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“报行合一”+政策松绑,上市险企银保渠道业绩倍增!
Sou Hu Cai Jing· 2025-09-14 02:46
Core Viewpoint - The significant growth in the bancassurance channel's performance in the first half of 2025 is a common characteristic among the five major listed insurance companies in A-shares, driven by factors such as "reporting and banking integration," strong demand for wealth management, and the recovery of the "one-to-many" model in bancassurance [1][6]. Group 1: Performance Metrics - China Ping An's bancassurance channel NBV increased by 168.6% year-on-year [3] - China Life's new single premium in the bancassurance channel grew by 111.1% year-on-year [3] - China Pacific Insurance's new insurance business in the bancassurance channel rose by 95.6% [3] - New China Life's first-year premium for long-term insurance in the bancassurance channel surged by 150.3% [3] - China People's Insurance's NBV on a comparable basis increased by 107.7% year-on-year [3] Group 2: Factors Driving Growth - Three main factors are driving the significant growth in the bancassurance channel: 1. "Reporting and banking integration" enhances the business value of the bancassurance channel [6] 2. The low-interest-rate environment has led to strong demand for wealth management, with insurance products offering relative advantages over bank deposits [6] 3. The recovery of the "one-to-many" model has opened up growth opportunities [6] Group 3: Channel Strategy - The bancassurance channel is becoming a consensus among listed insurance companies, with significant increases in both the number of partnerships with banks and per capita productivity [3][4] - The diversification of bancassurance channels is a growing trend, with a focus on not only state-owned and joint-stock banks but also city commercial banks and rural commercial banks [4] - The insurance industry is shifting towards a multi-channel strategy, recognizing the need to cater to different customer segments through various distribution channels [8]