Core Viewpoint - The shift of popular game streamer Xu Xu Bao from streaming "Dungeon & Fighter" to "Fantasy Westward Journey" reflects the competitive landscape among major game companies and the survival challenges faced by game streamers [1][5]. Group 1: Streamer Transition - Xu Xu Bao, a well-known game streamer, will start streaming "Fantasy Westward Journey" on September 5, which has generated significant buzz in the gaming community [2]. - The transition from "Dungeon & Fighter" to "Fantasy Westward Journey" indicates a competitive relationship between the two leading game companies [1][5]. - Xu Xu Bao has created a character in "Fantasy Westward Journey" and aims to maintain a stable audience of over 100,000 viewers to justify continuing the stream [3]. Group 2: Financial Aspects - There are rumors that NetEase paid an eight-figure sum for Xu Xu Bao to stream "Fantasy Westward Journey," although this has not been confirmed by the company [3]. - A veteran player mentioned that Xu Xu Bao's influence could attract new players to "Fantasy Westward Journey," enhancing its player base [3][4]. Group 3: Game Longevity and Innovation - "Fantasy Westward Journey," despite being over 20 years old, continues to attract players, showcasing the pressure on game companies to maintain the game's popularity [5]. - NetEase's CEO Ding Lei emphasized the importance of product quality and continuous innovation in their games, including adjustments made to "Fantasy Westward Journey" to enhance player experience [6][7]. - The game achieved a peak of 2.93 million concurrent users in August, marking a historical high, and its mobile version also saw record revenue [7]. Group 4: Marketing Strategies - "Fantasy Westward Journey" has successfully evolved through various marketing strategies, including celebrity endorsements and community engagement, which have helped maintain its relevance in the gaming market [8].