2025年中国小家电市场呈现鲜明的结构性分化。在上半年小家电零售额同比下降6%-8%的大环境下，部 分细分赛道却迎来爆发式增长。其中，2025年第一季度冷萃功能咖啡机市场规模同比激增423%；2025 年洗地机行业销售额同比增长17.45%。 市场波动背后，是消费逻辑的转变。单纯以整体销售洞察行业发展已显片面，用户个性化、碎片化的需 求爆发，正持续推动一大批新兴品类的涌现和崛起，重塑着市场格局。 趋势之下，小家电企业逐步开始跳出"规模扩张"的传统制造，转向以用户需求为核心的价值链重构。制 造升级不再是简单的产能提升，而是要实现从需求洞察到产品交付的全链路精准响应。过程中，小熊电 器以数智化驱动制造，不仅实现了自身业绩的增长，更给出了颇具价值的实践答案。 数据前置抓风向，数字升级提效率 小家电消费的碎片化特征，决定了市场需求的快速迭代属性，这一点在近两年新兴品类的快速更迭中有 直观体现。像2024年，智能茶吧机、宠物小家电等品类还是年度"黑马"；来到2025年，冷萃咖啡机、变 频破壁机又成为大众"心头好"。 需求的快速迁移，意味着依赖过往销售数据研判趋势的传统模式，往往滞后于消费风向的转变，容易陷 入"跟风即过 ...

Core Insights - Guangdong has emerged as a leader in China's cross-border e-commerce, with its import and export scale growing from 11.3 billion yuan in 2015 to 745.4 billion yuan in 2024, an increase of approximately 66 times over nine years, accounting for over one-third of the national total [1][21][30] - The province's cross-border e-commerce exports have an average annual growth rate of 51.4%, the highest in the country, supported by a robust manufacturing base and an open economic framework [1][22][30] - Guangdong's cross-border e-commerce is transitioning from "platform distribution + foreign trade wholesale" to "brand export + digital supply chain" [1][21] Industry Overview - The success of Guangdong's cross-border e-commerce is attributed to its comprehensive and systematic manufacturing landscape, particularly in the Pearl River Delta, which has developed stable and specialized industrial belts [4][21] - The region has three main "outbound arteries": the 3C "hardcore belt" in Shenzhen, Dongguan, and Huizhou; the lifestyle belt in Guangzhou and Foshan; and the creative corridor of lighting and toys in Zhongshan, Jiangmen, and Chaozhou [7][12][17] 3C "Hardcore Belt" - The Shenzhen-Dongguan-Huizhou area is known for its dense network of factories and supply chains for electronic products, with Shenzhen housing over 80,000 cross-border e-commerce entities, accounting for about half of the national total [8][9] - Companies like UGREEN and GMKtec exemplify the successful integration of manufacturing and operations, leveraging local supply chains to build strong brands [11][12] Lifestyle Belt - The Guangzhou-Foshan area focuses on fashion and home appliances, with Guangzhou's textile and apparel exports reaching 46.09 billion yuan in 2024, supported by a high-frequency supply chain [12][14] - Brands like SHEIN have established flexible supply chains in Guangzhou, connecting global demand directly to local production [12][14] Creative Corridor - The Zhongshan area is recognized as the "Lighting Capital," with over 30,000 lighting businesses and significant export volumes, while Chaozhou is known for its toy manufacturing, with over 50,000 toy companies [17][18] - The integration of creative design and cross-border e-commerce has transformed local products into recognizable brands on platforms like Amazon [18][19] Infrastructure and Logistics - Guangdong has implemented 166 cross-border trade facilitation measures over the past eight years, enhancing customs efficiency and expanding shipping routes [22][23] - The province's logistics capabilities, including major ports and airports, support a multi-tiered outbound system for cross-border e-commerce [22][24] Economic and Policy Environment - The provincial government actively promotes cross-border e-commerce as a key strategy for foreign trade transformation, establishing comprehensive support systems for businesses [28][29] - The combination of experienced entrepreneurs and a new generation of digital-savvy operators is driving innovation in cross-border e-commerce [26][27] Challenges Ahead - The industry faces challenges in transitioning from volume-based sales to brand-building, as many early sellers struggle to establish lasting brand recognition [31][32] - Rising costs and labor shortages in the Pearl River Delta are prompting a shift in production to lower-cost regions, complicating supply chain management [33][34] Conclusion - Guangdong's early adoption of cross-border e-commerce and its ability to adapt to challenges position it as a likely leader in the next chapter of China's cross-border e-commerce landscape [35]

1月3日，长春市商务局发布《长春市"冰雪盛惠·'长'享消费"家电消费券活动延期公告》，长春市"冰雪 盛惠·'长'享消费"家电消费券补贴活动延期至2026年1月30日24:00，期间，如资金使用完毕，则活动即 刻结束。具体如下： 长春市"冰雪盛惠·'长'享消费" 家电消费券活动延期公告 2、小家电10类产品，包括扫（拖）地机、电磁炉（含电陶炉）、电烤箱（电蒸箱）、空气净化器（含 新风系统）、加湿器（除湿机）、取暖器（含空调扇）、打印机（扫描仪）、料理机、吹风机、电压力 煲。 二、补贴标准 1、大家电的6类产品，购买1级能效或水效标准的，补贴标准为产品销售价格的20%，每件补贴不超过 2000元；购买2级及其他能效或水效标准的，补贴标准为产品销售价格的15%，每件补贴不超过1500 元。每位消费者每类产品可补贴1件。 2、小家电的10类产品，补贴标准为。产品销售价格的15%。每位消费者每类产品可补贴1件，每件补贴 不超过1500元。 三、具体流程 1、领券。消费者实名登录云闪付APP，在首页点击"消费补贴"进入"长春消费券"专区，领取参与活动 的各品类消费券。补贴券领取后当天有效，若补贴资格未使用，当日24时后过 ...

今天是2025年最后一个交易日，利好很多： 一个利好是12月制造业PMI50.1%，久违的回归荣枯线以上，预示着12月制造业显著回暖，从细分行业数据看，制造业回暖主要受益于节前备货，集中于食 品饮料、纺织服装、消费电子等行业，可能也受到12月大宗商品市场活跃的影响，希望26年初能够保持这种趋势，毕竟经济才是股市上涨的底气。 还有一个政策利好是国补政策基本落地。发改委、财政部印发《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》。 有观点认为国补政策略有遗憾，因为没有2025年力度大，虽然多了一个AI眼镜，但少了微波炉、净水器、洗碗机和电饭煲等，且家电上限从2000下降到 1500，汽车国补还有比例限制。 的确，2026年的国补的确针对性更强，力度有所减弱，但话又说回来了，有，总比没有好吧。要知道，2025年10月之后，事实上国补资金已经用完，耐用消 费品的消费热度瞬间下滑，所以，有国补，势必让2026年上半年的市场恢复热度。 当然，也要考虑耐用消费品的特性，25年买了，26年就不会有需求，但话还是要两说，中国人多，市场纵深大，没那么容易饱和。 所以，有国补，就是好消息，就能让汽车制造、家电制造、数 ...

善于识变应变求变，于变局中稳大局、开新局，是我们党领导人民战胜一切风险挑战、牢牢把握战略主 动的重要方法。 2026年我们将迎来"十五五"开局之年。党的二十届四中全会深刻把握世界大势和时代潮流，就"十五 五"时期我国发展面临的环境作出重大判断，对事关全局的战略任务进行顶层设计和战略擘画。全会审 议通过的"十五五"规划建议，事关我国未来5年发展的新蓝图，是以习近平同志为核心的党中央发扬历 史主动精神的重要体现，是我们党准确识变、科学应变、主动求变的实践成果，为我们掌握主动、赢得 未来提供了重要遵循。 确保"十五五"开好局、起好步，一个重要方面就是增强识变应变求变的自觉和本领，以历史主动精神克 难关、战风险、迎挑战，奋力开创中国式现代化建设新局面。 （一） 正确判断形势是科学决策的重要前提。 保持战略清醒，面对前进道路上必然会遇到的风险挑战、矛盾问题，始终做到胸中有数，正是我们掌握 历史主动的重要基础。 习近平总书记指出，"正确认识党和人民事业所处的历史方位和发展阶段，是我们党明确阶段性中心任 务、制定路线方针政策的根本依据"。 从直面"三期叠加"的复杂局面，作出我国经济发展进入新常态的判断，到把握结构失衡、环境 ...

当然2026年"国补"上述四大类别中涵盖的具体补贴对象，则有增有减。比如，2025年家电产品"国补"共 有12类，分别是冰箱、洗衣机、电视、空调、电脑、热水器、家用灶具、吸油烟机、微波炉、净水器、 洗碗机、电饭煲。而2026年家电"国补"对象降至6类，即冰箱、洗衣机、电视、空调、电脑、热水器， 且必须是1级能效或水效标准的产品。 这意味着2026年家用灶具、吸油烟机、微波炉、净水器、洗碗机、电饭煲不再被纳入"国补"。 根据《通知》，2026年数码"国补"对象是手机、平板、智能手表手环、智能眼镜等4类产品，相比2025 年新增了一项智能眼镜。另外，《通知》还支持智能家居产品（含适老化家居产品）购新补贴，具体补 贴品类、补贴标准由地方结合实际自主合理制定。 从补贴力度来看，2026年"国补"有明显调整。 家用灶具、吸油烟机、微波炉、电饭煲等不再纳入"国补"。 备受关注的2026年消费品以旧换新（下称"国补"）政策明晰。 12月30日，国家发展改革委、财政部发布《关于2026年实施大规模设备更新和消费品以旧换新政策的通 知》（下称《通知》），其中明确2026年实施消费品以旧换新，即老百姓口中的"国补"，但对补贴范围 ...

Core Viewpoint - The Ministry of Finance is set to continue funding the national consumption subsidy program ("Guo Bu") in 2026, with adjustments to the subsidy scope and standards aimed at boosting consumer spending [2]. Group 1: Policy Updates - The "Guo Bu" policy will continue in 2026, with a focus on enhancing consumer spending through special actions and financial support [2]. - The scope of the "Guo Bu" has been continuously optimized since its implementation in 2024, expanding to include more products and services [3]. Group 2: Subsidy Details - In 2024, the "Guo Bu" primarily covers eight categories of household appliances and vehicle scrappage, with significant expansions in 2025 to include additional appliances and digital products [3]. - The subsidy standards for scrapping vehicles have been increased, with the subsidy for qualifying electric vehicles rising from 10,000 yuan to 20,000 yuan, and for qualifying fuel vehicles from 7,000 yuan to 15,000 yuan [3]. Group 3: Funding Sources - The funding for the "Guo Bu" mainly comes from the issuance of ultra-long-term special government bonds, with 150 billion yuan issued in 2024 and an increase to 300 billion yuan in 2025 [3]. Group 4: Expert Opinions - Experts suggest that the effectiveness of the "Guo Bu" has declined due to previous demand being pulled forward and recommend shifting focus from goods to service consumption, as well as increasing cash and digital currency subsidies [4].

近期，在2025第十一届GDMS全球数字营销峰会上，连线Insight与小熊电器海外事业部市场负责人钟宛芸进行了一次深度对话，探讨了小家电品牌出海的 机遇与挑战、海外市场产品如何做出差异化等问题。 文 /窦文雪 编辑/子夜 近年来，随着国内市场竞争日趋白热化，"出海"已经成为众多中国家电品牌寻求增长动能的新选择。 其中，一些小家电品牌的表现尤为活跃。与大家电、3C产品相比，小家电具有研发周期相对较短、更贴近生活场景、易通过社交媒体加速传播等特点， 这为其在海外市场实现快速渗透提供了可能。 挑战也同样不容小觑：一方面，国际巨头与当地品牌已占据先发优势，建立了深厚的市场壁垒；另一方面，同质化竞争与价格战的风险如影随形，小家电 品牌一旦抓不住销量增长的契机，便相当于宣告一条产品线的出海失败。 因此，在国内的发展方式要借鉴，也要创新。出海品牌必须着眼当地消费者的文化习惯、家庭结构、消费偏好等细微差异，从前端调研开始，抓住用户的 核心需求，产出具有独特性的产品。 用产品说话，一直是品牌出海最有力的发声方式。 以下为对谈详细内容，连线Insight在保留原意的基础上，进行了略微删减和修改。 一家小家电品牌， 靠差异化布局 ...

柬华日报12月24日报道，柬埔寨海关总局于12月23日发布通告称，根据政府最新颁布的法令，柬埔寨将 对部分进口商品的关税及特别税进行战略性调整。新税率政策将于2026年1月1日起正式施行。 此次税政调整旨在通过降低关键物资的进口成本，进一步优化国内营商环境，促进贸易便利化，并引导 经济结构向高附加值及绿色可持续方向转型。 多类商品实现"零关税"。为支持农业发展、科技普及及教育科研，政府决定将多类商品的进口关税由原 先的15%或7%统一降至0%，包括幼崽活禽、计算机及其相关外围设备、天线设备、实验室专用仪器、 配件及相关检测设备等。 民生及工业用品大幅降税。多项涉及民众日常消费及基础建设的商品关税也迎来了显著下调，包括卫生 巾、尿布、电饭煲、蔬果搅拌机、榨汁机、石磨及岩棉板等，关税由15%降至7%；船舶船体防腐涂 料、烧烤用电烤箱，以及豪华轿车的进口关税由35%大幅降至7%。 绿色能源与科技产品特别税优惠。为响应环保政策，推动电动汽车(EV)产业链发展，政府对相关电子产 品的特别税进行了专项减免。电动汽车电机、吸尘器及音响设备特别税率由10%降至0%；电动汽车电 池特别税率由10%调降至5%。 行业分析人士指出 ...

Core Viewpoint - The quality supervision and inspection conducted by the Shanxi Provincial Market Supervision Administration revealed that out of 1840 batches of products from 1216 enterprises, 68 batches were found to be non-compliant, resulting in a non-compliance rate of 3.7% [3]. Group 1: Inspection Overview - The inspection covered 49 types of products, including exterior wall insulation materials, agricultural films, fertilizers, and school uniforms [2]. - A total of 1216 enterprises were inspected, comprising 593 production enterprises and 623 distribution enterprises [3]. Group 2: Product Inspection Results - Electric fans, electromagnetic stoves, electric kettles, and rice cookers were all found to be compliant with no non-compliance issues [4][5]. - Electric hot pots had a non-compliance rate of 20%, with issues related to input power and current, power connection, and grounding measures [4]. - Electric pancake makers showed a 10% non-compliance rate, primarily due to power connection and external wire issues [5]. - Water heaters, electric shavers, and various building materials such as gypsum boards and aluminum alloy profiles were compliant [6]. - Non-compliance was noted in civil valves (10% non-compliance rate) and exterior wall insulation materials (6.7% non-compliance rate) [6][7]. - The inspection of polyethylene pipes revealed a 13.3% non-compliance rate, with issues related to ash content and elongation at break [7]. Group 3: Specific Non-Compliant Products - The inspection identified specific non-compliant products, including multi-functional cooking pots and electric pancake makers, with detailed issues listed for each [17][18]. - The inspection also highlighted non-compliance in food packaging products, particularly in excessive packaging for zongzi, with a 16.7% non-compliance rate [10]. Group 4: Follow-Up Actions - The Shanxi Provincial Market Supervision Administration emphasized the need for local authorities to strengthen the handling of inspection results, ensuring that non-compliant products are dealt with according to legal regulations [16]. - Companies are urged to take responsibility for product quality and implement corrective measures promptly [16].