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科技赋能+服务升级,华润置地好房子定义“住有优居”新标杆
Core Concept - The article emphasizes the transition from "housing for all" to "quality housing" in urbanization, highlighting the "Four Good" construction concept proposed by the Ministry of Housing and Urban-Rural Development, which includes good products, good communities, good services, and good urban areas [1] Group 1: Good Housing - China Resources Land has developed a "Good Housing System" centered on "good products, good communities, and good services," utilizing a "Ten Energy System" as a pathway [1] - The "All-Cycle Renewal Technology Residence" is designed to be adaptable, with modular, industrial, and column-free technologies allowing flexible living spaces [1] - A comprehensive home renovation service system has been established, covering the entire lifecycle of housing [1] - The new generation of smart space interconnection platform has been launched, enabling seamless integration between equipment management systems and property management apps [1] Group 2: Good Community - The company aims to create a complete community with a 15-minute living circle, addressing various needs such as elderly care, childcare, medical services, shopping, and fitness [5] - China Resources Land's operational real estate and asset management business achieved a revenue of 12.11 billion yuan in the first half of 2025, a year-on-year increase of 5.5% [5] - Shopping centers under the company generated retail sales of 110.15 billion yuan, marking a 20.2% year-on-year growth, with an overall operating profit margin of 65.9% [5] Group 3: Good Operations - The "Good Operations" concept integrates housing management, community governance, and urban operations into a comprehensive operational logic [7] - The company has developed a smart community operation platform that connects various community elements using AI, IoT, and big data, creating nine smart scenarios for efficient management [8] - The operational model in Nanshan District, Shenzhen, showcases a successful integration of planning, development, and unified operations over a decade [9] Group 4: Future Outlook - The company envisions that "good housing" encompasses not just construction elements but also the entire lifecycle and scenarios of urban living, linking personal life, community warmth, and urban development [11] - Continuous improvement in "good products, good communities, and good services" is expected to lead to more safe, comfortable, green, and smart housing solutions for households [11]
从“住有所居”到“住有优居”:华润置地引领新时代居住革命
Guan Cha Zhe Wang· 2025-11-21 03:48
Core Insights - The concept of "good housing" has been officially recognized in government reports, emphasizing safety, comfort, sustainability, and intelligence as core standards for residential needs in the new era [1][2] - China’s housing development is shifting focus from mere availability to quality, aiming to enhance residents' living standards and happiness through tailored solutions for diverse demographics [2][4] Group 1: Good Housing Framework - The "good housing" framework is built on respect and care for individuals, transitioning from "having housing" to "having good housing" [2] - The "good housing" system by China Resources Land includes "good products, good communities, and good services," supported by a "ten energy system" to ensure comprehensive living experiences [1][4] Group 2: Full-Cycle Renewal Technology - The "full-cycle renewal technology" allows flexible adjustments in living spaces using modular, industrialized, and column-free designs, enabling homes to adapt to changing family needs [4] - A comprehensive home renovation service system is established to cater to families with children and the elderly, ensuring homes remain aligned with evolving needs [4] Group 3: Affordable Rental Housing - The "Nest" brand under China Resources Land offers a multi-tier rental supply system, including compact units designed for young urban residents, maximizing functionality in limited space [6] - The rental model encourages tenant participation in community space improvements, fostering a sense of belonging [6] Group 4: Complete Community Development - The concept of a "complete community" is defined by a 15-minute living circle, integrating essential services like healthcare, childcare, and shopping within close proximity [8][9] - China Resources Land's diverse business operations, including commercial properties and asset management, support the development of these complete communities [9][10] Group 5: Operational Excellence - The operational strategy, termed "good maintenance," integrates housing management, community governance, and urban operations, enhancing overall service delivery [15][16] - Advanced technologies such as AI and IoT are employed to create smart community management systems, improving efficiency and safety for residents [17] Group 6: Urban Operations Model - The "Nanshan Model" exemplifies successful urban operations, focusing on integrated city services and community engagement, which can be adapted to various urban contexts across China [19] - The holistic approach to housing and community development positions "good housing" as a vital link between individual lives, community warmth, and urban growth [19]