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一下子涨这么多,实在有点接受不了”,消费者对老铺黄金一夜涨25%“不满
Hua Xia Shi Bao· 2025-10-28 11:19
Core Viewpoint - The recent price adjustment by Laopu Gold marks the highest increase of the year, with many products seeing price hikes between 18% to over 28%, significantly exceeding previous adjustments of 5%-13% [3][5] Price Adjustment Impact - Laopu Gold's price increase has led to a noticeable decline in consumer purchasing sentiment, with foot traffic in stores significantly reduced compared to pre-price hike levels [3][5] - Consumers expressed surprise and hesitation regarding the rapid price increases, with some indicating they would prefer to wait before making purchases [5][6] Market Dynamics - Other well-known brands such as Chow Tai Fook and Chow Sang Sang have also announced price adjustments, raising questions about the overall impact on the gold consumption market [3][7] - Laopu Gold's pricing strategy appears to be decoupled from fluctuations in gold prices, focusing instead on maximizing profits rather than aligning with market trends [7][8] Consumer Behavior - The high price increases have led to discussions about Laopu Gold's brand positioning, with some consumers suggesting that the price hikes may be a strategy to target a more affluent customer base [6][7] - Despite the price increases, some consumers still believe that gold prices will continue to rise, indicating a potential long-term demand for gold despite short-term hesitations [6][8] International Gold Price Trends - As of October 27, 2025, international gold prices have shown a downward trend, with the current price at $4029.03 per ounce, reflecting a decrease of 0.61% from the previous day [8][9] - Analysts predict that while short-term fluctuations may occur, the medium to long-term outlook for gold prices remains bullish due to factors such as anticipated interest rate cuts and increased central bank gold purchases [8][9]
“一下子涨这么多,实在有点接受不了”,消费者对老铺黄金一夜涨25%“不满”
Hua Xia Shi Bao· 2025-10-28 07:17
本报(chinatimes.net.cn)记者吴敏 见习记者 林佳茹 北京报道 10月26日,老铺黄金官宣的年内第三次调价正式执行。与今年2月、8月5%-13%的涨幅相比,此次调价 力度创下年内新高,多款产品涨幅集中在18%-25%,部分商品涨幅甚至突破28%。 "再等等看吧,一下子涨这么多,实在有点接受不了。"有消费者向《华夏时报》记者表示,老铺黄金此 次涨价超出预期。调价首日,记者走访了北京多家老铺黄金门店发现,受涨价影响,消费者购金情绪明 显降温,门店客流较此前显著冷清。 对于老铺黄金此次调价,知名经济学者盘和林在接受《华夏时报》记者采访时分析,这一动作表明老铺 黄金在与消费者的价格博弈中占据优势地位,其核心目的不是筛选消费者,而是追求利润最大化。 值得一提的是,除老铺黄金外,近日周大福、周生生等知名黄金珠宝品牌也纷纷发布调价通知,引发市 场对后续行情的关注。 谈及这一背景下的黄金价格走势,盘和林认为,金价向上空间相对有限。"即便美元处于贬值状态,但 其购买力还没有弱到能够支撑金价出现数倍涨幅的程度。" 老铺涨价超出预期 10月26日上午,记者走访北京多家老铺黄金门店发现,与调价前顾客排队抢购的热闹场景 ...