作者 | 廖海峰，张翔 背景：游戏行业智能化浪潮下的 基础设施不断演进 作为中国领先的游戏研发与运营公司，网易游戏旗下拥有《梦幻西游》《大话西游》《蛋仔派对》等国民级游戏产品，以及游戏资产交易平台"藏宝阁"等 重要服务生态。随着游戏产品矩阵的不断扩大和用户体验需求的持续升级，网易游戏需要处理的数据类型和业务场景日益复杂多样。 而大模型正深刻改变游戏行业。 在 NPC 智能化、自动化剧情生成、角色动作捕捉及游戏资产生成等场景，特别是 RPG 与社交类游戏中，大模型已成为 核心竞争力。 为了更好地通过生成式 AI 支持业务发展，网易游戏打造了面向云原生的 Tmax AI 机器学习平台 ，提供灵活的资源调度、高效的 AI 开发 效率与易托管的 AI 服务。 挑战：大模型推理服务的 Tmax 平台构建于 Kubernetes 之上，整合了 Kubeflow、自研调度器及 CubeFS 文件管理系统，支持从 Jupyter 交互式开发到分布式训练、再到模型推理 部署的全链路 AI 生命周期管理。然而，随着大模型推理业务规模爆发，平台在 资源弹性、数据访问效率与多地域协同 方面面临严峻挑战。 "不可能三角" 在构建推理服 ...

公司4Q25实现净收入人民币275亿元，同比增长3.0%；调整后净利润71亿元。实质经营保持稳健，递延 收入同比大幅增长34.1%，环比增长5.3%至205亿元，创历史新高。这反映出确认周期较长的游戏收入 占比提升，大量现金流水尚未确认为当期收入，将为后续业绩释放带来很好的支撑。 《遗忘之海》计划今年三季度上线，期待新产品释放周期 智通财经APP获悉，浦银国际发布研报称，由于网易-S(09999,NTES.US))已达到转换至香港主要上市的 要求，公司正与港交所沟通推进相关事宜，未来有望吸引南向资金流入。考虑到公司新游预期上线情 况，调整目标价至236港元/151美元，对应FY26E/FY27E 16.8x/15.2xP/E，公司当前估值具备吸引力，维 持"买入"评级。 浦银国际主要观点如下： 递延收入维持强劲，实质经营稳健 公司4Q25游戏收入同比增长3.4%，端游表现亮眼，收入结构持续优化。主要游戏产品中，《梦幻西 游》端游Q4表现强劲，收入创季度和年度历史新高，其手游亦创年度收入新高，显示出极强的长线运 营韧性；《燕云十六声》全球用户数突破8000万；《漫威争锋》获得多个全球奖项。公司游戏产品全球 影响 ...

《遗忘之海》计划今年三季度上线，期待新产品释放周期 公司4Q25游戏收入同比增长3.4%，端游表现亮眼，收入结构持续优化。主要游戏产品中，《梦幻西 游》端游Q4表现强劲，收入创季度和年度历史新高，其手游亦创年度收入新高，显示出极强的长线运 营韧性；《燕云十六声》全球用户数突破8000万；《漫威争锋》获得多个全球奖项。公司游戏产品全球 影响力持续提升，该行预计公司未来海外收入占比将逐步提升，成为重要增量贡献。展望2026年，《遗 忘之海》计划Q3上线，近期测试反馈积极，该行预计有望在暑期档上线；《无限大》1月封测数据符合 预期，产品仍处于打磨阶段，希望实现全球全平台同步上线。随着新产品临近，公司有望在今年下半年 进入新一轮释放周期。 浦银国际发布研报称，由于网易-S(09999,NTES.US))已达到转换至香港主要上市的要求，公司正与港交 所沟通推进相关事宜，未来有望吸引南向资金流入。考虑到公司新游预期上线情况，调整目标价至236 港元/151美元，对应FY26E/FY27E16.8x/15.2xP/E，公司当前估值具备吸引力，维持"买入"评级。 浦银国际主要观点如下： 递延收入维持强劲，实质经营稳健 公司4 ...

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 236, representing a potential upside of 21% from the current price of HKD 195 [5][26]. Core Insights - The company reported a net revenue of RMB 27.5 billion for Q4 2025, a year-on-year increase of 3.0%, which was below market expectations of 4.7%. Adjusted net profit decreased by 26.9% year-on-year, also falling short of market expectations [1]. - Deferred revenue showed strong growth, increasing by 34.1% year-on-year and 5.3% quarter-on-quarter to reach RMB 20.5 billion, indicating a robust operational performance despite revenue pressures [1]. - The upcoming game "Forgotten Sea" is expected to launch in Q3 2026, with positive feedback from recent tests, suggesting a new product release cycle that could enhance future performance [2]. - The company is focusing on integrating AI into its gaming products, which is expected to improve efficiency and commercial value [3]. - The company is in discussions to transition to a primary listing in Hong Kong, which may attract more southbound capital [3]. Financial Summary - For FY26E, the company is projected to achieve a revenue of RMB 120.3 billion, with an adjusted net profit of RMB 39.8 billion, reflecting a growth rate of 6.8% [8]. - The adjusted P/E ratios are forecasted to be 16.8x for FY26E and 15.2x for FY27E, indicating an attractive valuation [3][8]. - The company’s total market capitalization is approximately HKD 596.2 billion, with an average daily trading volume of HKD 1.287 billion over the past three months [5].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 236, representing a potential upside of 21% from the current price of HKD 195 [5][26]. Core Insights - The company reported a net revenue of RMB 27.5 billion for Q4 2025, a year-on-year increase of 3.0%, which was below market expectations of 4.7%. Adjusted net profit decreased by 26.9% year-on-year, also falling short of market expectations [1]. - Deferred revenue showed strong growth, increasing by 34.1% year-on-year and 5.3% quarter-on-quarter to reach RMB 20.5 billion, indicating a robust operational performance despite revenue pressures [1]. - The upcoming game "Forgotten Sea" is expected to launch in Q3 2026, with positive feedback from recent tests, potentially marking the start of a new product release cycle [2]. - The company is focusing on integrating AI into its gaming products, enhancing production efficiency and commercial value [3]. - The company is in discussions to transition to a primary listing in Hong Kong, which may attract more southbound capital inflow [3]. Financial Summary - For FY26E, the company is projected to achieve a revenue of RMB 120.3 billion, with an adjusted net profit of RMB 39.8 billion, reflecting a growth rate of 6.8% in revenue and 3.4% in net profit [8][9]. - The adjusted target P/E ratios are forecasted at 16.8x for FY26E and 15.2x for FY27E, indicating an attractive valuation [3][8].

云音乐用户粘性提升，看好AI教育/营销需求持续驱动有道业务增长 智通财经APP获悉，开源证券发布研报称，截至Q4末，网易-S(09999)合同负债环比+5%至205亿元，增 长动能强劲。基于新游上线时间预期，当前股价对应PE分别为14.1/12.5/11.6倍，看好老游戏长线运营、 新游上线、AI赋能深化共驱成长，维持"买入"评级。 开源证券主要观点如下： 长线运营激发经典游戏活力，《燕云十六声》反映出海实力，在研产品丰富 2025Q4游戏及相关增值服务实现收入220亿元（同比+3.4%）；毛利率为70.5%，同比+3.8pct。《梦幻西 游》端游Q4及2025全年营收创新高；《天下》连续五年收入增长，2025.12升级三端互通后，PCU、付 费用户数等创新高；该行看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4 推出周年庆版本后日活与营收创新高，登顶内地iOS游戏畅销榜，海外于2025.11上线后最高位列Steam 全球畅销榜第二，截至2026.2.11全球玩家数超8000万。该行认为《燕云十六声》海外成功或反映公司已 具备"讲好中国故事"能力，看好《归唐》等"国风"大作出海表现。《遗忘 ...

Core Viewpoint - The competition in the AI sector during the Spring Festival has overshadowed the music industry, where ByteDance's "Soda Music" is rapidly gaining market share, posing a significant threat to NetEase's "NetEase Cloud Music" [2][44]. Group 1: Market Dynamics - The top four free apps on the App Store are all AI-related, while "Soda Music" ranks fifth, indicating a shift in user interest towards AI applications [2]. - "Soda Music" has reached nearly 140 million monthly active users, growing from 120 million to 130 million between September and November 2025, representing a year-on-year increase of 90.7% [6]. - The daily active users of "Soda Music" have surpassed those of "NetEase Cloud Music," which has only seen a 1.5% year-on-year growth in monthly active users, indicating stagnation after over ten years of operation [7][8]. Group 2: Competitive Strategies - ByteDance's growth strategy for "Soda Music" leverages organic traffic from Douyin (TikTok), with 82.1% of its monthly active users coming from the platform, creating a new music consumption habit [12]. - In contrast, NetEase Cloud Music is struggling with community engagement dilution, as its once-vibrant comment sections have become less meaningful due to a shift in user behavior towards Douyin [15][16]. - NetEase's strategy to support independent musicians has not compensated for the lack of access to major music licenses, limiting its appeal to mainstream users [20]. Group 3: Challenges Faced by NetEase - NetEase Cloud Music's revenue for 2025 was 7.76 billion yuan, a slight decline from 8 billion yuan in 2024, indicating a contraction rather than growth [24]. - The competitive landscape in gaming is also shifting, with NetEase's game revenue growth slowing down, highlighting a broader issue of stagnation across multiple business segments [28]. - The company faces pressure from various fronts, including music, gaming, AI, and e-commerce, with a lack of cohesive strategy leading to vulnerabilities [31][32]. Group 4: Strategic Implications - The traditional strategy of slow, quality-focused development may not be effective in the fast-paced AI era, where speed and scale are critical [35]. - NetEase's lack of an integrated ecosystem compared to competitors like ByteDance and Tencent limits its ability to compete effectively in the AI and music markets [37]. - The urgency for NetEase to adapt and find a new narrative is critical, as the competitive landscape continues to evolve rapidly [40][45].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report emphasizes optimism regarding the company's growth driven by new game launches, overseas expansion, and AI empowerment [5] - The company achieved revenue of 27.5 billion yuan in Q4 2025, with a year-on-year increase of 3.0% and a quarter-on-quarter decrease of 2.9% [5] - The report highlights a strong growth momentum in contract liabilities, which increased by 5% to 20.5 billion yuan by the end of Q4 [5] - The company is expected to benefit from the long-term operation of classic games and the launch of new titles, with adjusted net profit forecasts for 2026-2028 being 37.2 billion, 41.9 billion, and 45.1 billion yuan respectively [5] Financial Summary and Valuation Metrics - Revenue projections for the company are as follows: 105.3 billion yuan for 2024, 112.6 billion yuan for 2025, 119.6 billion yuan for 2026, 129.9 billion yuan for 2027, and 136.1 billion yuan for 2028, with year-on-year growth rates of 1.8%, 7.0%, 6.2%, 8.7%, and 4.7% respectively [6] - Net profit estimates are 29.7 billion yuan for 2024, 33.8 billion yuan for 2025, 37.2 billion yuan for 2026, 41.9 billion yuan for 2027, and 45.1 billion yuan for 2028, with corresponding year-on-year growth rates of 1.0%, 13.7%, 10.2%, 12.6%, and 7.6% [6] - The projected P/E ratios for 2026, 2027, and 2028 are 14.1, 12.5, and 11.6 respectively [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5] Core Views - The report emphasizes the company's strong growth potential driven by new game launches, the revitalization of existing games, and the integration of AI technology [5] - The company achieved a revenue of 27.5 billion yuan in Q4 2025, reflecting a year-on-year increase of 3.0% but a quarter-on-quarter decrease of 2.9% [5] - The report highlights the successful performance of the game "Yanyun Sixteen Sounds," which topped the iOS sales chart in mainland China and achieved over 80 million global players [5] - The company is expected to maintain a strong growth trajectory with projected net profits of 37.2 billion yuan in 2026, 41.9 billion yuan in 2027, and 45.1 billion yuan in 2028 [5][6] Financial Summary and Valuation Metrics - Revenue projections for the company are as follows: 105.3 billion yuan in 2024, 112.6 billion yuan in 2025, 119.6 billion yuan in 2026, 129.9 billion yuan in 2027, and 136.1 billion yuan in 2028 [6] - The net profit is projected to grow from 29.7 billion yuan in 2024 to 45.1 billion yuan in 2028, with corresponding year-on-year growth rates of 1.0%, 13.7%, 10.2%, 12.6%, and 7.6% [6] - The report indicates a projected P/E ratio of 14.1 for 2026, 12.5 for 2027, and 11.6 for 2028, suggesting a favorable valuation outlook [5][6]

Group 1 - The core viewpoint of the articles highlights the performance of the gaming sector, particularly focusing on NetEase's financial results for the fourth quarter and fiscal year 2025, which show a net revenue of 112.6 billion yuan (approximately 16.1 billion USD), representing a year-on-year growth of 6.9% [1][2] - NetEase's net profit attributable to shareholders for fiscal year 2025 reached 33.8 billion yuan, marking a year-on-year increase of 13.8% [1][2] - The gaming and related value-added services segment generated a net revenue of 92.1 billion yuan, with online gaming net revenue reaching 89.6 billion yuan, reflecting a year-on-year growth of 11% [1][2] Group 2 - The gaming sector remains a key driver of NetEase's revenue growth, with the online gaming segment accounting for approximately 97.3% of the total revenue in fiscal year 2025, up from 96.2% in fiscal year 2024 [2] - Popular games such as "Dream of the Red Chamber" and "Identity V," along with new releases like "Wind of the Continent" and "Marvel Duel," have significantly contributed to the increase in net revenue [2] - The gaming sector is experiencing multiple catalysts, including AI applications, content innovation, and changes in commercialization models, supported by favorable policies and product cycles, creating an attractive investment window in the gaming ETF (159869) [2]