用户规模达6.96亿、国内现存微短剧相关企业达10.02万家、2025年市场规模预计达677.9亿元……近年 来，中国微短剧行业迎来爆发式增长，一项项行业数据接连创下新高。 近期，记者采访整理了多名微短剧编剧、导演、制作方负责人以及相关平台代表对于行业的观察与判 断，透过从业者的视角，看微短剧如何更好实现市场价值与社会价值的共赢。 "真正能穿越流量周期的，永远是扎根生活的真诚与对品质的坚守" 《怒刺》海报。资料图片 《家里家外2》海报。出品方供图 纵观2025年的微短剧市场，用户数量持续增长，市场主体持续增多，剧集体量维持高位。中国网络视听 协会编制的《中国微短剧行业发展白皮书（2025）》（以下简称"《白皮书》"）数据显示，国内现存微 短剧相关企业达10.02万家，2025年全年竖屏剧预计上线4万部。 《盛夏芬德拉》自今年9月上线后，持续占据各大微短剧热度榜前列，全网播放量突破40亿次。细腻的 剧情铺陈与精美的镜头语言，让这部被观众评为"营造出极致气氛美学"的微短剧成为今年的现象级作 品。 "一个好的剧本需要做到选题清晰、逻辑巧妙、台词精彩。"杭州星链无限传媒有限公司创始人、《盛夏 芬德拉》导演穆裕认为，优 ...

Core Insights - The article highlights the significant growth and mainstream acceptance of micro-dramas in China, transitioning from "marginal content" to a popular entertainment format, with a market size surpassing 50 billion yuan [1][2]. Group 1: Market Growth and User Engagement - Micro-dramas have achieved a market scale exceeding 50 billion yuan, surpassing the box office of films, with projections to exceed 60 billion yuan by 2025 [2]. - As of June 2025, the user base for micro-dramas reached 696 million, accounting for nearly 70% of internet users in China [2]. - The number of micro-dramas released last year exceeded 30,000, covering various genres and breaking the stereotype of being youth-centric [2]. Group 2: Television Integration and Audience Reach - In the first three quarters of this year, 31 channels aired 94 micro-dramas, with a total viewership exceeding 2.16 billion, marking a threefold increase in both broadcast quantity and audience size compared to the previous year [3]. - Micro-dramas on television have a view duration that exceeds broadcast time by 10.7%, indicating a strong demand and growth potential [3]. - High-quality production standards and a focus on realistic themes have contributed to the success of micro-dramas on television, with 70% of popular works being reality-based [3]. Group 3: Industry Dynamics and Future Trends - The rise of micro-dramas on television is attributed to policy guidance, market demand, and industry upgrades, marking a clear path towards mainstream acceptance [4][5]. - The integration of micro-dramas into television reflects a positive industry trend, providing broader exposure and opportunities for creators [4]. - Future developments are expected to focus on higher quality content and diversification of genres, with emerging sub-genres like animated short dramas gaining popularity [5]. Group 4: Structural Changes and Cultural Impact - The transition to television is reshaping the micro-drama industry from mere products to high-quality works, enhancing production costs, copyright values, and advertising potential [6]. - The audience demographic is evolving, with a significant portion of viewers over 50 years old, promoting intergenerational cultural exchange [6]. - The future of the industry is anticipated to involve deeper integration and systematic collaboration, with tailored content for different platforms and a sustainable business model encompassing multiple revenue streams [6].