Core Insights - The brand "Fish You Together" has been recognized in the "Top 100 Restaurant Brands of 2025" for the fourth consecutive year, showcasing its strong brand strength and resilience in the competitive market [1][2] - The brand is undergoing a global aesthetic upgrade strategy, transitioning from "Chinese fast food" to "leader in Eastern cultural dining" [2] - The brand has expanded its global presence, surpassing 2,500 stores worldwide, with significant growth in Southeast Asia [2] Product Development - The brand focuses on classic pickled fish while expanding its product range to include various dishes like clay pot, stir-fried chicken, and beef, creating a "multi-hit product matrix" [1] - A new store model combining pickled fish with hot pot has been launched, enhancing the dining experience and offering diverse choices to consumers [1] Brand Strategy - The brand has partnered with Gree Electric Appliances to customize rice cookers for new stores, reinforcing its commitment to product quality [2] - A dedicated overseas and Southeast Asia division has been established to enhance international operations, with localized teams driving innovation [2] - The brand aims to achieve a target of 10,000 stores while promoting innovation in products, models, and services [2]