（原标题：将赛事流量转化为经济增量） 证券时报记者 张智博 到2035年建成体育强国，将体育强国建设融入中国式现代化的进程，这是党的二十大确定的目标任务。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出"统筹推进群众体育和竞技体 育发展，加快建设体育强国"的战略任务，就是要全面发展体育事业，不仅竞技体育、群众体育，还有 体育产业、文化等都要发展，才能实现体育强国的战略目标。 体育强则中国强，国运兴则体育兴。当今中国，"东亚病夫"的屈辱历史已一去不复返。从运动健儿赛场 拼搏激荡民族精神，到全民健身筑牢健康华夏根基，体育事业早已深度融入国家发展的血脉。"体育 强""体育兴"不仅代表着竞技体育的成功，更是人民健康的标识、国家形象的窗口、社会活力与民族凝 聚力的重要体现。 当体育强国梦汇入中国梦的时代洪流——在那里，"更高、更快、更强"的奥林匹克精神不止由金牌的荣 耀铸就，更由无数心怀热爱、勇于挑战的灵魂共同加冕。 体育强是国民健康之基。于个人而言，体育是"文明其精神，野蛮其体魄"的实践场。清华大学"无体 育，不清华"的理念以及"为祖国健康工作五十年"的号召指明，人民良好的身体健康水平是国家可持续 ...

本届赛事设立个人全程赛、个人欢乐跑两大组别。前天进行的是个人全程赛的激烈角逐，赛道垂直 高度552米，从1楼到终点119层，共3398级台阶。在鸣枪后，残疾人田径运动员张亮敏、潘年铄和来自 陆家嘴SRC可持续跑团的代表作为领跑嘉宾率先出发，最终来自马来西亚的选手苏为庆用时18分03秒登 顶，勇夺个人赛男子组冠军。个人赛女子组冠军则由来自克罗地亚的蒂娅·法伯尔以21分07秒的成绩夺 得。 昨天举行的是个人欢乐跑组别的比赛，旨在让更多普通人体验到高塔竞速运动带来的快乐。每个参 赛者只需从1楼跑到22楼，完赛后便可转乘电梯直达119层上海之巅观光厅，享受浦江两岸城市美景。这 种"运动+赏景"的体验式组合吸引了不同年龄层次的受众，不少参赛者更是把欢乐跑作为亲子项目，赛 道中不乏一家三口其乐融融的奔跑身影。 自2017年创办以来，上海中心高塔竞速挑战赛凭借高规格办赛标准、广泛的国际影响力，多次获评 上海市国际国内重大体育赛事，获得世界高塔竞速协会（TWA）的顶级授权认证，成为全球规模最 大、积分最高、办赛大楼最高的标杆性赛事。 记者 陈华 景德镇制·2025上海中心高塔竞速挑战赛昨天鸣金，吸引了来自全球20多个国家和地 ...

Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]

Core Points - The 15th National Games Wushu Sanda competition commenced on November 13 in Zhanjiang, Guangdong, featuring 138 top athletes competing to showcase the essence and charm of Chinese martial arts [1][3] - The event includes 28 national teams and aims to award 3 gold medals in men's individual events, 1 gold medal in men's team events, and 1 gold medal in women's team events [3] Group 1 - The first day of competition features matches in men's team, men's 90kg, women's team, men's 60kg, and men's 75kg categories, with winners advancing to the top 8 [3] - The opening ceremony showcased local cultural performances, including Suixi lion dance and other traditional arts, enhancing the local flavor of the sports event [3] Group 2 - Wushu Sanda is presented as a modern competitive form of traditional Chinese martial arts, embodying the wisdom of "cultivating oneself through martial arts and establishing virtue in the world" [3] - The event reflects the Olympic spirit of "faster, higher, stronger, and more united" among contemporary athletes [3]

Core Viewpoint - The "Yue Dong Quan Yun - Chinese Sports Culture Exhibition" has opened in Guangdong Sports Museum, showcasing over 150 precious collections from the Chinese Sports Museum, aiming to promote dialogue on sports culture across time and space [1][2]. Group 1: Exhibition Details - The exhibition will run until February next year and features five major sections [1]. - It includes historical artifacts such as sculptures from the Yuan Dynasty and figurines from the Ming Dynasty, highlighting the wisdom of ancient Chinese sports culture [1]. - Modern exhibits showcase China's century-long Olympic journey, including items like the uniform of Olympic gold medalist Xu Haifeng and a signed volleyball from the Chinese women's volleyball team [1]. Group 2: Participation and Impact - Over 600 representatives from advanced units and individuals in national mass sports attended the exhibition [1]. - The exhibition emphasizes the "All People, All Games" concept, reflecting the growing public engagement in sports [1]. - A special section titled "Urban Context Sports Empowerment" focuses on the benefits of hosting major sports events in cities like Beijing, Guangzhou, and Hangzhou [1]. Group 3: Future Activities - Multiple exchange activities will be held during the 15th National Games, aiming to promote the transmission and practice of Chinese sports culture and spirit [2]. - The initiative seeks to position sports as a driving force for national strength and rejuvenation [2].

Core Viewpoint - The event at Guangzhou Xiangjiang No. 1, featuring the exhibition "Art Reflects the Future" by renowned artist Yuan Xikun, merges art, sports, and future living concepts, showcasing the intersection of these fields and promoting a new landmark for Xiangjiang No. 1 [1][5]. Summary by Sections Exhibition Overview - The exhibition is divided into four chapters: "Rhythm·Moment," "Spirit·Inheritance," "Nature·Symbiosis," and "Oriental·Charm," highlighting Yuan Xikun's 70 years of artistic exploration [2][3]. - "Rhythm·Moment" showcases sculptures based on sports themes, capturing the beauty and strength of movement [2]. - "Spirit·Inheritance" features ink portraits of Olympic figures, symbolizing the transmission of Olympic spirit [3]. - "Nature·Symbiosis" presents environmentally themed works, reflecting the artist's concern for ecological issues [3]. - "Oriental·Charm" emphasizes the rich cultural heritage and aesthetic pursuits of the East [3]. Athlete Engagement - Prominent athletes, including Olympic champions, engaged with the sculptures, sharing memories and resonating with the spirit of competition [4]. - The artworks evoke a sense of perseverance and dedication, as expressed by athletes like Wang Nan and Zhang Hui [4]. Cultural Significance - The exhibition coincides with the upcoming 15th National Games, serving as a cultural tribute and promoting a positive image of China [5]. - The event aims to integrate the Olympic spirit into a broader narrative about future living and high-quality lifestyles [5][6]. Xiangjiang No. 1's Mission - Xiangjiang No. 1 is positioned as a "global living art coordinate," focusing on the fusion of smart technology, cultural arts, and ecological health [5][6]. - The "Champion's Home" is designed to be a hub for cultural exchange, collaboration, and the promotion of champion spirit across various fields [6].

Core Viewpoint - The meeting between President Xi Jinping and the IOC officials highlights China's commitment to the Olympic spirit and its role in global sports governance, emphasizing the importance of the upcoming National Games as a showcase for China's sports development and modernization efforts [2][3]. Group 1: Olympic Spirit and Cooperation - Xi Jinping emphasized that the Olympic spirit is a significant aspect of human civilization, aligning with China's vision of building a community with a shared future for mankind [2]. - China has been a steadfast practitioner, protector, and promoter of the Olympic spirit, having collaborated closely with the IOC in advancing sports initiatives [2]. - The relationship between China and the IOC has been characterized by mutual support, as evidenced by successful events like the Winter Olympics and the upcoming National Games [2]. Group 2: National Games and Regional Development - The National Games are described as China's largest and highest-level comprehensive sports event, co-hosted by Guangdong, Hong Kong, and Macau [3]. - The Guangdong-Hong Kong-Macau Greater Bay Area is highlighted as a key region for China's new development paradigm, showcasing high-quality development and modernization [3]. - The National Games are expected to reflect the achievements of China's sports sector and the vibrant modernization in the Greater Bay Area [3]. Group 3: International Recognition and Future Collaboration - IOC officials expressed their appreciation for China's contributions to the Olympic movement and the support received from China over the years [3]. - There is an expectation for strengthened cooperation between the IOC and China to promote the Olympic spirit globally and enhance international unity and peace [3]. - The upcoming National Games are anticipated to be a successful event that will further advance China's sports development [3].

Group 1 - The core viewpoint emphasizes the alignment of the Olympic spirit with China's vision of building a community with a shared future for mankind, highlighting China's role as a steadfast practitioner, protector, and promoter of the Olympic spirit [1] - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is noted as China's largest and highest-level comprehensive sports event, showcasing the achievements of China's sports development in the context of the Greater Bay Area [1] - The Greater Bay Area is described as a strategic pivot for China's new development pattern, a demonstration area for high-quality development, and a leading region for Chinese-style modernization [1] Group 2 - The International Olympic Committee (IOC) leaders expressed their appreciation for China's contributions to the Olympic spirit and their commitment to strengthening cooperation with China to promote the development of the Olympic movement [2] - The upcoming National Games is anticipated to be a spectacular and successful event that will further advance China's sports industry [2]

Core Points - The Olympic spirit is an important aspect of human civilization, aligning with China's vision of building a community with a shared future for mankind [1] - China has been a steadfast practitioner, protector, and promoter of the Olympic spirit, collaborating closely with the International Olympic Committee (IOC) in advancing sports initiatives [1] - The National Games, the largest and highest-level comprehensive sports event in China, is co-hosted by Guangdong, Hong Kong, and Macau, showcasing the vitality and achievements of the Guangdong-Hong Kong-Macau Greater Bay Area [1] Group 1 - Xi Jinping emphasized the importance of the National Games in demonstrating new achievements in China's sports development and showcasing the modernization of China in the Greater Bay Area [1] - The Greater Bay Area is recognized as one of the most open and economically vibrant regions in China, serving as a strategic support for the new development pattern and high-quality development [1] - The IOC leaders expressed their appreciation for China's contributions to the Olympic movement and their desire to strengthen cooperation to promote the Olympic spirit globally [2] Group 2 - The upcoming National Games is anticipated to be a spectacular and successful event that will further advance China's sports industry [2] - The meeting included notable figures such as Wang Yi, Huang Kunming, and Chen Yiqin, highlighting the significance of the event and the collaboration between China and the IOC [2]

Core Points - The event "Civilization Dialogue, Eternal Flame" themed exhibition on Olympic spirit was launched at Qianjin Primary School in Haidian District, Beijing, aiming to integrate Olympic education with school education through collaboration among museums, schools, and communities [1][3] Group 1: Event Overview - The event was organized by the Greek Embassy in China and the Beijing Olympic City Development Promotion Association, with the Beijing Olympic Museum as a co-organizer and Qianjin Primary School as the host [1] - The initiative seeks to guide students on a journey to explore the Olympic spirit and its enduring cultural significance [1] Group 2: Statements from Officials - Greek Ambassador to China, Evgenios Kalpyris, encouraged students to continue to inherit, practice, and promote the Olympic spirit, expressing hope that the exhibition will reach more schools to inspire youth [6] - Kalpyris emphasized the importance of cultural exchange between Greece and China, stating that both cultures are globally significant and that this collaboration aims to bridge the two nations [6] Group 3: Educational Impact - Principal Wang Liping of Qianjin Primary School highlighted the honor of being the first school to host the Olympic exhibition, noting the importance of linking classroom knowledge with real-world problem-solving through museum visits [3] - The initiative aims to help students transition from learners to cultural ambassadors, broadening their horizons and preparing them to embrace society with a greater perspective [3]