Workflow
奢侈品保值
icon
Search documents
身家十亿的富家千金破产后,发现:没有真正保值的东西
36氪· 2026-01-03 04:23
十点人物志 . 在这里,遇见每一个值得被记录的人 以下文章来源于十点人物志 ,作者芝士咸鱼 吃饱穿暖靠努力,赚大钱真的是看命。 文 | 芝士咸鱼 编辑 | 野格 来源| 十点人物志(ID:sdrenwu) 封面来源 | IC Photo 近年来,中国富裕家庭的数量正悄然减少。 据 "胡润研究院"《高净值人群消费心态及行为研究报告2025》显示, 资产超过 600万元的家庭数量已连续两年下降,资产超过3000万美元的国际超高 净值家庭,同样出现回落。约三成富裕家庭经历了不同程度的财富缩水,一些人因此跌出原有阶层。 35岁的真真,曾长期生活在高度富裕的家庭中。她的家庭资产一度超过十亿元,父母仅在澳门就持有四十多套房产,出行配有多辆豪车,家中雇佣四名 保姆和两名司机。然而近几年,随着家庭财富持续缩水,她的衣食住行全面降级,甚至开始变卖爱马仕包、百达翡丽手表以及翡翠、黄金首饰,用以支撑 家中的生意周转。如今,她在澳门一家商场地下层经营着5平方米的咖啡店,每天工作约12小时,自嘲为"负家千金"。 在接受 "十点人物志"采访时,真真回溯了家里破产后的经历。她的处境并非孤例,而是经济周期波动中,一部分富裕家庭正在面对的现实 ...
身家十亿的富家千金破产后,发现:没有真正保值的东西
虎嗅APP· 2026-01-01 09:29
Core Viewpoint - The number of wealthy families in China is quietly decreasing, with a significant portion experiencing wealth shrinkage and some falling out of their original social class [4]. Group 1: Wealth Decline - The number of families with assets exceeding 6 million yuan has declined for two consecutive years, and about 30% of wealthy families have experienced varying degrees of wealth shrinkage [4]. - A case study of a 35-year-old individual named Zhenzhen illustrates the impact of wealth decline, as her family, once worth over 1 billion yuan, has faced significant financial challenges, leading her to sell luxury items to support family business operations [4][12]. Group 2: Lifestyle Changes - Zhenzhen's lifestyle has drastically changed from frequenting Michelin-starred restaurants to carefully budgeting for meals, reflecting the broader trend among wealthy families adjusting to financial constraints [5]. - The family's living conditions have deteriorated, moving from a large home to a small rented apartment, and the number of household staff has been reduced due to financial inability [17][30]. Group 3: Asset Liquidation - Zhenzhen has sold various luxury items, including a Hermès bag purchased for 400,000 yuan, which she sold for 500,000 yuan to cover business expenses, highlighting the struggle to maintain financial stability through asset liquidation [31]. - Over the years, she has managed to recover approximately 4 to 5 million yuan through the sale of luxury goods, but this has not alleviated the family's financial pressures [34]. Group 4: New Beginnings - Zhenzhen now operates a small coffee shop in Macau, working long hours and finding a sense of stability and fulfillment in her new role, despite the challenges faced [45][49]. - The experience of financial loss has led to a shift in Zhenzhen's understanding of wealth, emphasizing the importance of earning capacity over material possessions [41][52].