to support local businesses, which included 200 million yuan in travel subsidies and 950 million yuan in consumption vouchers [6][12] - The introduction of various sub-rankings and promotional activities during the holiday period further enhanced user engagement and merchant visibility [6][12] Competitive Landscape - The integration of Gaode's services with Alibaba's ecosystem, including group buying features on platforms like Taobao and Ele.me, positions Gaode as a "super entrance" for local life services [8][12] - The competition in the local service market is intensifying, with a focus on user experience and transaction efficiency, as platforms aim to capture a larger share of consumer spending [12]

Core Insights - The article highlights the rapid growth and user engagement of the Gaode Street Ranking, which reached over 400 million users within just 23 days of its launch, marking a new record in internet growth [3][4][6] - Gaode is transforming from a navigation tool to a comprehensive lifestyle service platform, reflecting a significant shift in user behavior and perception [2][8] User Engagement and Growth - Gaode's Street Ranking has become one of the fastest-growing products, achieving a user penetration rate of nearly 50% among Gaode's 890 million monthly active users [1][4] - On October 1, Gaode's daily active users peaked at 360 million, setting a new historical record [11] Market Trends and Consumer Behavior - The combination of the National Day and Mid-Autumn Festival in 2025 is expected to create a "super holiday" lasting eight days, driving significant consumer demand and increased foot traffic in offline services [4][6] - The article notes a 300% increase in traffic to local eateries and a 150% year-on-year growth in Gaode's restaurant orders during the holiday period [4][6] Unique Value Proposition - The Street Ranking's credibility is based on real user behavior metrics, including navigation to stores, repurchase rates, and geographic diversity, enhanced by AI and credit scoring to filter out false data [6][12] - Gaode has covered over 300 cities and listed 1.6 million offline businesses, achieving a tenfold increase in user numbers in a short time [6][12] Strategic Initiatives - Gaode launched a support plan with over 1 billion yuan in subsidies to promote local businesses, resulting in significant interest from restaurant owners [7][12] - The integration of the Street Ranking with other Alibaba services, such as group buying on Taobao and Ele.me, aims to streamline the consumer experience and enhance transaction efficiency [12] Competitive Landscape - The competition in the local lifestyle service market is expected to intensify post-holiday, with the sustainability of Gaode's Street Ranking model being crucial for its long-term success [13]

Core Insights - The takeaway from the report by iResearch is that the subsidy war in the food delivery market is receding, leading to a significant shift in user preferences and consumption habits, resulting in a new competitive landscape where the market share is expected to be evenly distributed among Taobao, JD, and Meituan [1][3] Market Dynamics - The overall food delivery market is projected to see Taobao's flash purchase and Ele.me slightly leading with a 34.2% market share, followed closely by JD's quick delivery at 33.5%, and Meituan at 28.9% [1][3] - The competition among the three major players has reached a stalemate, indicating a long-term battle rather than a quick resolution [3][4] User Behavior Changes - The intense subsidy competition has reshaped consumer behavior, with a shift in focus from price to product quality and overall service experience [5][13] - iResearch found that 81.3% of users are willing to pay extra for a combination of "physical stores + high-rated merchants + timely delivery + compensation guarantees" [6] User Segmentation - The food delivery market has seen the emergence of three distinct user segments: - Price-driven users (49.3%) who are sensitive to price changes - Value-driven users (26.8%) who prioritize quality and experience - Opportunistic users (19.5%) who only order during promotions [6][7] Competitive Landscape - In the "ordinary delivery" segment, Taobao's flash purchase and Ele.me lead with 54.4%, while in the "quality delivery" segment, Taobao and Ele.me lead with 43.4%, followed by JD at 39.8% [8][10] - JD has established a reputation for "quality delivery," which has positively influenced user preferences, with 59.5% of users indicating they will increase their frequency of ordering from JD [10][11] Platform Strategies - The competition has evolved from a focus on traffic acquisition to a deeper emphasis on business synergy and comprehensive capabilities [19][22] - JD's food delivery service has quickly gained traction, contributing to overall user growth and cross-category purchasing behavior [20][21] Conclusion - The decline of the subsidy bubble has led to a more rational consumer base that values product quality and service experience, indicating a shift in the competitive dynamics of the food delivery market [13][22]

Core Insights - Alibaba is undergoing a significant transformation in its consumer strategy, aiming to integrate online and offline services to enhance user experience and regain market leadership [2][3][4] - The launch of the "GaoDe Street Ranking" and the "Instant Purchase" initiative indicates a shift towards a more data-driven and behavior-based evaluation system for local services [1][2][3] - The competitive landscape is intensifying, with rivals like Pinduoduo, Douyin, and Meituan posing substantial challenges, prompting Alibaba to innovate and adapt its business model [2][4][6] Group 1: Strategic Developments - GaoDe's new ranking system incorporates real user behavior to create a credit system, moving away from subjective evaluations [2][7] - The integration of GaoDe, Ele.me, and Taobao into a unified consumer ecosystem aims to provide a seamless shopping experience across various platforms [4][8] - The recent organizational changes, including the merger of Ele.me and Fliggy into Alibaba's China e-commerce group, signify a strategic shift towards a comprehensive consumer platform [4][5] Group 2: Market Dynamics - The instant retail market is rapidly growing, with daily order volumes increasing from 1 billion to 2.5 billion, indicating a significant opportunity for Alibaba to capture new demand [6][9] - Competitors are diversifying their offerings, with Meituan expanding into flash sales and grocery delivery, while Douyin leverages content for local services [6][9] - Alibaba's dual strategy of building a content ecosystem through GaoDe and focusing on group buying via Taobao and Ele.me aims to differentiate its approach in a crowded market [6][10] Group 3: Organizational Challenges - The success of Alibaba's transformation hinges on overcoming internal organizational barriers and fostering collaboration among different business units [9][12] - The company is implementing a "dual team" strategy to enhance efficiency, but this may lead to coordination challenges that need to be managed effectively [10][12] - Alibaba's leadership is emphasizing a return to entrepreneurial spirit and innovation, which is crucial for navigating the competitive landscape [10][11]

Core Insights - Alibaba has transformed into a leading player in China's full-stack AI sector, with its self-developed Tongyi AI model competing globally and a significant increase in model derivatives [3][6] - The company's stock price recently reached a four-year high, with a market capitalization of HKD 3 trillion, reflecting renewed investor confidence [3][6] - Under CEO Wu Yongming's leadership, Alibaba has focused on two main growth engines: consumer business and AI + cloud [3][6] Strategic Focus - Wu Yongming emphasized the need for Alibaba to concentrate on core areas, specifically e-commerce and AI + cloud, during his tenure [5][6] - The company has undergone a re-entrepreneurship process, prioritizing user-centric and AI-driven strategies [5][6] - Alibaba Cloud's revenue growth accelerated from 2% to 26% over two years, driven by a shift to a "public cloud first" strategy [6][8] E-commerce Developments - Wu Yongming has taken direct control of the e-commerce segment, focusing on enhancing the user experience and product offerings on Taobao [7][8] - The number of 88VIP members has nearly doubled from 30 million to 53 million, indicating a strong recovery in consumer engagement [15][16] - Taobao's collaboration with Ele.me has led to significant growth in instant retail, with monthly active buyers reaching 300 million [16] Organizational Restructuring - Wu Yongming has restructured Alibaba's organizational framework to enhance collaboration across different business units, creating a unified operational strategy [9][10] - The integration of various platforms, such as Taobao, Ele.me, and Feizhu, into a single e-commerce group aims to streamline services and improve user experience [9][10] Future Investments - Alibaba plans to invest CNY 380 billion in cloud and AI infrastructure and CNY 50 billion in consumer services over the next few years [12][13] - The company aims to leverage AI technology as a key driver for growth, with a focus on integrating AI with cloud computing [12][13] AI and Technology Leadership - Alibaba has significantly increased its investment in AI, with over CNY 100 billion allocated to AI infrastructure and product development in the past four quarters [19][20] - The company has achieved a 35.8% market share in China's AI cloud market, surpassing competitors [13][14] - The Tongyi AI model has become the largest open-source model family globally, with over 140,000 derivatives [14][19]

Core Viewpoint - The super typhoon "Haikui" is expected to severely impact Shenzhen and Guangzhou, leading to the suspension of delivery services by major platforms to ensure the safety of delivery personnel [1] Company Responses - Meituan has activated its special weather response plan and will suspend delivery services in Shenzhen starting from 6 PM on September 23 [1] - Taobao Shangu and Ele.me have also announced the suspension of order-taking and delivery services in Shenzhen from 6 PM on September 23, in accordance with local government announcements [1] Industry Impact - The super typhoon is projected to bring strong winds, heavy rain, and storm surges to Guangzhou from the night of September 23 to 25, prompting the city to implement a "five stoppages" policy (suspending classes, work, production, transportation, and business operations) to protect public safety [1]

十多天前，在阿里巴巴成立26周年之际，高德地图宣布推出全球首个基于用户行为产生的榜单"高德扫街榜"，以全力支持线下餐饮及服务消费。同时， 高德启动"烟火好店支持计划"，通过发放超10亿补贴等措施，鼓励用户到店消费。彼时，高德首次披露，高德地图覆盖全国超700万个餐厅点位，每天有1.2 亿次生活服务相关搜索，导航前往1300万个生活服务目的地。 9月19日，淘宝闪购联合饿了么将上线团购业务，该业务将于9月20日同时在淘宝、支付宝、高德三端上线，优先做餐饮团购，先从上海、深圳、嘉兴率 先启动试点，此后陆续上线全国一二线城市。 " 9月23日，阿里巴巴旗下高德宣布：即日起所有餐饮商家免一年入驻年费，并为商家提供流量补贴、专属客服、智能收银等一系列支持服务。未来，高 德还将根据餐饮商家实际需求不断更新举措，支持商家获得更多生意机会。 高德商家成长负责人表示，"希望通过持续行动，帮助餐饮商家既'减负'，也'增数'；切实降低运营成本的同时，更带来客群数新增量和数字化新机遇。 （蔡淑敏/摄） ...