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同程旅行:大学生掀起寒假出游热潮
Xin Lang Cai Jing· 2026-02-05 09:58
Group 1 - The core viewpoint of the articles highlights a significant increase in flight bookings among university students aged 18 to 22 during the winter vacation, with a nearly 30% increase compared to previous weeks, outpacing other age groups [1] - The majority of flight bookings are for routes from first-tier cities to smaller cities, but there is a notable rise in bookings to popular tourist destinations such as Xi'an, Chengdu, and Changsha, with these bookings accounting for about 30% of total reservations, a year-on-year increase of approximately 6% [1] - Over 65% of travel product orders among university students are for two or more people traveling together, with bundled products like "flight + hotel" and "hotel + tickets" seeing strong sales [1] Group 2 - In addition to classic destinations, university students are increasingly interested in lesser-known locations such as Yanji, Beihai, and Liuzhou, with significant growth in flight bookings to these areas [2] - The preferred travel duration for university students is primarily 5 to 7 days, with a slight increase in those opting for 8 to 10 days [2] - University students show a preference for convenient and technologically advanced accommodations, with hotels featuring "smart control" and "robot services" experiencing rapid growth in bookings [2] Group 3 - Ice and snow activities are also popular among university students during the winter vacation, with a noticeable trend towards affordable skiing options, particularly tickets priced between 100 to 200 yuan, which account for nearly 40% of bookings [3] - Popular ski resorts among university students include Changchun Wanda Ski Resort and Alashan General Mountain Ski Resort [3]