为吸引上海市民留沪过年、外地游客来沪过年，同步推进2026年元旦、春节假日旅游产品开发营 销，"域见上海"第一届旅游攻略超级大赛（第一季）自启动以来，迅速成为赋能市场主体、发展"多日 旅游"、扩大服务新消费、预热春节市场的关键抓手。 12月16日，记者从上海市文化和旅游局获悉，大赛启动三周即收获热烈反响，报名通道关闭时，专 业组赛道报名达4400个，社会组赛道报名5684个，"'旅'选上海'超'级精彩"正成为上海从传统旅游客源 地向优质旅游目的地转型的鲜明标识。 双赛道齐发力 点燃全民参与热情 上海市文旅局供图 大赛设置的专业组赛道，成为推动上海旅游市场主体转型升级的强劲引擎。上海全市1791家旅行社 踊跃报名，超过全市旅行社总数（1903家）的九成，标志着本地旅行社正加速将目光转向本地市场，着 力提升在地服务能力；823家酒店借由赛事契机，从"等客上门"向主动开发旅游产品转型；721名持证导 游、城市推荐官的加入，进一步汇聚起上海文旅服务全链条的核心力量。 五大抓手显成效 赋能"多日旅游"高质量发展 大赛筹办过程中，上海市文旅局聚焦建立健全"资源集成运行、产品开发营销、高效宣传推广、政 策支持保障、组织服务 ...

Core Points - The "Domain See Shanghai" first tourism strategy super competition aims to promote consumption and extend tourist stays in Shanghai, aligning with the city's goal to become China's top inbound tourism destination and a model for cultural and tourism integration [1][2] - The competition will leverage a comprehensive tourism resource package that includes 50,000 tourism points in Shanghai, covering various categories such as venues, travel agencies, hotels, and cultural institutions [1][2] - The event is designed for public participation and aims to create a significant cultural tourism brand image for Shanghai, with a focus on innovative tourism products and experiences [2][3] Event Structure - The competition will be held in multiple seasons, with the first season running from November 18 to January 18 of the following year, including phases for registration, selection, and final evaluation [5][6] - Participants can register through the "Huxiao You" WeChat or Alipay mini-program, and will receive a comprehensive tourism resource package to create their travel itineraries [5] - The competition will feature both a professional group focusing on market-oriented tourism product design and a social group aimed at engaging the general public and tourism enthusiasts [3][6] Promotion and Marketing - The official platform and partner media will promote tourism products developed from the competition entries, creating a long-tail effect from content exposure to product transactions [2] - The event will highlight Shanghai's culinary, entertainment, and cultural offerings, providing authoritative consumer guides for tourists [2][4] - A series of awards will be given, including prizes for outstanding entries and recognition for districts that effectively mobilize participation [6]