核心疑问摆在所有从业者面前：是市场需求已饱和？还是漫剧需求本身就是伪命题？女频漫剧，真的值得押注吗？ 卷成本、卷周期、卷产能、卷AI……漫剧只用一年，就跑完了短剧三年的迭代路。 风口之下，不少AI产品借漫剧东风出圈，行业内也早已达成共识：漫剧的下一个增长点，必然是IP与女频。 但现实是作为漫剧前身的传统2D动态漫，在中国市场深耕近10年仍未破圈；如今的漫剧赛道，也仅有少数作品能在短剧洪流中崭露头角，真正具备标杆 意义的破圈爆款，至今缺席。 一、女频漫剧数据观察 DataEye短剧观察抓取近半年热播的5603部漫剧，进行数据分析发现，与真人短剧中女频占绝对优势的局面不同的是，女性向的漫剧仅占总体的11.98%， 而在已经进行认证的204个抖音端原生剧场号中，主打女频内容的漫剧剧场号仅39个，占比19%。 从每月上线数来看，今年下半年，女性向漫剧的供给数量逐步攀升，在12月到达顶峰，达243部，印证了市场对于女性向漫剧的信心。 从细分题材来看，女性向漫剧中，现代言情题材的漫剧无论是市场供给还是播放量都是最高，供给数量占比超45%，收获累计播放量达12.15亿；其次是 逆袭和古代题材，均占98部，但逆袭题材的女性向 ...

Core Insights - The rise of tennis skirts in the workplace reflects a shift in women's fashion, moving from traditional office attire to more expressive and comfortable clothing choices, symbolizing a new identity for women that emphasizes strength and confidence [8][10][11] Group 1: Fashion Trends - Tennis skirts have become a fashionable choice for women, with a notable increase in interest following Zheng Qinwen's success in tennis, leading to a surge in searches for "Zheng Qinwen's style" [8][13] - The concept of "Tenniscore" fashion combines basic tops with tennis skirts, creating a versatile look that reduces the starkness of wearing a tennis skirt in an office setting [5][10] - The popularity of tennis skirts is part of a broader trend where women's workplace attire is diversifying, moving away from conservative styles to more dynamic and expressive options [10][11] Group 2: Market Dynamics - The luxury fashion sector has played a significant role in popularizing tennis skirts, with brands like Gucci and Celine launching high-priced collections that set trends for the broader market [14][15] - Mid-range brands such as Lululemon and Fila have responded to the trend by introducing tennis skirts at various price points, indicating a growing market demand [15][16] - The overall market for tennis-related apparel in China is projected to reach 62.49 billion yuan by 2029, contingent on the growth of tennis as a sport in the country [16]

Core Viewpoint - The recent trend in Chinese dramas shows a shift where female protagonists are moving from larger, luxurious homes to smaller, more modest living spaces, reflecting a change in narrative focus and character agency [1][9][26]. Group 1: Character Development - In "生万物," the character 宁绣绣 transitions from a spacious landlord's home to a smaller self-sufficient farmer's house, indicating a significant reduction in living space but an increase in personal agency and decision-making [2][5]. - In "子夜归," 武祯, despite moving to a smaller home after marriage, retains her autonomy and continues to make choices that reflect her power and influence, showcasing a shift in traditional gender roles [6][17]. Group 2: Social Commentary - The narrative around smaller homes has sparked discussions on social media, emphasizing the idea that women should avoid marrying down, as it often leads to a decrease in living standards [3][4]. - The portrayal of smaller living spaces in dramas like "小巷人家" highlights the importance of close relationships and community, suggesting that emotional connections can thrive in modest settings [7][26]. Group 3: Historical Context - Historically, Chinese dramas featured male characters living in large, opulent homes, symbolizing wealth and power, as seen in shows like "我的前半生" and "亲爱的，热爱的," where male leads resided in luxurious properties [10][12]. - The evolution from grand homes to smaller spaces in recent dramas reflects a broader cultural shift, where the focus is less on material wealth and more on personal relationships and individual agency [16][27]. Group 4: Modernity and Change - The trend of moving into smaller homes can be seen as a response to modernity, where traditional notions of wealth and status are being re-evaluated in favor of personal fulfillment and emotional security [23][24]. - The narrative shift towards smaller living spaces represents a departure from patriarchal structures, allowing female characters to assert their independence and redefine their roles within relationships [19][23].

Group 1 - The series "The Mitford Sisters" is based on the story of a prominent British aristocratic family, highlighting the lives of six sisters during the tumultuous 1930s, reflecting the opulence and turmoil of British high society [3][5] - The show is adapted from the biography "The Mitford Sisters" by Mary S. Lovell, published in 2001, and portrays the sisters' divergent paths influenced by their unique personalities and the political climate of the time [3][5] - The series has gained significant popularity, becoming one of the most-watched British dramas globally, airing on platforms like U&DRAMA in the UK and BritBox in the US [1] Group 2 - The Mitford family has a rich history dating back to the 11th and 12th centuries, producing notable politicians and scholars, and forming alliances with prominent families like the Churchills [3] - Each sister's life is marked by controversy, with themes of love, betrayal, and political choices that resonate with contemporary audiences, particularly the rebellious spirit of today's Generation Z [5][10] - The series showcases the awakening of female consciousness during a time when women had limited rights, emphasizing the sisters' struggles against societal norms and their quest for identity [10][12] Group 3 - The narrative begins in late 1931, with the eldest sister Nancy serving as the narrator, providing a critical perspective on the family's extraordinary and tumultuous experiences [6][8] - The sisters' lives are filled with scandal, including marriages to controversial figures and political affiliations that led to their imprisonment during World War II, making them social celebrities of their time [13] - The series aims to present a nuanced portrayal of the sisters, acknowledging their controversial choices while exploring the complexities of family dynamics and individual aspirations [12][13]

Group 1 - The core idea of this year's Mother's Day marketing is a shift from traditional narratives of mothers' sacrifices to a more authentic representation of mothers, focusing on their individual identities and the expectations society places on them [1][2][10] - Brands are employing various strategies, such as engaging children to share stories about their mothers, to create a more personal connection with consumers [2][8][11] - The campaign by "沪上阿姨" emphasizes the importance of recognizing mothers as individuals beyond their roles, encouraging the public to share their mothers' names and stories [10][11] Group 2 - The marketing efforts include innovative activities, such as "倪妈说" by 伊利, which features a mother figure sharing relatable advice with younger generations, blending emotional storytelling with product promotion [13][20][22] - Babycare's campaign challenges traditional views on parenting responsibilities, advocating for a societal shift in recognizing parenting as a shared duty rather than solely a mother's role [27][29][30] - Brands like 兰蔻 and 优衣库 are focusing on experiential marketing, creating opportunities for families to spend quality time together, thus reinforcing emotional connections with their products [34][36][38] Group 3 - The overall trend in Mother's Day marketing reflects a deeper societal reflection on the roles of mothers, aiming to present a more nuanced view of motherhood that resonates with contemporary values [30][40] - Brands are encouraged to move beyond superficial marketing tactics and genuinely address consumer needs through consistent product design and marketing strategies [39][40]