奶业供给侧改革
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乳制品供给侧带动消费新趋势
Ren Min Ri Bao· 2025-07-31 22:22
Core Insights - The Chinese dairy industry is experiencing a transformation driven by new consumption trends and government initiatives aimed at boosting agricultural product consumption [5][6][14] - The quality of domestic dairy products is improving, with a high inspection pass rate of 99.96% for fresh milk in 2024, indicating strong competitiveness against imported products [6] - The dairy sector is focusing on deep processing and innovation to meet diverse consumer demands, particularly in cheese and other dairy products [7][8][11] Group 1: Market Trends and Consumer Behavior - There is a notable shift in dairy consumption from drinking to eating, with cheese products seeing a 120% increase in consumption over the past five years [7] - The demand for dairy products is expanding in conjunction with the growth of the tea, baking, and ice cream industries, leading to increased market needs for cream and butter [7] - The per capita dairy consumption in China is currently less than one-third of the world average, with a significant opportunity for growth in cheese and butter consumption [8] Group 2: Industry Challenges and Opportunities - The dairy industry is facing challenges such as supply-demand imbalances and reliance on imported processing equipment, which presents opportunities for domestic innovation and production [9][10] - The development of cheese production is seen as a key to addressing seasonal and regional supply-demand issues in the dairy sector [8] - The government aims to increase per capita dairy consumption to 47 kg by 2030, promoting the consumption of cheese and other dairy products [8] Group 3: Product Differentiation and Innovation - Companies are increasingly focusing on differentiated products to meet diverse consumer needs, including low-sugar yogurt and high-protein dairy options [13] - The market for functional dairy products is growing rapidly, with an annual growth rate of 8% to 10%, significantly outpacing traditional dairy products [13] - Regional specialty dairy products, such as water buffalo milk, are gaining market share, reflecting changing consumer preferences [13] Group 4: Supply Chain and Production Efficiency - The integration of technology in dairy farming is enhancing production efficiency, with large-scale farms achieving an average milk yield of over 10 tons [16] - Sustainable practices, such as waste recycling and low-carbon transitions, are becoming integral to dairy farming operations [16] - The establishment of cooperative relationships between dairy farmers and processing companies is essential for ensuring fair distribution of profits within the industry [18]