Core Viewpoint - The recent price adjustment by Laopu Gold marks the highest increase of the year, with many products seeing price hikes between 18% to over 28%, significantly exceeding previous adjustments of 5%-13% [3][5] Price Adjustment Impact - Laopu Gold's price increase has led to a noticeable decline in consumer purchasing sentiment, with foot traffic in stores significantly reduced compared to pre-price hike levels [3][5] - Consumers expressed surprise and hesitation regarding the rapid price increases, with some indicating they would prefer to wait before making purchases [5][6] Market Dynamics - Other well-known brands such as Chow Tai Fook and Chow Sang Sang have also announced price adjustments, raising questions about the overall impact on the gold consumption market [3][7] - Laopu Gold's pricing strategy appears to be decoupled from fluctuations in gold prices, focusing instead on maximizing profits rather than aligning with market trends [7][8] Consumer Behavior - The high price increases have led to discussions about Laopu Gold's brand positioning, with some consumers suggesting that the price hikes may be a strategy to target a more affluent customer base [6][7] - Despite the price increases, some consumers still believe that gold prices will continue to rise, indicating a potential long-term demand for gold despite short-term hesitations [6][8] International Gold Price Trends - As of October 27, 2025, international gold prices have shown a downward trend, with the current price at $4029.03 per ounce, reflecting a decrease of 0.61% from the previous day [8][9] - Analysts predict that while short-term fluctuations may occur, the medium to long-term outlook for gold prices remains bullish due to factors such as anticipated interest rate cuts and increased central bank gold purchases [8][9]

Core Viewpoint - The recent price adjustment by Laopu Gold, with increases ranging from 18% to over 28%, marks the highest adjustment of the year, indicating a strong pricing power in the market and a focus on profit maximization rather than consumer selection [2][6][9]. Price Adjustment Impact - Laopu Gold's price hike has led to a noticeable decline in consumer purchasing sentiment, with foot traffic in stores significantly reduced compared to pre-adjustment levels [2][3]. - Other well-known brands like Chow Tai Fook and Chow Sang Sang have also announced price adjustments, raising questions about the overall market trend [2][9]. Consumer Reactions - Consumers expressed surprise and hesitation regarding the rapid price increases, with some indicating they would prefer to wait before making purchases [6][7]. - The price increase has sparked discussions about Laopu Gold's brand positioning, with some consumers suggesting that the high prices may be a strategy to filter consumer demographics [7][9]. Market Dynamics - Laopu Gold's pricing strategy appears to be decoupled from fluctuations in international gold prices, which are currently experiencing a downward trend [9][10]. - The brand's high pricing strategy is seen as a form of "luxury branding," with a significant overlap in customer demographics with high-end luxury brands [7][9]. Long-term Market Implications - While Laopu Gold's market share in the ancient gold segment is less than 1%, its pricing strategy may influence the broader market by prompting other brands to focus more on craftsmanship and cultural value [9][10]. - The ongoing adjustments in gold prices and consumer behavior may lead to a market shift from weight-based pricing to value-based pricing, emphasizing cultural significance [9][10].