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《2025年暑期文旅消费观察》:深度游、品质游需求高,多场景融合激活增长新空间
Group 1 - The core viewpoint of the report indicates a sustained heat in the summer tourism market, with strong demand for in-depth and quality travel experiences [1][3] - The top 10 popular tourist cities during the summer include Nanjing, Chengdu, Xi'an, Beijing, Shanghai, Chongqing, Changsha, Guangzhou, Luoyang, and Kunming [1][4] Group 2 - The "Su Super" event has significantly boosted tourism, with Nanjing emerging as a model for combining events and tourism, while Chengdu also saw a surge in travel consumption due to the 12th World Games [2] - During the World Games, Chengdu experienced a 26% increase in flight orders and a 42% increase in scenic spot ticket orders from August 7 to August 17 [2] - Concerts and art festivals have stimulated consumer travel enthusiasm, with Shanghai seeing a 31% year-on-year increase in cultural tourism consumption and a 45% increase in hotel bookings during the concerts held by the Times Youth League [2] Group 3 - The report highlights a dual trend in travel, with both long-distance and nearby travel seeing growth, particularly a more than 15% increase in demand for trips over 300 kilometers [3] - Group travel products are increasingly popular, with boutique small group orders making up 40% of summer group travel orders, a 90% year-on-year increase [3] - The shift in consumer preference from general sightseeing to experiential travel is evident, with popular routes including Yunnan and Xinjiang [3] - The company emphasizes the need for tourism platforms and related businesses to enhance product offerings and service quality to meet diverse consumer demands [3]