奶茶配货，一年前被吐槽"离谱"的外卖怪象，如今成了一门人人都需要掌握的学问。 外卖大战偃旗息鼓，享受过一天三杯8元奶茶的打工人意识到了什么叫"由奢入俭难"。但大额券发完了，你发现再打开外卖App，"免起送门槛"的奶茶几乎 见不到了，20起送甚至25起送的奶茶却多了起来。这意味着如果你想喝一杯17块中杯奶茶，远达不到商家配送标准。 "独居打工人不配喝外卖奶茶"成了一个荒诞却棘手的问题。毕竟这个被奶茶起送门槛卡在门外的，可能是奶茶最大的消费群体。 在"奶茶必配货"这个新的无奈之下，一个"过气网红"又被发掘了出来：在"前外卖大战"时代最先因为"凑不够20元起送费"引发争议，如今回过头，发现竟 然已是奶茶配货界最善良的商家。 一点点又有了"善良"的新证据：奶茶的配货单品是手帕纸。 01 一点点纸巾， "最善良奶茶配货单品" "喝了一点点，这辈子不用买纸了"。 "点门人"展示自己的一点点纸巾库存堪比军备竞赛：5包打底，有人攒了一抽屉，摞了三层。攒得足够多了，四种花色齐全，还能在上班摸鱼间隙拿来打 麻将。 如此丰富的纸巾储备，看似是点门人对一点点周边的收集癖，其实是"真没招了"。一点点的奶茶单品大多在13-18元，20元 ...

Core Viewpoint - The trend of requiring additional purchases to meet minimum order amounts for milk tea delivery, referred to as "配货" (matching goods), has sparked discussions about consumer experience and business strategies in the beverage industry [3][6][10]. Group 1: Market Dynamics - The phenomenon of needing to add items to meet delivery thresholds is a response by businesses to cover fixed costs associated with delivery services, including platform fees and packaging [4][6]. - The average commission rate for major delivery platforms ranges from 15% to 25%, with additional delivery fees and packaging costs, making it challenging for businesses to profit from low-value orders [6][9]. Group 2: Consumer Experience - The "配货" trend negatively impacts consumer experience, as customers are forced to purchase unnecessary items to meet minimum order requirements, leading to increased spending [10][12]. - This forced bundling may reduce consumer loyalty to milk tea delivery services if the experience continues to be unsatisfactory [10]. Group 3: Industry Challenges - The low average price of milk tea, which has decreased to around 10-30 yuan per cup, exacerbates the issue, as it limits the ability of businesses to cover delivery costs without requiring additional purchases [9][12]. - The structural differences between beverage and meal delivery markets highlight the challenges faced by the tea industry in moving away from the "配货" model [9][12]. Group 4: Solutions and Recommendations - To address the "配货" issue, companies should focus on reducing costs through improved supply chain management and operational efficiency [12]. - Delivery platforms are encouraged to lower commission rates, especially for small and medium-sized businesses, to alleviate financial pressures and allow for more flexible pricing strategies [12].