Core Insights - The 2025 International Winter Sports Expo opened in Shijingshan District, covering nearly 20,000 square meters and attracting over 500 global brands [1][6] - The recent WTT China Grand Slam significantly boosted local economic activity, generating direct revenue of approximately 154 million yuan and selling over 88,000 tickets, marking a 54.3% year-on-year increase in ticket sales [3][6] - Shijingshan has established an ice and snow economic ecosystem characterized by "event-driven, industry aggregation, and shared benefits" [1][6] Event Impact - The WTT China Grand Slam created a substantial economic impact, with total consumption in the district reaching nearly 320 million yuan during the first five days of the National Day and Mid-Autumn Festival holiday [3] - The event showcased the integration of natural landscapes and industrial heritage, enhancing the visitor experience and promoting local tourism [4] Industry Development - Shijingshan District has introduced specialized policies for the ice and snow industry and released measures to promote high-quality development in the event economy, aiming to create a complete industrial chain [6][8] - The district has been promoting public participation in ice and snow sports for 11 consecutive years, establishing various consumption venues to support the initiative of engaging 300 million people in ice and snow activities [6] Future Events - Upcoming events include the International Ski Federation's Snowboard and Freestyle Skiing Big Air World Cup, which will continue to leverage the "Ping-Snow Conversion" model for sustainable use of Olympic legacies [8]

Core Insights - The "Cool Heartbeat Tower" project has commenced trial operations, transforming the Shougang Ski Jump into an extreme sports and adventure experience venue for the public [2][3] - The project aims to utilize the legacy of the Winter Olympics and promote sustainable use of Olympic venues, contributing to the revitalization of urban areas in Beijing [2][3] Project Overview - The "Cool Heartbeat Tower" features seven extreme and adventure activities, including a 21-meter drop, a high-speed slide, and rock climbing [2][3] - The project is part of a broader initiative to create new industries and consumption scenarios in the Shougang Park, which has already hosted various events post-Winter Olympics [2][3] Visitor Experience - Visitors have expressed excitement about the unique experience of viewing the Shougang Park from the ski jump, highlighting the innovative transformation of the Olympic venue [3] - Safety measures have been emphasized, with all facilities undergoing rigorous testing and certification to ensure visitor safety [3] Operational Details - The trial operation period runs from May 25 to June 30, with daily opening hours from 10:00 to 19:00 [3] - The operating team plans to gradually open more facilities based on operational testing and visitor feedback, aiming to establish the site as a new popular destination [3]

Core Insights - The article highlights the significant impact of concert events at the "Bird's Nest" stadium, attracting over 1.1 million attendees in 2023 and boosting surrounding commercial consumption by 30% [1][7][12] Concert Attendance and Economic Impact - From May 23 to 25, 2023, the Phoenix Legend held three concerts at the "Bird's Nest," drawing over 190,000 attendees [1] - Since the beginning of the year, major artists like Wang Sulong, A-Mei, and Zhang Jie have performed, contributing to a total attendance of nearly 1.1 million [7][9] - The concert economy has led to a 30% increase in commercial consumption around the venue [1][12] Venue and Surrounding Commercial Activities - The "Bird's Nest," as a unique dual Olympic venue, integrates concert events with commercial activities, showcasing sustainable use of Olympic heritage [1][13] - Surrounding areas have seen the establishment of various commercial entities, including international product experience centers and food markets, enhancing the overall visitor experience [9][11] - The opening of Beijing Aoyuan City Street has attracted over 50,000 visitors since its launch, featuring over 40 cultural and dining shops [11] Future Projections and Trends - The concert market in Beijing is thriving, with projections for 2024 to host 39 concerts with over 2.16 million attendees, and 2025 expected to exceed 50 concerts with an estimated 2.8 million attendees [15][16] - The concert ticket sales in 2024 are projected to surpass 26 billion yuan, marking a 78.1% increase year-on-year, indicating a growing trend in the live performance sector [15][16]