特派记者 王笑笑 有的玩，还要有的吃。除了主要供应意大利美食的餐厅，冬奥村里还有咖啡馆和售卖意大利手工冰淇淋 gelato的小车。雨过天晴的米兰午后气温骤升，"村"里的小广场上，个别运动员甚至只穿着短袖。大家 靠在躺椅上享受阳光，或坐在咖啡馆的室外座位聊天，好不惬意。 通过功能转化带动区域提升 在米兰冬奥村，法国冰球运动员尝鲜与机器人交换徽章。新华社发 当地时间5日，连日阴雨的米兰终于放晴。记者来到位于城市东南近郊的冬奥村，探访这座各代表团成 员赛会期间的大本营。尽管因为赛区分散，米兰冬奥村的规模略显"袖珍"，但"村"里欢快、热烈的气氛 丝毫没有打折。 徽章智能交换站火了 冬奥村不仅是各代表团成员的食宿驻地，更是大家赛会期间的生活空间。为运动员打造轻松、舒适的生 活环境，帮助健儿在赛练之余缓解压力、放松身心，是所有奥运村的使命。 在米兰冬奥村，除健身房、纪念品店外，好玩的也着实不少。国际区赞助商各显神通，可口可乐展区有 桌面冰壶、桌上足球等游戏，还能用机器制作自己的专属可乐罐，三星展区的电竞游戏也吸引了很多人 尝试。舒适的沙发、躺椅更是随处可见，"村民"可在此悠闲地靠着看直播。 阿里云的徽章智能交换站，是"村 ...

Core Insights - The 2025 International Winter Sports Expo opened in Shijingshan District, covering nearly 20,000 square meters and attracting over 500 global brands [1][6] - The recent WTT China Grand Slam significantly boosted local economic activity, generating direct revenue of approximately 154 million yuan and selling over 88,000 tickets, marking a 54.3% year-on-year increase in ticket sales [3][6] - Shijingshan has established an ice and snow economic ecosystem characterized by "event-driven, industry aggregation, and shared benefits" [1][6] Event Impact - The WTT China Grand Slam created a substantial economic impact, with total consumption in the district reaching nearly 320 million yuan during the first five days of the National Day and Mid-Autumn Festival holiday [3] - The event showcased the integration of natural landscapes and industrial heritage, enhancing the visitor experience and promoting local tourism [4] Industry Development - Shijingshan District has introduced specialized policies for the ice and snow industry and released measures to promote high-quality development in the event economy, aiming to create a complete industrial chain [6][8] - The district has been promoting public participation in ice and snow sports for 11 consecutive years, establishing various consumption venues to support the initiative of engaging 300 million people in ice and snow activities [6] Future Events - Upcoming events include the International Ski Federation's Snowboard and Freestyle Skiing Big Air World Cup, which will continue to leverage the "Ping-Snow Conversion" model for sustainable use of Olympic legacies [8]

Core Insights - The "Cool Heartbeat Tower" project has commenced trial operations, transforming the Shougang Ski Jump into an extreme sports and adventure experience venue for the public [2][3] - The project aims to utilize the legacy of the Winter Olympics and promote sustainable use of Olympic venues, contributing to the revitalization of urban areas in Beijing [2][3] Project Overview - The "Cool Heartbeat Tower" features seven extreme and adventure activities, including a 21-meter drop, a high-speed slide, and rock climbing [2][3] - The project is part of a broader initiative to create new industries and consumption scenarios in the Shougang Park, which has already hosted various events post-Winter Olympics [2][3] Visitor Experience - Visitors have expressed excitement about the unique experience of viewing the Shougang Park from the ski jump, highlighting the innovative transformation of the Olympic venue [3] - Safety measures have been emphasized, with all facilities undergoing rigorous testing and certification to ensure visitor safety [3] Operational Details - The trial operation period runs from May 25 to June 30, with daily opening hours from 10:00 to 19:00 [3] - The operating team plans to gradually open more facilities based on operational testing and visitor feedback, aiming to establish the site as a new popular destination [3]

Core Insights - The article highlights the significant impact of concert events at the "Bird's Nest" stadium, attracting over 1.1 million attendees in 2023 and boosting surrounding commercial consumption by 30% [1][7][12] Concert Attendance and Economic Impact - From May 23 to 25, 2023, the Phoenix Legend held three concerts at the "Bird's Nest," drawing over 190,000 attendees [1] - Since the beginning of the year, major artists like Wang Sulong, A-Mei, and Zhang Jie have performed, contributing to a total attendance of nearly 1.1 million [7][9] - The concert economy has led to a 30% increase in commercial consumption around the venue [1][12] Venue and Surrounding Commercial Activities - The "Bird's Nest," as a unique dual Olympic venue, integrates concert events with commercial activities, showcasing sustainable use of Olympic heritage [1][13] - Surrounding areas have seen the establishment of various commercial entities, including international product experience centers and food markets, enhancing the overall visitor experience [9][11] - The opening of Beijing Aoyuan City Street has attracted over 50,000 visitors since its launch, featuring over 40 cultural and dining shops [11] Future Projections and Trends - The concert market in Beijing is thriving, with projections for 2024 to host 39 concerts with over 2.16 million attendees, and 2025 expected to exceed 50 concerts with an estimated 2.8 million attendees [15][16] - The concert ticket sales in 2024 are projected to surpass 26 billion yuan, marking a 78.1% increase year-on-year, indicating a growing trend in the live performance sector [15][16]

作为"双奥之城"，北京持续利用奥运场馆举行文化体育活动。4月25日，2025北京国资公司文体发布会 举行，2025年度国资文体"十大品牌"发布。北京国资公司携旗下国家体育场、国家游泳中心、国家速滑 馆、北奥集团、北演公司和新隆福公司整体亮相，并发布全年文体活动。 记者获悉，国家体育场打造"鸟巢星光演出季"， 张杰、凤凰传奇、孙燕姿等歌手将轮番登台，预计全 年举办大型演出50余场，观众规模预计超280万人次，有望再创历史新高。 北京隆福寺8月29日全面开业 丰富多彩的文旅活动是北京国资公司的品牌亮点。除国家体育场外，国家游泳中心"水立方艺术季"将以 创新形式推动体育与文化旅游产业深度融合，升级"水之光光影秀"，举办"艺蕴双奥——全国青少年儿 童美术作品展"、《烟雨平生2025》等艺术展览。 国家速滑馆将推出"冰丝带"文化旅游季、"冰丝带"演出季、"冰丝带"汽车生活节、"冰丝带"冰雪狂欢季 等多个文旅自主品牌活动，创新打造大型沉浸式实景演出《奥梦京华》，让观众沉浸式体验北京城的千 年变迁，感受双奥荣耀。 作为北京市首个老字号演出机构品牌，北演公司聚焦打造自主品牌，创办的"北京新年音乐会"迎来第30 个年头，成为北 ...