（央视财经《天下财经》）随着全国多地近期降雪降温，冬日文旅消费热度随之升温。在黑龙江双鸭山 市，冬泳、冰钓等赛事活动吸引不少参赛选手和观赛游客。 在双鸭山市岭东区定国山水库，冬泳参赛选手们在冰冷的水中奋力挥臂、劈波斩浪。本次赛事设置男女 50米、100米自由泳、蛙泳等多个项目，吸引了来自吉林、河北、黑龙江等地的100名冬泳爱好者同台竞 技。 在另一处赛场，冰钓竞技同样精彩，240名冰钓爱好者齐聚于此，参加为期三天的冰钓大赛。在水库冰 面上，一顶顶帐篷整齐排列，选手们在帐篷内进行操作。 赛后，不少参赛选手和观赛游客直奔赛场不远处的岭东大集，糖葫芦、黏豆包、东北特色烧烤等美食颇 受欢迎，大家沉浸式感受东北浓郁的民俗风情，让赛事的热度延伸为文旅体验的深度。 转载请注明央视财经 编辑：令文芳 ...

Core Points - The "Domain See Shanghai" first tourism strategy super competition aims to promote consumption and extend tourist stays in Shanghai, aligning with the city's goal to become China's top inbound tourism destination and a model for cultural and tourism integration [1][2] - The competition will leverage a comprehensive tourism resource package that includes 50,000 tourism points in Shanghai, covering various categories such as venues, travel agencies, hotels, and cultural institutions [1][2] - The event is designed for public participation and aims to create a significant cultural tourism brand image for Shanghai, with a focus on innovative tourism products and experiences [2][3] Event Structure - The competition will be held in multiple seasons, with the first season running from November 18 to January 18 of the following year, including phases for registration, selection, and final evaluation [5][6] - Participants can register through the "Huxiao You" WeChat or Alipay mini-program, and will receive a comprehensive tourism resource package to create their travel itineraries [5] - The competition will feature both a professional group focusing on market-oriented tourism product design and a social group aimed at engaging the general public and tourism enthusiasts [3][6] Promotion and Marketing - The official platform and partner media will promote tourism products developed from the competition entries, creating a long-tail effect from content exposure to product transactions [2] - The event will highlight Shanghai's culinary, entertainment, and cultural offerings, providing authoritative consumer guides for tourists [2][4] - A series of awards will be given, including prizes for outstanding entries and recognition for districts that effectively mobilize participation [6]

Core Insights - The newly opened indoor ski resort, Zhengding Hot Snow Miracle, is the largest professional indoor ski facility in North China, covering over 30,000 square meters and accommodating 1,600 skiers simultaneously [2][4]. Group 1: Facility Features - The resort features a beginner ski slope, an intermediate ski slope with a maximum vertical drop of 46 meters and a maximum gradient of 13 degrees, catering to various activities including professional competitions and family entertainment [4]. - The snow quality is reported to be excellent, providing a comfortable skiing experience, particularly noted for its grip when carving [5]. Group 2: Visitor Experience - Visitors have expressed positive feedback regarding the service and overall experience, highlighting the suitability of the facility for summer activities [2][4]. - The resort also offers over ten snow-related entertainment options, such as snowmobiles and bumper cars, appealing to non-skiers [7]. Group 3: Economic Impact and Future Plans - The opening of Zhengding Hot Snow Miracle aims to fill the summer sports gap in Hebei and stimulate youth interest in winter sports, with plans for various ice and snow activities, including camps and film exhibitions [7]. - The integration of the ski resort with Zhengding's cultural tourism is expected to create new consumption scenarios and drive economic growth in the region [7][9]. Group 4: Broader Industry Trends - The region is witnessing a shift from seasonal tourism to year-round attractions, as exemplified by Zhangjiakou's transformation into a four-season tourist destination, with summer visitor numbers projected to exceed winter visitors for the first time in 2024 [9]. - Hebei has hosted 5,552 sports events in the first half of the year, attracting over 13.43 million participants and spectators, generating direct consumption exceeding 26.9 billion yuan, marking a 197% increase compared to the previous year [13].