大六座SUV价位下沉

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理性看待三排六座SUV
新财富· 2025-07-14 07:17
Group 1 - The core viewpoint of the article highlights the increasing segmentation of the new energy vehicle market, particularly the rise of six-seat SUVs priced above 200,000 yuan, catering to mid-range consumers [1][3] - Several car manufacturers are accelerating their entry into the six-seat SUV market, with models like Changan Deep Blue S09 and Geely Galaxy M9 leading the charge in the 200,000 to 250,000 yuan segment [3][4] - The article identifies four representative models in the 200,000+ yuan six-seat SUV category, predicting monthly sales of around 5,000 units for these vehicles, which have wheelbases exceeding 3 meters [3][4] Group 2 - The comfort of the third-row seating is a critical factor for consumers choosing six-seat SUVs, making it a key competitive advantage for models in this segment [5][6] - The article discusses the spatial experience of the third-row seats, noting that the Deep Blue S09 offers a legroom of 870mm, which is suitable for adult passengers [6][7] - A wheelbase of 3,100mm is deemed necessary for ensuring a comfortable seating experience across all three rows in large six-seat SUVs [7] Group 3 - The article compares six-seat SUVs with MPVs, noting that MPVs generally provide more spacious third-row seating due to their design, making them a viable option for multi-child families [11][14] - Despite the advantages of MPVs, the high ground clearance of six-seat SUVs appeals to consumers interested in off-road capabilities and self-driving experiences [14] - Sales data indicates that while MPV sales have been fluctuating without significant growth, the sales of large six-seat SUVs are steadily increasing, reflecting a shift in consumer interest [14] Group 4 - The long-term market outlook for large six-seat SUVs appears less optimistic due to declining birth rates and the diminishing number of multi-child families, which are the primary target market for these vehicles [18][20] - The article notes that the peak period for purchasing large six-seat SUVs aligns with the age when the second child starts school, suggesting a lag in demand due to recent declines in birth rates [20]