Core Insights - FIL Limited has increased its stake in Edvance International Group (09919) to 10%, demonstrating confidence in the long-term value of this leading high-end brand experience marketing service provider in Greater China [1] - Edvance has successfully executed benchmark projects for top luxury brands, including the "Extraordinary Journey" exhibition for Louis Vuitton in Shanghai, which has become a focal point in the industry [1] - The luxury goods market is showing signs of recovery, with Bain & Company predicting a 3% to 5% growth in the global personal luxury goods market by 2026, particularly in the Chinese market [2] Company Performance - Since the launch of the "Extraordinary Journey" exhibition, the Nanjing West Road business district has seen an average daily foot traffic of over 500,000, with total consumption exceeding 13 billion yuan, a year-on-year increase of 13.3% [2] - The regional consumption total has surpassed 2 billion yuan, reflecting a significant year-on-year growth of 59.3% [2] - Swire Properties reported a 41.9% year-on-year increase in performance for the Shanghai Taikoo Hui in Q3 2025, aided by the success of luxury projects [2] Industry Trends - The luxury goods sector is experiencing a recovery phase, with brands accelerating their focus on high-end offline experiences [2] - Edvance's established relationships with top brands and its creative execution capabilities position it well to meet the growing industry demand [2] - FIL Limited's continued investment signals strong confidence in Edvance's leading position in high-end brand experience marketing, suggesting potential for sustained growth in the fashion marketing sector [2]