路易号“非凡之旅”展览
Search documents
LVMH重回增长轨道!路易号“非凡之旅”展览幕后推手艾德韦宣成核心助力
Zhi Tong Cai Jing· 2025-10-15 06:07
Group 1 - LVMH reported a 4% year-on-year decline in revenue for Q3, totaling €18.2 billion, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, becoming a key driver for LVMH's recovery [1] - The "Louis Voyage" experiential space in Shanghai, launched in June, has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including Cartier, Chanel, Dior, and Louis Vuitton, while also expanding into the sports fashion sector [2] - LVMH's strong Q3 performance is seen as a positive signal for the luxury goods industry, with expectations for increased marketing budgets in luxury brands as the Chinese consumer market recovers [2]
LVMH重回增长轨道!路易号“非凡之旅”展览幕后推手艾德韦宣(09919)成核心助力
智通财经网· 2025-10-15 06:03
Group 1 - LVMH reported a 4% year-on-year decline in revenue to €18.2 billion for Q3, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, which was a key driver for LVMH's performance recovery [1] - The "Louis Voyage" experiential space launched in Shanghai in June has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including luxury names like Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [2] - Edvance is expanding into the sports fashion sector, successfully executing events for Adidas Originals and Under Armour, showcasing its resource integration capabilities in both luxury and sports fashion [2]