Core Insights - The shooting brake market is gaining traction, with several domestic brands planning to launch new models, indicating a growing interest and potential in this niche segment [2][3][4] Market Trends - The increasing number of domestic shooting brake models is enhancing consumer awareness and interest, particularly among younger consumers seeking personalized vehicle options [3][4] - The market for shooting brakes is evolving from a niche category to a more mainstream choice, with a significant portion of pre-orders coming from families aged 30 to 45, indicating a shift in consumer demographics [8] Consumer Preferences - Consumers are looking for shooting brakes that offer both unique design and practicality, suitable for daily commuting and outdoor activities [7][10] - The transition from traditional fuel-based shooting brakes to more advanced electric models is noted, with consumers appreciating the enhanced performance and features of new energy shooting brakes [3][4] Performance and Technology - The integration of advanced technologies such as AI, smart driving systems, and energy-efficient powertrains is expected to redefine the shooting brake segment, making them more versatile and appealing [9][11] - The design and engineering of shooting brakes are evolving to meet diverse consumer needs, combining the attributes of sedans, SUVs, and practical vehicles for various scenarios [10][11] Future Outlook - The future of shooting brakes is anticipated to focus on energy efficiency and intelligent features, with potential for multiple energy sources including electric and hydrogen [9] - The market is expected to continue expanding as consumer demands shift towards multifunctional vehicles that can serve various lifestyle needs, positioning shooting brakes as a viable alternative to traditional vehicle categories [11]

Core Insights - Zeekr Technology Group, known for its brands Zeekr and Lynk & Co, is intensifying its focus on the niche shooting brake segment after initial success [2][6] - In March 2023, Zeekr's sales reached 40,715 units, marking a year-on-year increase of 24.6% and a month-on-month increase of 30.2% [2] - The company aims to achieve an annual sales target of 710,000 units by 2025 [2] Sales Performance - Cumulative sales for Zeekr from January to March 2023 reached 114,000 units, reflecting a year-on-year growth of 21.1% [2] - In March 2023, Zeekr brand sold 15,422 units, while Lynk & Co sold 25,293 units [2] - Since its launch in 2021, Zeekr 001 has delivered nearly 270,000 units, dominating the shooting brake market [3][6] Product Development - Zeekr recently launched the Zeekr 007GT, a "tech shooting brake," with three variants priced between 202,900 to 232,900 CNY [4][5] - The Zeekr 001 has redefined the shooting brake standard by combining features of sports cars, SUVs, and station wagons, making it accessible at a lower price point [3][5] Strategic Moves - In 2024, Zeekr's total revenue was reported at 113.89 billion CNY, with vehicle revenue at 94.56 billion CNY [6] - The company plans to integrate Lynk & Co into its structure, with Lynk & Co holding 49% equity and Zeekr 51% post-acquisition [6] - Zeekr aims to grow into a high-end luxury electric vehicle company with annual sales of one million units within two years [6][7] Brand Evolution - Zeekr is transitioning from its initial phase to a 2.0 phase, focusing on diverse new energy solutions and a comprehensive service system [7] - The company has established over 150 service outlets nationwide, with plans to reach 200 by mid-2023 [7] - Zeekr offers lifetime warranties on its entire range of vehicles, a unique proposition in the industry [7]