Core Insights - The Chinese air conditioning industry has shown significant growth in the 2025 cooling year, with domestic sales reaching 102 million units, a year-on-year increase of 8.7%, and exports totaling 93.63 million units, up 14.7% [1] - A profound industry transformation is underway, shifting the focus from traditional price and parameter competition to value competition based on user scenarios [1][3] - The transition from air conditioning to comprehensive air management solutions represents a major opportunity, integrating various energy sources for enhanced comfort in homes and commercial spaces [3] Industry Trends - Companies are enhancing their core advantages to seize market opportunities, with Hisense leading the way by focusing on user demands for healthy air and differentiating itself in the fresh air segment [3][5] - Hisense has pioneered innovations such as the first fresh air air conditioner in China in 2008 and continues to evolve its product offerings to meet user needs [3] - The integration of technology, scenarios, and ecosystems will be crucial in determining the future landscape of the air conditioning industry [5] Future Outlook - The air conditioning industry is expected to undergo significant changes as companies strive to convert "good air" into tangible value for users, emphasizing the importance of technological innovation and user-centric solutions [5] - The leading companies in the future will not necessarily be the largest but will be those that best understand and meet user needs [5] - As the 2026 cooling year approaches, the true transformation of the air conditioning industry will begin, driven by companies that can navigate the evolving landscape effectively [5]