Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% in stock price compared to the market benchmark index within the next six months [5][15]. Core Views - The company reported a robust revenue growth of 16.20% year-on-year for H1 2025, reaching 2.07 billion yuan, with a net profit increase of 26.24% to 171 million yuan [2][3]. - The growth in revenue is primarily driven by the high demand for baking raw materials and innovative channels, with significant contributions from frozen baking products and sauces [3][4]. - The company has successfully optimized its cost structure, leading to an improvement in net profit margins, with a net profit margin of 8.25% for H1 2025, up by 0.66 percentage points year-on-year [4]. Financial Performance Summary - For H1 2025, the company achieved revenues of 2.07 billion yuan, with a breakdown of product revenues showing significant growth in various segments: frozen baking (1.13 billion yuan, +6.08%), cream (558 million yuan, +28.70%), and sauces (142 million yuan, +36.45%) [3]. - The company’s gross margin for H1 2025 was 30.35%, showing a slight decline from the previous year, but a recovery trend was noted in Q2 with a gross margin of 30.72% [4]. - The report projects net profits for 2025 to reach 356 million yuan, reflecting a year-on-year growth of 33% [5][6]. Strategic Execution - The company has effectively executed its strategy focusing on multi-channel and multi-category development, enhancing its competitive advantage through a broad marketing network and diverse product offerings [4]. - The strategic partnerships with key clients and tailored service approaches have contributed to the company's operational efficiency and revenue growth from new products, which accounted for over 10% of total revenue in H1 2025 [4].