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猎装车能否成为市场新宠?
Zhong Guo Qi Che Bao Wang· 2025-07-10 09:18
Core Insights - The shooting brake market is gaining traction, with several domestic brands planning to launch new models, indicating a growing interest and potential in this niche segment [2][3][4] Market Trends - The increasing number of domestic shooting brake models is enhancing consumer awareness and interest, particularly among younger consumers seeking personalized vehicle options [3][4] - The market for shooting brakes is evolving from a niche category to a more mainstream choice, with a significant portion of pre-orders coming from families aged 30 to 45, indicating a shift in consumer demographics [8] Consumer Preferences - Consumers are looking for shooting brakes that offer both unique design and practicality, suitable for daily commuting and outdoor activities [7][10] - The transition from traditional fuel-based shooting brakes to more advanced electric models is noted, with consumers appreciating the enhanced performance and features of new energy shooting brakes [3][4] Performance and Technology - The integration of advanced technologies such as AI, smart driving systems, and energy-efficient powertrains is expected to redefine the shooting brake segment, making them more versatile and appealing [9][11] - The design and engineering of shooting brakes are evolving to meet diverse consumer needs, combining the attributes of sedans, SUVs, and practical vehicles for various scenarios [10][11] Future Outlook - The future of shooting brakes is anticipated to focus on energy efficiency and intelligent features, with potential for multiple energy sources including electric and hydrogen [9] - The market is expected to continue expanding as consumer demands shift towards multifunctional vehicles that can serve various lifestyle needs, positioning shooting brakes as a viable alternative to traditional vehicle categories [11]