Core Viewpoint - The tourism market has seen diverse new consumption trends during the recent New Year holiday, with visitors enjoying a variety of cultural and tourism experiences [1]. Group 1: Tourism Experience - The star observation in the highlands of Litang, Sichuan, has become a popular attraction for tourists [3]. - The star observation point in Ranri Ka Village, Litang County, is ideal for stargazing due to its thin, dry air and excellent atmospheric transparency [3]. - The project focuses on "astronomy + tourism," integrating stargazing experiences, science education, and leisure vacation [3]. Group 2: Infrastructure Development - Supporting facilities such as a science exhibition hall and smart parking lot are being improved to enhance the visitor experience [3]. - The development of these facilities aims to create a comprehensive tourism experience centered around stargazing [3].

Group 1 - Domestic scenic spot ticket bookings have increased over four times year-on-year, with inbound travel-related bookings also seeing a significant rise, particularly experience-based leisure products which grew over 30 times [2] - The popularity of highland stargazing has surged, with unique destinations like Sichuan's Litang County attracting visitors for their clear night skies, leading to a notable increase in tourism during the New Year holiday [5][7] - The New Year holiday saw a 150% year-on-year increase in ticket bookings for mountain scenic spots, driven by the appeal of snow scenery and social media buzz [3] Group 2 - A new winter play area in Changchun, Jilin, has revitalized the ice and snow tourism market, featuring a park that spans 300,000 square meters and includes over 270 themed snow sculptures [10][12] - The park offers more than 50 interactive activities, including a city light off-road skiing track, making winter sports accessible to urban residents [14][16] - During the New Year holiday, Beijing's performing arts market flourished with over 800 offline performances, attracting more than 200,000 attendees and generating ticket sales exceeding 76 million yuan [17][21]

Group 1 - The domestic tourism market experienced a strong start to 2026, with online travel platforms reporting a more than fourfold increase in domestic scenic spot ticket bookings year-on-year, and inbound travel-related bookings also significantly rising, with experiential products seeing over a 30-fold increase [1] - The popularity of ritualistic consumption methods such as theme park fireworks shows, New Year's climbing, and countdown concerts surged, with lesser-known destinations like Anji, Qingyuan, and Yiwu attracting young customers through unique experiences [3] - The "New Year climbing" tradition was particularly popular this year, enhanced by snowy landscapes, leading to a more than 150% year-on-year increase in ticket bookings for mountain scenic spots [3] Group 2 - The high-altitude stargazing experience became a new trend, with the star observation point in Litang County, Sichuan, attracting visitors due to its ideal conditions for stargazing [3][5] - Major transportation projects, such as the "world's highest bridge" Huajiang Canyon Bridge, became new landmarks for tourism, receiving over 10,000 visitors on the first day of the holiday [7] - In Changchun, a riverside park was developed to enhance winter tourism, featuring over 270 themed snow sculptures and a 40-meter high snow castle, providing a comprehensive experience for visitors [9] Group 3 - The performing arts market in Beijing flourished during the New Year holiday, with over 800 offline performances catering to diverse audience needs, including an immersive drama that broke traditional boundaries between performers and the audience [11][13] - The holiday saw 839 commercial performances in Beijing, attracting over 200,000 attendees and generating ticket sales exceeding 76 million yuan [13]