Core Insights - LVMH and Kering both experienced significant stock price increases following their Q3 earnings reports, indicating positive market sentiment towards the luxury goods sector [1][2][3] Financial Performance - LVMH's quarterly revenue growth rates were -3%, -4%, and 1% for Q1 to Q3, showing a shift from negative to positive growth in Q3 [4] - Kering's revenue growth rates were -14%, -15%, and -5%, with a notable reduction in the decline during Q3 compared to previous quarters [4] - Prada maintained stable growth rates of 13%, 8%, and 8% across the same quarters [4] - Hermès showed consistent growth with rates of 7%, 9%, and 10%, indicating a steady upward trend [5] - Overall, all four luxury brands reported strong performance in Q3, with most showing improved year-over-year growth compared to the previous two quarters [6] Regional Sales Analysis - LVMH saw improved revenue growth in all regions except Europe, with the U.S. and Asia (excluding Japan) achieving positive growth rates of 3% and 2% respectively [7] - Kering reported a positive turnaround in North America with a 3% growth rate, while the Asia-Pacific region (excluding Japan) saw a significant narrowing of decline by 9 percentage points [7] - Prada's retail sales in the Asia-Pacific region (excluding Japan) grew by 10%, while the Americas experienced a 14.8% increase in retail sales [7] - Hermès reported growth across all regions, with North America leading at 14% [8] Market Trends and Influences - The luxury goods market is showing signs of recovery, particularly in North America, attributed to a strong high-net-worth consumer base and their resilience to economic cycles [10] - There is a notable correlation between luxury spending and stock market performance, with an 87% correlation between luxury demand and the S&P 500 index [10] - The U.S. stock market's performance has positively impacted the wealth of high-net-worth individuals, thereby boosting luxury consumption [11] Chinese Market Dynamics - The Chinese luxury market is showing signs of improvement, influenced by currency fluctuations that have affected consumer behavior [12] - The depreciation of the yen made luxury goods in Japan cheaper for foreign tourists, leading to a temporary decline in Chinese luxury spending abroad [12] - As the yen strengthens, some consumer demand is returning to the Chinese market, although the overall recovery remains limited [12] Future Outlook - The significant improvements in Q3 for LVMH and Kering, particularly in North America and the narrowing of declines in Asia, suggest a potential turning point for the luxury goods sector [13] - The sustainability of this recovery will depend on performance in Q4, as both companies face high base comparisons from the previous year [13]

普拉达：公司单季度营收（零售口径）增速分别为13%、8%、8%，与上一季度基本持平。 作者 | 范亮 编辑 | 张帆 10月15日，LVMH公布三季度经营数据后首个交易日，股价随即暴涨超10%。 10月23日，开云集团公布三季度经营数据后，上演了同样的戏码，股价暴涨近9%。 这并不只是一个巧合，两家公司的财报体现出一个类似的特点：三季度营收同比增速均较前两个季度明 显回暖，即当季度同比增速的环比改善。 这被市场解读为奢侈品行业边际回暖的重要信号，那么，这一判断是否准确？几家奢侈品巨头的财报还 传达出哪些信息？ 边际回暖态势明显 先对几家奢侈品企业2025Q1-2025Q3单季度的业绩进行对比（按可比口径/固定汇率计算）： LVMH：公司单季度营收增速分别为-3%、-4%、1%，三季度开始，LVMH营收同比增速由负转正。 开云集团：公司单季度营收（零售口径）增速分别为-14%、-15%、-5%，三季度的营收同比虽然有所下 滑，但下滑幅度较前两个季度明显缩窄。 爱马仕：公司单季度营收（零售口径）增速分别为7%、9%、10%，同比增速逐季走高。 综合来看，四家奢侈品企业均在三季度取得了亮眼的业绩增速，除普拉达与25 ...