近年来，上海围绕如何延长游客在上海逗留时间，如何旅游促消费等方面也做了不少尝试。这一 次，"域见上海"第一届旅游攻略超级大赛就在上月悄然拉开帷幕。这项被市民游客戏称为"旅超"的比 赛，其实就是上海文旅向全社会征集优秀旅游攻略，不到一个月，大赛就掀起了一片热潮。那么都是哪 些人参与了比赛？小小的旅游攻略又如何撬动大文旅呢？ "这个线路其实叫'从琵琶弦到提琴弓'，是一个中西结合的海派艺术文化之旅。"在旅行社干了15年的何 文佳，这次，将明年的上海新春文旅项目组合成了一条旅游线路，报名参加这次的旅游攻略超级大赛。 三天两晚的旅游攻略，涵盖了上海博物馆的"海派旗袍与百年时尚"特展、豫园新春灯会、上海交响乐音 乐厅的《2026上海新春音乐会》等等春节期间的重磅文旅活动，让人一站式体会上海的文化气息和艺术 魅力。 专业组参赛选手、上海锦旅业务部工作人员何文佳介绍："我们会带游客去听新春音乐会，也会到旁边 的百年黑石公寓喝下午茶，里面也有非常多的有趣的音乐制品。" 这次的旅游攻略大赛，业内新兵老将热情高涨，以何文佳所在的上海锦旅为例，就有80多位员工自发参 与，设计了40多条旅游攻略。 除了业内人士，社交平台上的大V们，也 ...

11月中旬，由上海市文化和旅游局主办的"域见上海"第一届旅游攻略超级大赛启幕，点燃了众多市 民游客和专业人士的参与热情。 大赛启幕后，上海各区迅速接力，以诚意满满的半价、免费福利与特色文旅新品轮番"宠粉"，让市 民游客的参与热情持续升温。专业组与社会组报名通道同步火爆，参赛者们用创意内容与多元传播方 式，全方位解锁上海各区的文旅魅力。同期推出的"旅超"AI音乐赛、"心动坐标"打卡等创新活动惊喜不 断，更联动上线上海元旦文旅新品矩阵，为大家带来全新消费选择与沉浸式体验。 全民共创文旅攻略 本次旅超大赛创新设置专业组与社会组双赛道，让文旅专业力量与民间创意智慧同频共振。据大赛 组委会最新战报，截至12月1日11时，专业组报名通道持续"爆满"。其中旅行社参与率超七成，成为绝 对主力；上千名持证导游、市级"城市推荐官"及酒店同步加入。社会组赛道依托抖音平台强势破圈，掀 起全民晒上海的文旅热潮。截至12月1日11时，抖音端"域见上海"主话题播放量飙升至1.2亿次。参赛群 体覆盖学生、职场人士、退休居民等各年龄段。 为激励创意，大赛设置优秀作品奖、互动参与奖等多个奖项，获奖者将收获荣誉证书、定制奖杯及 上海文旅大礼包，潜 ...

Core Points - The "Domain See Shanghai" first tourism strategy super competition aims to promote consumption and extend tourist stays in Shanghai, aligning with the city's goal to become China's top inbound tourism destination and a model for cultural and tourism integration [1][2] - The competition will leverage a comprehensive tourism resource package that includes 50,000 tourism points in Shanghai, covering various categories such as venues, travel agencies, hotels, and cultural institutions [1][2] - The event is designed for public participation and aims to create a significant cultural tourism brand image for Shanghai, with a focus on innovative tourism products and experiences [2][3] Event Structure - The competition will be held in multiple seasons, with the first season running from November 18 to January 18 of the following year, including phases for registration, selection, and final evaluation [5][6] - Participants can register through the "Huxiao You" WeChat or Alipay mini-program, and will receive a comprehensive tourism resource package to create their travel itineraries [5] - The competition will feature both a professional group focusing on market-oriented tourism product design and a social group aimed at engaging the general public and tourism enthusiasts [3][6] Promotion and Marketing - The official platform and partner media will promote tourism products developed from the competition entries, creating a long-tail effect from content exposure to product transactions [2] - The event will highlight Shanghai's culinary, entertainment, and cultural offerings, providing authoritative consumer guides for tourists [2][4] - A series of awards will be given, including prizes for outstanding entries and recognition for districts that effectively mobilize participation [6]