Core Insights - The release of "Zootopia 2" marks a significant moment for Disney, as it returns to the Chinese market after nine years, highlighting the changes in the market dynamics since the first film's release [2][5][16]. Group 1: Market Context - The Chinese film market's total box office in 2025 has surpassed that of 2024 but remains below the figures from 2021 and 2023, indicating a recovery that is still far from pre-pandemic levels [5]. - "Zootopia 2" is crucial for both Disney and the cinema market, as it arrives during a period where the box office is heavily reliant on a few blockbuster films, with "Nezha: The Devil Child Comes to the World" contributing nearly one-third of the total box office [5][19]. - The number of cinemas in China has reached a record high of 13,400, but the number of films grossing over 1 billion yuan is at a historical low, creating a challenging environment for cinema operators [19]. Group 2: Disney's Strategy - Disney has invested heavily in the promotion of "Zootopia 2," with a comprehensive marketing strategy that began 18 months prior to release, including teasers and collaborations with local studios [12]. - The presence of Disney CEO Bob Iger at the Shanghai premiere underscores the importance of the film to the company, as it is one of the few films that warranted his personal attendance in recent years [8][12]. - The film's marketing efforts have included significant engagement on social media platforms, with promotional videos achieving millions of views and likes, indicating strong pre-release interest [12]. Group 3: Audience Dynamics - Recent trends show a shift in audience preferences, with 32% of Chinese viewers now favoring domestic films over Hollywood productions, reflecting a growing divide in audience tastes [15]. - The younger demographic, particularly those under 25, is increasingly disengaged from cinema, with only a few films this year attracting significant interest from this age group [23][24]. - The success of "Zootopia 2" may hinge on its ability to attract younger audiences back to theaters, a critical factor for the future of the cinema market [24].

当电影片尾曲响起、彩蛋释出时，上海华特迪士尼大剧院内的中国观众们爆发了三次口哨和掌声。 《疯狂动物城2》能否成功，不管是对于迪士尼公司来说，还是对于整个院线市场来说，都有重要意义。2025年，中国电影市场年度总票房虽然已超越2024 年同期，但仍然低于2021年和2023年，更远低于疫情前四年。而且，目前为止450亿的票房里，有将近三分之一是由《哪吒之魔童闹海》这一部电影贡献 的。 阔别九年，迪士尼最高分动画电影《疯狂动物城》终于迎来第二部。在公映日期（11月26日）前一周，迪士尼公司11月18日在上海迪士尼度假区举行了《疯 狂动物城2》全球庆典。36氪作为首批受邀媒体之一，参与了《疯狂动物城2》中国首映礼，提前观看了电影。 因为口碑尚未解禁，本文作者目前仅被允许发表不涉及剧透的信息和个人感受。 我的观影体验是：虽然第一部已经珠玉在前，但第二部也毫不逊色。动物城仍然是九年前那个异彩纷呈、笑料百出的世界，迪士尼梦想工程师对这个动物的 乌托邦进行了事无巨细的设计，扩大了物种多样性和地图范围。而且，导演乔睿渤（Jared Bush）也在剧情中回应了大家对于尼克和朱迪这一对银幕 CP "感 情更进一步"的期待，设计了 ...