Core Insights - The article discusses the significant changes in the electric vehicle (EV) market during the "Golden September and Silver October" sales period, highlighting the competitive landscape among new energy vehicle brands in China [2][25]. Delivery Performance - The top three brands in terms of delivery volume are Li Auto, Xiaopeng, and Aion, with Li Auto delivering 66,657 units, a year-on-year increase of 97% [4][5]. - Xiaopeng achieved a record delivery of 41,581 units, marking a 95% year-on-year growth, while Aion's deliveries fell by 19% [4][5]. - Xiaomi's deliveries exceeded 40,000 units for the first time, showing a remarkable 300% year-on-year increase [4][5]. - NIO ranked fifth with 34,749 units delivered, reflecting a 64% year-on-year growth, while Li Auto ranked sixth with 33,951 units, down 37% year-on-year [4][5]. Market Dynamics - The article indicates that traditional automakers' EV brands are growing but struggle to pose a significant threat to the top six new energy brands [6]. - The monthly delivery threshold for leading brands has risen to 40,000 units, creating challenges for brands that cannot meet this benchmark [6]. Brand Strategies - Li Auto's strategy focuses on offering competitive pricing and features in mainstream models, which has resonated with cost-conscious consumers [9]. - Xiaopeng's growth was driven by aggressive promotional financing policies, including zero-interest loans and substantial trade-in subsidies [12]. - Aion's decline suggests a need for reevaluation of its market strategy, while BYD's sub-brand Fangchengbao saw a 345% increase in deliveries, indicating successful market penetration [5][6]. Emerging Trends - The article notes the increasing importance of production capacity, as Xiaomi's recent surge in deliveries was attributed to improved production capabilities [16]. - The introduction of new models, such as NIO's M7, is expected to bolster sales and strengthen market positioning in the high-end segment [13][14]. - The competitive landscape is evolving, with traditional luxury brands beginning to take the EV market seriously, as evidenced by the launch of new models like the Mercedes-Benz electric CLA [26]. Future Outlook - The article suggests that the future of the EV market will be characterized by technological advancements, increased competition from traditional automakers, and a need for brands to differentiate themselves through innovation and multi-brand strategies [27].

汽车行业网络营销丨监测报告 序言： 2025年过半，国内汽车市场正以"增长提速、结构优化、营销焕新"的鲜明特征开启新周期。1-7月乘用车累计零售1274.6万辆，同比增长10.3%，其中新能源零售 渗透率连续五个月突破50%，增速持续跑赢狭义乘用车，不仅成为行业增长的核心引擎，更推动燃油车替代效应向纵深发展。政策层面，"国家引导+地方适配"的协 同体系持续发力，国家以旧换新、新能源汽车下乡等政策定调方向，地方结合区域实际推出落地细则，共同激活消费潜力；品牌格局则呈现"头部集中、尾部分 散"态势，TOP3（比亚迪/吉利/一汽大众）、TOP4-TOP10（7家品牌）及TOP10以外品牌各占1/3市场份额，比亚迪以188万辆零售销量领跑全场。 伴随市场基本面向好，汽车网络广告与营销领域亦同步迎来新变化：广告市场于7月迎来关键拐点，行业广告主数量首次正增长，市场信心逐步回暖，其中新能源领 域表现尤为亮眼，即便头部广告主整体投放有所缩减，新能源车企仍稳居头部阵营，过半新能源车型跻身TOP20投放产品行列，折射出行业对新能源赛道前景的坚 定看好；媒介布局上，移动端、OTT端占比持续上升，PC端份额相应缩减，而网幅广告与垂 ...

Core Viewpoint - The launch of two new models, the Horizon H5 and the new AITO M7, brings Huawei's HarmonyOS automotive initiative closer to its goal of achieving annual sales of one million vehicles, with significant pre-order numbers indicating strong market demand [3][80]. Group 1: Model Launch and Sales Performance - The Horizon H5 and the new AITO M7 were officially launched at the same event, showcasing their potential to drive sales [2]. - The Horizon H5 received over 150,000 pre-orders, while the new AITO M7 surpassed 230,000 pre-orders within 19 days of its launch [3][80]. - The AITO brand has cumulatively delivered over 800,000 vehicles, with the M8 model achieving over 94,000 deliveries in less than five months [4]. Group 2: Product Features and Specifications - The Horizon H5 is positioned as a 5-seat SUV available in both pure electric and range-extended versions, with a total of six variants [10][18]. - The new AITO M7 offers both pure electric and range-extended versions, with the pure electric model priced between 319,800 to 379,800 yuan and the range-extended model priced between 279,800 to 359,800 yuan [42][46]. - The Horizon H5 features advanced driving assistance systems, including Huawei ADS 4.0, and offers a comprehensive range of smart features [19][22]. Group 3: Market Context and Competitive Landscape - The new energy vehicle market is highly competitive, particularly in the 150,000 to 200,000 yuan price range, which has seen a 16.8% year-on-year growth [80]. - The Horizon H5 aims to differentiate itself by providing high-level intelligent driving capabilities at a lower cost compared to competitors like Leap Motor and Xpeng [80]. - The new AITO M7's introduction of a pure electric variant is expected to further enhance its market share in the range-extended vehicle segment [80].

Core Insights - The new AITO M7 was officially launched, offering both range-extended and pure electric powertrains with a total of 12 configurations, starting at a price of 279,800 yuan [1] - The vehicle achieved significant pre-order success, with over 30,000 units reserved within one hour and 10,000 units within the first five minutes of availability [1] Group 1 - The AITO M7 is available in two power options: range-extended and pure electric [1] - The starting price for the AITO M7 is set at 279,800 yuan [1] - The vehicle's pre-order numbers indicate strong market interest, with 30,000 units reserved in one hour [1][1] Group 2 - The launch includes a total of 12 different configurations for consumers to choose from [1] - The rapid pre-order rate suggests a positive reception in the market, with 10,000 units reserved in just five minutes [1]

Investment Rating - The report maintains a "Recommended" rating for the automotive industry, indicating a positive outlook for the sector [5]. Core Insights - The automotive industry experienced an overall decline of 1.1% during the week from August 31 to September 6, with various companies reporting their August sales figures [1][2]. - Great Wall Motors achieved its highest-ever August sales, selling 115,558 vehicles, a year-on-year increase of 22.33% [26]. - New energy vehicle sales for Great Wall reached 37,495 units, reflecting a significant year-on-year growth of 50.92% [26]. - Leap Motor delivered 57,066 units, marking an impressive year-on-year growth of over 88%, maintaining its position as the top-selling new force brand for six consecutive months [25]. - Xpeng Motors and NIO also reported substantial growth in deliveries, with Xpeng delivering 37,709 units (up 169% year-on-year) and NIO delivering 31,305 units (up 55.2% year-on-year) [25]. Market Performance Overview - The automotive sector's secondary market saw a comprehensive decline, with the passenger vehicle segment experiencing the most significant drop of 2.3% [12]. - The commercial vehicle segment had the smallest decline at 0.1% [12]. - Among the automotive industry’s tertiary sectors, the commercial passenger vehicle and automotive dealership segments saw increases of 5.1% and 2.9%, respectively [12]. Individual Stock Performance - The automotive sector saw a majority of stocks decline, with notable gainers including Pateo (+44.5%), Huayang Racing (+37.8%), and Tianpu Co. (+33.1%) [3][16]. - Conversely, stocks such as Construction Industry (-25.5%), Chengfei Integration (-22.7%), and Hunan Tianyan (-20.8%) faced significant declines [3][16]. Recent Industry Developments - The report highlights the launch of several new models, including the Geely Galaxy M9, which is set to be released on September 17, 2025, with a pre-sale price range of 193,800 to 258,800 yuan [27]. - Tesla's Model Y L has received a strong market response, with daily orders nearing 10,000 units since its launch on August 19 [28]. - The report also notes advancements in robotics within the automotive sector, with Tesla's Optimus V3 robot being highlighted as a significant development [29].

Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies within it [1]. Core Insights - August saw a cluster of new blockbuster model launches, supporting structural growth in the NEV segment. BYD sold 374k units in August, with a cumulative total of 2.864 million units from January to August, reflecting a 24% year-on-year increase [10]. - Regulatory authorities tightened control over aggressive price cuts and unfair competition, keeping August promotions relatively stable, with NEV discount intensity edging up 0.5 percentage points month-on-month to 10.7% [9]. - The overall market growth momentum further moderated due to refined execution of subsidy policies by sub-segment and timeframe [9]. Summary by Sections Sales Performance - BYD's August sales were 374k units, with a year-on-year growth of 0% and a month-on-month increase of 9%. Cumulative sales from January to August reached 2.864 million units, up 24% year-on-year [10]. - Geely sold 250k units in August, marking a 38% year-on-year increase and a 5% month-on-month increase, with cumulative sales of 1.897 million units from January to August, a 47% year-on-year growth [10]. - Leapmotor achieved record sales of 57k units in August, representing an 88% year-on-year increase and a 14% month-on-month increase, with cumulative deliveries of 329k units from January to August, up 202% year-on-year [11]. Brand Performance - NIO delivered 31k units in August, reflecting a 55% year-on-year increase and a 49% month-on-month increase. However, cumulative deliveries from January to August were only 166k units, less than 40% of the full-year target of 440k units [15]. - XPeng delivered 38k units in August, achieving a 169% year-on-year increase and a 3% month-on-month increase, with cumulative deliveries of 272k units from January to August, reaching 78% of its full-year target of 350k units [14]. - Li Auto delivered 29k units in August, down 41% year-on-year and 7% month-on-month, with cumulative deliveries of 263k units from January to August, a 9% year-on-year decline [13]. Market Trends - The NEV segment is experiencing structural growth driven by new model launches, with significant increases in sales penetration for various brands [10][11]. - The competition among OEMs is expected to shift towards "value competitiveness" due to stricter regulations limiting explicit price cuts [16]. - The report anticipates that new model launches will continue to drive structural growth in the second half of the year, despite increasing market volatility [16].

Core Insights - The retail volume of narrow passenger cars in August is estimated at approximately 1.94 million units, representing a month-on-month increase of 6.2% and a year-on-year increase of 2.0%, with new energy vehicle (NEV) retail expected to reach around 1.1 million units, achieving a penetration rate of 56.7% [1][2] Passenger Vehicles - From August 1 to 24, retail sales of passenger vehicles reached 1.285 million units, showing a year-on-year growth of 3% and a month-on-month growth of 3%; cumulative retail sales for the year stand at 14.031 million units, up 10% year-on-year [3] - Related stocks include BYD (002594), Geely Automobile (0175.HK), Xpeng Motors (9868.HK), Li Auto (2015.HK), Changan Automobile (000625), and Leap Motor (9863.HK) [3] New Energy Vehicles - During the same period, NEV retail sales were 727,000 units, reflecting a year-on-year increase of 6% and a month-on-month increase of 7%, with a penetration rate of 53.0%; cumulative retail sales for the year are 7.182 million units, up 27% year-on-year [3] - Related stocks include BYD (002594), Geely Automobile (0175.HK), Xinquan Co., Ltd. (603179), Xingyu Co., Ltd. (601799), Doli Technology (001311), Chuanhuan Technology (300547), and Wuxi Zhenhua (605319) [3] Smart Vehicles - On August 25, the launch event for new smart vehicles was held, introducing new models such as the Zhijie R7, Zhijie new S7, and the AITO M8 electric version; the new M5 was also unveiled [4] - The Smart Car Conference 2025 took place on August 28, focusing on new business opportunities, technological breakthroughs, and ecosystem development in the smart vehicle industry [4] - Related stocks include Seres (601127), Xpeng Motors (9868.HK), and Li Auto (2015.HK) [4] Heavy Trucks - In July, the actual sales of new energy heavy trucks reached 16,600 units, marking a year-on-year increase of 151.6%; from January to July, cumulative sales reached 95,900 units, up 179.3% year-on-year [5] - Related stocks include Weichai Power (2338.HK/000338), China National Heavy Duty Truck Group (000951/3808.HK), and Foton Motor (600166) [5] Robotics - NVIDIA launched the new Jetson Thor robotics computing platform, enabling real-time processing of high-speed sensor data and executing visual reasoning while running multiple generative AI models, enhancing the capabilities of robots for intelligent interaction with humans and the physical world [6] - Related stocks include Top Group (601689), Sanhua Intelligent Control (002050), Aikodi (600933), Zhongding Sealing Parts (000887), Jingzhan Technology (300258), Fuda Co., Ltd. (603166), Junsheng Electronics (600699), Haoneng Co., Ltd. (603809), and New Coordinates (603040) [6]

Core Viewpoint - The company is facing significant challenges in the current market, with competition intensifying and sales under pressure, particularly for its new model, the i8, which has not met expectations [1][2][4]. Group 1: Financial Performance - In Q2, the company's revenue was 30.2 billion yuan, a year-on-year decrease of 4.5% [2]. - The guidance for Q3 indicates expected deliveries of 90,000 to 95,000 vehicles, which is lower than the same period last year [3]. - The vehicle gross margin remained high at 19.4% in Q2, with expectations to maintain around 19% in Q3 [3]. Group 2: Market Competition - The company is experiencing increased competition from rivals such as AITO, Xiaomi, and others, which has led to a decline in sales for its L series models [5][7]. - The sales of the L9 model have dropped to below 5,000 units per month, while the L6 has decreased from nearly 27,000 units to around 15,000 units [5]. - The market for new energy vehicles in China is becoming increasingly competitive, with a penetration rate hovering around 50%, indicating a shift from growth to fierce competition [7]. Group 3: Product Strategy - The i8 model's sales have been disappointing, and the company is now focusing on the i6 as a key product to drive sales [10][11]. - The company is considering a pricing strategy for the i6, weighing the option of maintaining a 20% gross margin versus a more attractive pricing to boost sales volume [12]. - The company aims to streamline its product offerings and enhance the product strength and cost-effectiveness of each model [13]. Group 4: Organizational Changes - The company has made adjustments to its sales and service structure, including direct management of 23 regions and the establishment of new departments to improve operational efficiency [8][9]. - The organization is undergoing changes to enhance its ability to respond to market pressures, although the effectiveness of these changes will take time to assess [9]. Group 5: Future Outlook - The company is preparing for future challenges by investing in self-developed chips and expanding its overseas presence, with plans to enter markets in the Middle East, Central Asia, and Europe [16][17]. - Despite having a substantial cash flow cushion, the company faces tightening revenue streams and increasing cash outflows for overseas expansion and technology development [18].

Core Viewpoint - The company is positioned as a leader in EGR and core components for new energy drive motors, with a three-pronged growth strategy focusing on EGR, new energy and precision components, and aerospace robotics [1] Group 1: Business Segments - The company has established a strong presence in EGR, serving major clients such as BYD, Chery, and Geely [1] - In the robotics sector, the company is developing harmonic reducers, tactile sensors, and dexterous hands, with a focus on advanced designs and lightweight products [2] - The harmonic reducer production capacity is expected to reach 70,000 units by Q1 2026, leveraging superior design and materials [1][2] - The company has made a strategic investment in a technology firm to develop high-performance tactile sensors, which have received international recognition [1][2] Group 2: Electric Motor Components - The electric motor components business is transitioning to semi-assembly, enhancing product value and competitiveness [2] - The company has successfully launched its first rotor and stator semi-assembly product in June 2025, following a project agreement with a major client [2][3] Group 3: New Product Launches - The new Wanjie M7 model is set to launch in September 2025, expected to significantly contribute to the company's revenue growth [2] Group 4: Strategic Partnerships and Investments - The company plans to invest approximately 200 million yuan in a new lightweight component production base in Chongqing, focusing on electric vehicle parts [3] - A strategic partnership with Galaxy Aerospace has been established to develop key precision components for commercial aerospace applications, with significant growth in project volume expected [3] Group 5: Financial Projections - Revenue forecasts for 2025-2027 are projected at 3.238 billion, 4.233 billion, and 5.342 billion yuan, with year-on-year growth rates of 35.1%, 30.7%, and 26.2% respectively [4] - Net profit estimates for the same period are 311 million, 419 million, and 513 million yuan, with growth rates of 38.4%, 34.9%, and 22.4% respectively [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [4] Core Views - The company is leveraging dual drivers from robotics and commercial aerospace, with comprehensive layouts in harmonic drives, dexterous hands, and sensors [1] - The company has established a three-tier growth curve focusing on EGR systems, new energy vehicle drive motors, and precision components, while actively expanding into aerospace and humanoid robotics [15] Summary by Sections Robotics: Layout of Harmonic Drives, Dexterous Hands, and Sensors - The company has strengthened its position in harmonic drives through its subsidiary, Weihan Intelligent, which focuses on precision harmonic drives and integrated joint actuators [16][19] - A strategic investment in Diedong Technology has been made to develop high-performance visual tactile sensors, which are crucial for robotic applications [29] - The dexterous hand developed by the company features a lightweight visual tactile skin, significantly enhancing performance compared to traditional sensors [35] New Energy Motor Components Business - The company has upgraded its motor core components to semi-assembly, significantly increasing product value and competitiveness [3] - The establishment of a new production base for lightweight components in Chongqing is set to enhance the company's capabilities in the new energy vehicle sector [42] Commercial Aerospace - The company has formed a strategic partnership with Galaxy Aerospace, focusing on the development of core precision components for satellite energy, communication, and control modules [50] - The business volume for satellite modules and drone projects has doubled in the first half of 2025, indicating strong growth potential [52] Financial Forecast - The company is projected to achieve revenues of 32.38 billion, 42.33 billion, and 53.42 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 35.1%, 30.7%, and 26.2% [8][56] - The net profit attributable to shareholders is expected to be 3.11 billion, 4.19 billion, and 5.13 billion yuan for the same years, with growth rates of 38.4%, 34.9%, and 22.4% respectively [8][56] Market Position - The company has successfully integrated into the supply chains of major clients in the automotive and aerospace sectors, enhancing its market presence and competitive edge [7][53] - The company’s stock is currently valued at a PE ratio of 31.6 for 2025, which is competitive compared to similar companies in the industry [56]